{"id":236543,"date":"2025-07-04T04:51:23","date_gmt":"2025-07-04T04:51:23","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/236543\/"},"modified":"2025-07-04T04:51:23","modified_gmt":"2025-07-04T04:51:23","slug":"first-female-founded-sports-nutrition-brand-now-available-at-boots","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/236543\/","title":{"rendered":"First female founded sports nutrition brand now available at Boots"},"content":{"rendered":"<p>\t\t<a href=\"https:\/\/go.linkby.com\/NDYXPSTT\" target=\"_blank\" rel=\"noopener noreferrer nofollow sponsored\"><img fetchpriority=\"high\" width=\"646\" height=\"363\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/SEI_257605645-8d31.jpg\" class=\"article-image wp-image-23560407\" alt=\"Females standing together holding red tub\" decoding=\"sync\"\/><\/a><br \/>\n\t\tThe Hembrow sisters are making headlines for different reasons these days \u2013 and changing the game when it comes to suplements. (Picture: Metro\/Linkby\/Selfish Supps\/Getty)<\/p>\n<p class=\"metro-disclaimer\" data-nosnippet=\"true\">Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission \u2013 <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/affiliate-disclosure\/\" title=\"Affiliate Disclosure\" rel=\"nofollow noopener\" target=\"_blank\">learn more<\/a><\/p>\n<p>Supplements are growing in popularity and awareness with a growing conversation around supplements being designed and tested with men in mind.\u00a0<\/p>\n<p>But it shouldn\u2019t be a one size fits all, at least that was the inspiration behind sisters Tammy, Emilee and Amy Hembrow\u2019s new brand <a href=\"https:\/\/go.linkby.com\/NDYXPSTT\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Selfish Supps<\/a>.\u00a0<\/p>\n<p>According to research women account for over 39% of the UK\u2019s sports nutrition category, yet the majority of supplements or sports aids focus on male performance, their bodies, needs and aesthetic.\u00a0 Yet, they don\u2019t have the hormones women have, and consequently the needs. This is where Selfish Supps come in. Selfish Supps is a female-first sports nutrition brand created by women, for women.<\/p>\n<p>The Selfish Supps range includes seven functionally formulated products that cover the full spectrum of women\u2019s everyday <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/tag\/health-news\/\" data-track=\"inline-tag-auto-link_article\" target=\"_blank\" rel=\"noopener\">health<\/a> needs, from energy and performance, to digestion, hydration and muscle recovery. Each formula is free from unnecessary fillers, vegan, gluten-free and halal-certified, yet packed with flavour to make it pleasant to consume.<\/p>\n<p>The items in the range include Give Me Plant Protein, Balance My Gut, Hydrate Me, Give Me Protein Water, Give Me Plant Protein Powder, and I Want Energy.<\/p>\n<p>All products come in delicious flavours which span from Pink Lemonade, Juicy Watermelon, French Vanilla, Blueberry Bliss, to Very Berry. We know many can be bitter or leave a chalky texture in the mouth, but not Selfish Supps.<\/p>\n<p>Selfish Supps is available to <a href=\"https:\/\/go.linkby.com\/NDYXPSTT\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">buy directly from the website<\/a>, as well as Boots, both online and in stores.\u00a0<\/p>\n<p>The supplements typically retail for \u00a329, however, you can make a saving as Selfish Supps is offering shoppers 25% off online purchases.\u00a0<\/p>\n<p>To claim the discount all you have to do is enter the discount code \u2018<strong>METROSELFISH25<\/strong>\u2019, which is valid from now until July 14 with a minimum spend of \u00a329. <\/p>\n<p>Plus, the 25% off discount only applies to a one off purchase, so select your favourites wisely.\u00a0<\/p>\n<p>Shop The Core Range<\/p>\n<p><a href=\"https:\/\/go.linkby.com\/NDYXPSTT\/products\/give-me-plant-protein-rich-chocolate\" target=\"_blank\" rel=\"nofollow sponsored noopener\"><img width=\"646\" height=\"646\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/Selfish-Supps-8ca7.png\" class=\"article-image wp-image-23560368\" alt=\"Red tub with large cream branding across\" loading=\"lazy\" decoding=\"async\"\/><\/a>Give Me Plant Protein<\/p>\n<p class=\"metro-product-module_description\">This protein powder contains 20g of lean plant protein. It has also been formulated with prebiotics to encourage muscle growth without any bloating. Available in French Vanilla and Rich Chocolate.<\/p>\n<p><a class=\"metro-product-module_cta\" href=\"https:\/\/go.linkby.com\/NDYXPSTT\/products\/give-me-plant-protein-rich-chocolate\" target=\"_blank\" rel=\"nofollow sponsored noopener\">BUY NOW FOR \u00a329<\/a><\/p>\n<p><a href=\"https:\/\/go.linkby.com\/NDYXPSTT\/products\/balance-my-gut-blueberry-bliss\" target=\"_blank\" rel=\"nofollow sponsored noopener\"><img width=\"646\" height=\"645\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/Selfish-Supps-2-2052.png\" class=\"article-image wp-image-23560372\" alt=\"Red tub with large cream branding across\" loading=\"lazy\" decoding=\"async\"\/><\/a>Balance My Gut<\/p>\n<p class=\"metro-product-module_description\">We\u2019re familiar with green powders, but Selfish Supps has created an alternative in the form of \u2018blue-greens gut health powder\u2019. Formulated with a blueberry phyto blend, sea moss, spirulina, probiotics, vitamin C and fibre for overall wellness. It aims to debloat, aid digestion, nourish the gut microbiome and heal the leaky gut. It doesn\u2019t have a gritty texture, there are no artificial sweeteners or bulking agents. It\u2019s vegan, gluten free, soy free, halal friendly and soy free.<\/p>\n<p><a class=\"metro-product-module_cta\" href=\"https:\/\/go.linkby.com\/NDYXPSTT\/products\/balance-my-gut-blueberry-bliss\" target=\"_blank\" rel=\"nofollow sponsored noopener\">BUY NOW FOR \u00a329<\/a><\/p>\n<p><a href=\"https:\/\/go.linkby.com\/NDYXPSTT\/products\/hydrate-me-pink-lemonade\" target=\"_blank\" rel=\"nofollow sponsored noopener\"><img width=\"646\" height=\"644\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/Selfish-Supps-3-3057.png\" class=\"article-image wp-image-23560369\" alt=\"Red tub with large cream branding across\" loading=\"lazy\" decoding=\"async\"\/><\/a>Hydrate Me<\/p>\n<p class=\"metro-product-module_description\">Hydrate Me is an electrolyte \u2013 hence the name.Formulated with magnesium, coconut water, zinc and vitamin C, to rehydrate the body. It also offers immunity support and aids the body post-workout. It is a low sodium formula with no artificial sweeteners.<\/p>\n<p><a class=\"metro-product-module_cta\" href=\"https:\/\/go.linkby.com\/NDYXPSTT\/products\/hydrate-me-pink-lemonade\" target=\"_blank\" rel=\"nofollow sponsored noopener\">BUY NOW FOR \u00a329<\/a><\/p>\n<p><a href=\"https:\/\/go.linkby.com\/NDYXPSTT\/products\/give-me-protein-water-very-berry\" target=\"_blank\" rel=\"nofollow sponsored noopener\"><img width=\"646\" height=\"644\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/Selfish-Supps-4-5a31.png\" class=\"article-image wp-image-23560370\" alt=\"Red tub with large cream branding across\" loading=\"lazy\" decoding=\"async\"\/><\/a>Give Me Protein Water<\/p>\n<p class=\"metro-product-module_description\">If you would prefer something more lightweight when it comes to protein shakes, Give Me Protein Water is a welcome alternative. This fast-absorbing vegan protein water has been formulated with hydrolysed plant protein that is not gritty but hydrating and an effective boost of protein. It functions to support muscle growth, tone and support recovery after a workout. Available in Very Berry or Tropical Crush flavours.<\/p>\n<p><a class=\"metro-product-module_cta\" href=\"https:\/\/go.linkby.com\/NDYXPSTT\/products\/give-me-protein-water-very-berry\" target=\"_blank\" rel=\"nofollow sponsored noopener\">BUY NOW FOR \u00a329<\/a><\/p>\n<p><a href=\"https:\/\/go.linkby.com\/NDYXPSTT\/products\/i-want-energy-juicy-watermelon\" target=\"_blank\" rel=\"nofollow sponsored noopener\"><img width=\"646\" height=\"646\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/Selfish-Supps-5-1be7.png\" class=\"article-image wp-image-23560371\" alt=\"Red tub with large cream branding across\" loading=\"lazy\" decoding=\"async\"\/><\/a>I Want Energy<\/p>\n<p class=\"metro-product-module_description\">If you have ever tried pre-workout you may have found your skin feels extremely itchy and irritated, you struggle to focus and sweat, but it is said to kickstart your body into workout mode, and those initial reactions wear off as you work out. Thankfully, Selfish Supps has created a jitter-free pre-workout. It has been formulated with aminos, BCAAS and green tea, which combine to help with performance, strength, but also boost focus. It offers a more sustained boost of energy without the crash.This clean, vegan and gluten free formula has also been said to increase muscle definition.<\/p>\n<p><a class=\"metro-product-module_cta\" href=\"https:\/\/go.linkby.com\/NDYXPSTT\/products\/i-want-energy-juicy-watermelon\" target=\"_blank\" rel=\"nofollow sponsored noopener\">BUY NOW FOR \u00a329<\/a><\/p>\n<p class=\"\"><strong>Follow Metro across our social channels, on <a href=\"https:\/\/metro.co.uk\/2025\/07\/02\/introducing-selfish-supps-first-female-founded-sports-nutrition-brand-now-available-boots-23560151\/Metro\" rel=\"nofollow sponsored noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/MetroUK?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" rel=\"nofollow sponsored noopener\" target=\"_blank\">Twitter <\/a>and <a href=\"https:\/\/www.instagram.com\/metro.co.uk\/?hl=en\" rel=\"nofollow sponsored noopener\" target=\"_blank\">Instagram<\/a><\/strong><\/p>\n<p class=\"\"><strong>Share your views in the comments below<\/strong><\/p>\n<p class=\"metro-more-link\">Arrow<br \/>\nMORE: <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2025\/06\/27\/im-a-shopping-writer-im-buying-this-week-berghaus-skin-rocks-23519696\/?ico=more_text_links\" class=\"\" target=\"_blank\" rel=\"noopener\">I\u2019m a shopping writer and here\u2019s what I\u2019m buying this week \u2013 from Berghaus to Skin Rocks<\/a><\/p>\n<p class=\"metro-more-link\">Arrow<br \/>\nMORE: <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2025\/06\/18\/protein-works-creatine-powder-filler-free-vegan-supplement-need-know-23425042\/?ico=more_text_links\" class=\"\" target=\"_blank\" rel=\"noopener\">Protein Works\u2019 Creatine Powder is the filler-free vegan supplement you need to know<\/a><\/p>\n<p class=\"metro-more-link\">Arrow<br \/>\nMORE: <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2025\/01\/28\/best-protein-powders-actually-taste-good-nutritional-benefits-22440785\/?ico=more_text_links\" class=\"\" target=\"_blank\" rel=\"noopener\">The best protein powders that actually taste good \u2013 and have nutritional benefits<\/a><\/p>\n<p>\t\t\t\tThe Slice<\/p>\n<p>Your free newsletter guide to the best London has on offer, from drinks deals to restaurant reviews.<\/p>\n<p>\t\t\t\t\t\t\t<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"The Hembrow sisters are making headlines for different reasons these days \u2013 and changing the game when it&hellip;\n","protected":false},"author":2,"featured_media":236544,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4318],"tags":[31821,3318,105,12431,388,4434,16,15],"class_list":{"0":"post-236543","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-beauty-products","9":"tag-boots","10":"tag-health","11":"tag-health-advice","12":"tag-lifestyle","13":"tag-nutrition","14":"tag-uk","15":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114793171303783900","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/236543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=236543"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/236543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/236544"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=236543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=236543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=236543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}