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Dave Cormack<\/p>\nHearts’ use of Jamtestown Analytics is grabbing the headlines but Cormack says the Dons have been doing it for years nowDave Cormack<\/p>\n
Dave Cormack insists Aberdeen <\/a>are ahead of the game on analytics despite Hearts hogging the headlines.<\/p>\n The Jambos are one of a handful of clubs with access to Jamestown Analytics and have been boosted by a fresh \u00a310million investment from Brighton owner and now Hearts<\/a> shareholder Tony Bloom<\/a>.<\/p>\n But Dons chief Cormack <\/a>points to the player trading that’s been happening at Pittodrie for the last five or six years that is now allowing them to go out and spend more on players they are confident will only increase their transfer revenue in seasons to come.<\/p>\n Cormack has promised to plough a further \u00a38million into Aberdeen along with director Tom Crotty, with the majority going towards a new indoor pitch at the club’s Cormack Park training centre.<\/p>\n The investment is needed given Cormack confirmed the conscious move by the club not to make sure the books are balanced: \u201cWe’re making a decision to lose \u00a33m or \u00a34m operationally a year as a club,” he said.<\/p>\n However, Cormack has full faith the club’s recruitment department to continue finding players that will provide a significan return when sold.<\/p>\n \u201cWe have got a squad planning and recruitment team in place now which I think will stand us in good stead,” he said. “Everyone is talking about these analytics and algorithms which everybody is using. But we have been using those for five or six years now. Miovski, Ramadani, a number of players, have come through that. We have tapped in to that.\u201d<\/p>\n And Cormack expects Finnish winger Topi Keskinen to be the next big money exit from Pittodrie after dropping six figures on the wide man.<\/p>\n \u201cThere is a reason we have paid \u00a31m for Topi,\u201d he said. \u201cListen, in the last five years we have managed to sell just over \u00a320m worth of players. That is significant income for us. The trick is balancing that with being competitive.<\/p>\n \u201cOur scouting needs to be excellent so we can unearth and get value from players. But people want to come to Aberdeen now because they know they will get an opportunity to move on to a bigger club.\u201d<\/p>\n Follow Record Sport<\/strong> on Twitter<\/a>, Facebook<\/a> and Instagram<\/a> for all of the up-to-the minute breaking news, video and audio on the SPFL, the Scotland national team and beyond.<\/p>\n You can get all the news you need on our dedicated Rangers<\/a> and Celtic<\/a> pages, and sign up to our newsletters<\/a> to make sure you never miss a beat throughout the season.<\/p>\n We’re also WhatsApp where we bring all the latest breaking news and transfer gossip directly to you phone. Join our Rangers community here<\/a> and our Celtic community here<\/a>.<\/p>\n Tune in to Hotline Live<\/a> every Sunday to Thursday and have your say on the biggest issues in Scottish football and listen to Record Sport’s newest podcast, Game On<\/a>, every Friday for your sporting fix, all in bitesize chunks.<\/strong><\/p>\n