{"id":239800,"date":"2025-07-05T09:56:09","date_gmt":"2025-07-05T09:56:09","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/239800\/"},"modified":"2025-07-05T09:56:09","modified_gmt":"2025-07-05T09:56:09","slug":"samsung-smartwatch-sales-take-a-hit-as-competition-steps-up","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/239800\/","title":{"rendered":"Samsung smartwatch sales take a hit as competition steps up"},"content":{"rendered":"<p><img class=\"e_ph\" decoding=\"async\" loading=\"eager\"  title=\"Mid top shot Galaxy Watch 6 series\"  alt=\"Both Samsung Galaxy Watch 6 series devices rest side by side.\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/Mid-top-shot-Galaxy-Watch-6-series.jpg\"\/><\/p>\n<p>Damien Wilde \/ Android Authority<\/p>\n<p>TL;DR<\/p>\n<ul>\n<li>Samsung is expected to introduce its Galaxy Watch 8 lineup at Unpacked on July 9.<\/li>\n<li>Earlier this year, Samsung dropped from 3rd to 4th place in global smartwatch sales.<\/li>\n<li>Sales in North America and Europe have been particularly hard hit.<\/li>\n<\/ul>\n<p>Today may be a holiday here in the US, but for mobile tech fans, the big celebration is still a few days away. Next Wednesday, on July 9, Samsung hosts its latest <a href=\"https:\/\/www.androidauthority.com\/samsung-unpacked-2025-date-announcement-what-to-expect-3569896\/\" target=\"_blank\" rel=\"noopener\">Unpacked event<\/a> in New York City, where the company is expected to introduce not just its latest lineup of foldable phones, but also debut the <a href=\"https:\/\/www.androidauthority.com\/galaxy-watch-8-ruin-my-favorite-thing-about-samsung-smartwatches-3570595\/\" target=\"_blank\" rel=\"noopener\">Galaxy Watch 8<\/a> series. With a new \u201csquircle\u201d design defining the hardware, Samsung needs to convince shoppers this is a move in the right direction. And based on the latest market report, getting a win this year may be more important than ever.<\/p>\n<p>Apple dominates the smartwatch market, and while that doesn\u2019t look like it\u2019s changing anytime soon, there\u2019s been much more motion when it comes to the players vying for the next few top spots.<\/p>\n<p>A few months back, we looked at a report <a href=\"https:\/\/www.androidauthority.com\/smartwatch-segment-sales-2024-3534293\/\" target=\"_blank\" rel=\"noopener\">comparing the smartwatch market in 2023 with 2024<\/a>. While Samsung was more or less treading water, we saw major growth from both Huawei and Xiaomi, with the former solidifying its second-place status right below Apple, and the latter starting to look like it might soon surpass Samsung.<\/p>\n<p>This week, <a href=\"https:\/\/www.counterpointresearch.com\/insight\/global-smartwatch-market-q1-2025\/\" target=\"_blank\" rel=\"noopener\">Counterpoint<\/a> is back with its latest market analysis, and it\u2019s even more bad news for Samsung:<\/p>\n<p>Global Smartwatch Shipments by OEM Share, Q1 2025 vs Q1 2024<\/p>\n<p><img class=\"e_ph\" decoding=\"async\" loading=\"lazy\"  title=\"counterpoint 2025 smartwatch market\"  alt=\"counterpoint 2025 smartwatch market\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/counterpoint-2025-smartwatch-market.jpg\"\/><\/p>\n<p>That Chinese competition continues to show big gains while Samsung\u2019s position only continues to weaken, and across Q1 the company soundly found itself relegated to a fourth-place position.<\/p>\n<p>The situation for Samsung starts feeling even more perilous when we look at where sales are coming from:<\/p>\n<p>Global Smartwatch Shipments by Region Share, Q1 2025 vs Q1 2024<\/p>\n<p><img class=\"e_ph\" decoding=\"async\" loading=\"lazy\"  title=\"counterpoint 2025 smartwatch market region\"  alt=\"counterpoint 2025 smartwatch market region\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/counterpoint-2025-smartwatch-market-region.jpg\"\/><\/p>\n<p>It\u2019s concerning enough that total shipments are on the decline, but Samsung should be particularly worried about the shrinking market in Europe, and even more critically, North America. Meanwhile, sales in markets that typically prioritize more value-priced electronics are on the rise, which you\u2019d think would suggest that Samsung and its premium Galaxy Watch lineup are at a pronounced disadvantage. Despite that, analysts report that sales in the $100\u2013$200 bracket are on the rise, while the sub-$100 level is seeing losses.<\/p>\n<p>While none of this is great to see, it\u2019s also worth remembering that we\u2019re talking specifically about Q1 with today\u2019s data, which is basically the opposite side of the year from when Samsung introduces its new smartwatches \u2014 so, perhaps we should expect Samsung\u2019s figures to be a little weak.<\/p>\n<p>Regardless, we\u2019re still very excited about this new crop of Galaxy Watch models, and you are not going to want to miss all of our coverage surrounding Unpacked next week.<\/p>\n<p><strong>Got a tip? Talk to us!<\/strong>\u00a0Email our staff at <a class=\"c-link\" href=\"https:\/\/www.androidauthority.com\/samsung-smartwatch-sales-3574169\/mailto:news@androidauthority.com\" rel=\"noopener noreferrer\" data-stringify-link=\"mailto:tips@androidauthority.com\" data-sk=\"tooltip_parent\" aria-haspopup=\"menu\" target=\"_blank\">news@androidauthority.com<\/a>. You can stay anonymous or get credit for the info, it&#8217;s your choice.<\/p>\n","protected":false},"excerpt":{"rendered":"Damien Wilde \/ Android Authority TL;DR Samsung is expected to introduce its Galaxy Watch 8 lineup at Unpacked&hellip;\n","protected":false},"author":2,"featured_media":239801,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3160],"tags":[1685,47584,542,3192,53,16,15,10361],"class_list":{"0":"post-239800","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gadgets","8":"tag-gadgets","9":"tag-huawei","10":"tag-samsung","11":"tag-samsung-galaxy-watch","12":"tag-technology","13":"tag-uk","14":"tag-united-kingdom","15":"tag-xiaomi"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114800032889635766","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/239800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=239800"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/239800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/239801"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=239800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=239800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=239800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}