{"id":240293,"date":"2025-07-05T14:24:10","date_gmt":"2025-07-05T14:24:10","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/240293\/"},"modified":"2025-07-05T14:24:10","modified_gmt":"2025-07-05T14:24:10","slug":"how-ai-can-spur-a-rebirth-of-media","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/240293\/","title":{"rendered":"How AI can spur a rebirth of media"},"content":{"rendered":"<p>The media business is facing a crisis brought on by artificial intelligence. Since the dawn of the internet, people have had to click links to read articles. Now, they can just ask a chatbot what\u2019s going on in the world.<\/p>\n<p>Even if people like Cloudflare co-founder and CEO Matthew Prince have been <a href=\"https:\/\/www.cnbc.com\/2025\/07\/01\/cloudflare-to-block-ai-firms-from-scraping-content-without-consent.html\" class=\"styles_linkEmbed__SNmaX\" rel=\"noopener\" target=\"_blank\">laudably<\/a> trying to find a way for publishers to charge the bots, the current business model of internet publishing is under threat.<\/p>\n<p>But the advent of AI and the related shakeup also brings a huge opportunity for entrepreneurship in local and niche publishing.<\/p>\n<p>During the last tech era, we had Substack, which allowed some traditional journalists to strike out on their own and make a living by charging loyal followers for content. Some success stories in tech media include Casey Newton, Eric Newcomer, and Alex Kantrowitz.<\/p>\n<p>AI moves us past the era of platforms and into something new and, in many ways, better. Platforms often have a reward structure that leads to homogeneity. But AI will reduce almost every barrier to media creation, negating the need for a one-size-fits-all platform. And what applies to a tech reporter in the Valley could also apply to a small-town newspaper reporter left behind by the tech revolution that decimated the industry.<\/p>\n<p>AI tools can cut the costs of launching a publication to close to zero. And it can also be used to figure out growth strategies and business models. In one town, events might be a good revenue model. In another, subscriptions or corporate sponsorships might work. Video and other media can be tacked on with minimal investment.<\/p>\n<p>The best-case scenario is that AI enables high-quality media startups to pop up all over the country and the world in underserved niches, and allows those of us who are already underway to spend our time and money doing what AI can\u2019t do: gathering information that isn\u2019t online and connecting with an audience. The worst-case scenario is that \u201creal journalists\u201d ignore the opportunities, and powerful new AI tools are used by entities less committed to accurate information.<\/p>\n<p>What happens next could have a meaningful impact on the health of democracy. <\/p>\n","protected":false},"excerpt":{"rendered":"The media business is facing a crisis brought on by artificial intelligence. Since the dawn of the internet,&hellip;\n","protected":false},"author":2,"featured_media":240294,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3163],"tags":[323,1942,53,16,15],"class_list":{"0":"post-240293","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-technology","11":"tag-uk","12":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114801086485002165","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/240293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=240293"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/240293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/240294"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=240293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=240293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=240293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}