{"id":243200,"date":"2025-07-06T17:29:35","date_gmt":"2025-07-06T17:29:35","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/243200\/"},"modified":"2025-07-06T17:29:35","modified_gmt":"2025-07-06T17:29:35","slug":"tates-150m-endowment-campaign-may-include-turbine-hall-naming-rights","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/243200\/","title":{"rendered":"Tate&#8217;s \u00a3150M Endowment Campaign May Include Turbine Hall Naming Rights"},"content":{"rendered":"<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\t<a href=\"https:\/\/www.artnews.com\/t\/tate\/\" id=\"auto-tag_tate\" data-tag=\"tate\" target=\"_blank\" rel=\"noopener\">Tate<\/a>\u2018s chair of trustees is reportedly open to relinquishing naming rights to the <a href=\"https:\/\/www.artnews.com\/t\/turbine-hall\/\" id=\"auto-tag_turbine-hall\" data-tag=\"turbine-hall\" target=\"_blank\" rel=\"noopener\">Turbine Hall<\/a> for a minimum of \u00a350 million (roughly $68 million) to fund the London institution\u2019s new endowment fund. <\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\tIn an interview with the<a href=\"https:\/\/www.telegraph.co.uk\/news\/2025\/06\/26\/tate-sells-naming-rights-to-turbine-hall\/\" rel=\"nofollow noopener\" target=\"_blank\"> Telegraph<\/a>, Roland Rudd, chair of the institution\u2019s board of trustees, floated the potential sale as a mean to help the newly launched Tate Future Fund meet its goal of \u00a3150 million by 2030. Rudd also suggested that naming opportunities could extend to curatorships and director positions.<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\tA spokesperson for the network of UK-museums told the Art Newspaper the quoted figure was \u201chypothetical,\u201d and declined to confirm whether the Turbine Hall is actively being offered as a sponsorship opportunity: \u201cWe are just at the start of the fundraising campaign.\u201d<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\tRudd, in his interview, added that the \u201cwhole thing about the Future Fund is to ensure we have one of the greatest collections of British modern and contemporary art, and some of the greatest curators, because we are in a global marketplace.\u201d<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\tThe Turbine Hall, a cavernous exhibition space in the Tate Modern, hosts one of among the most prestigious showcases for a living artist. In March, the institution announced that S\u00e1mi artist M\u00e1ret \u00c1nne Sara would transform the space fall, following a pledge from museum director Karin Hindsbo of a <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.theartnewspaper.com\/2024\/09\/05\/at-tate-modern-i-want-us-to-take-real-risks-director-outlines-her-plans-to-borrow-rather-than-buy-indigenous-art\">stronger focus<\/a>\u00a0on\u00a0<a href=\"https:\/\/www.artnews.com\/t\/indigenous-art\/\" target=\"_blank\" rel=\"noopener\">Indigenous art<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Tate\u2018s chair of trustees is reportedly open to relinquishing naming rights to the Turbine Hall for a minimum&hellip;\n","protected":false},"author":2,"featured_media":243201,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3939],"tags":[4021,4020,4022,77,7585,91895,16,15],"class_list":{"0":"post-243200","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-design","11":"tag-entertainment","12":"tag-tate","13":"tag-turbine-hall","14":"tag-uk","15":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114807476292852210","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/243200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=243200"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/243200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/243201"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=243200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=243200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=243200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}