\n\tWhen it comes to Apple\u2019s biggest films, \u201cF1: The Movie\u201d has officially moved to pole position.<\/p>\n
\n\t\u201cF1\u201d has generated $293 million at the global box office after 10 days of release, overtaking the entire theatrical runs of Martin Scorsese\u2019s \u201cKillers of the Flower Moon\u201d ($158 million worldwide) and Ridley Scott\u2019s \u201cNapoleon\u201d ($221 million) to stand as Apple\u2019s highest-grossing movie to date. That\u2019s not a particularly difficult benchmark to break, since Apple has only released five films theatrically and two of them, \u201cFly Me to the Moon\u201d ($42 million) and \u201cArgylle\u201d ($96 million), were outright flops. <\/p>\n
\n\tYet the ticket sales for \u201cF1\u201d are at least a step in the right direction for the fledgling studio\u2019s theatrical ambitions. After Apple siphoned off a string of commercial misfires (with budgets at or above $200 million, neither \u201cKillers of the Flower Moon\u201d nor \u201cNapoleon\u201d were in danger of turning a theatrical profit), \u201cF1\u201d was considered an inflection point for the tech giant. There was a growing internal sense that if a crowd-pleaser like \u201cF1\u201d didn\u2019t work on the big screen, Apple would be better off abandoning the movie business in favor of television. After all, the company has fielded plenty of small screen successes on AppleTV+ including \u201cSeverance\u201d and \u201cTed Lasso.\u201d<\/p>\n
\n\tApple\u2019s future film strategy won\u2019t hinge solely on the success of \u201cF1.\u201d And more importantly, the racing drama isn\u2019t close to climbing out of the red. \u201cF1\u201d cost more than $250 million to produce and roughly $100 million more to market, which means the tentpole will require multiple laps around the track to justify its massive price tag. But these ticket sales, which are encouraging for any adult-skewing original film, at least give Apple a reason to stay the course. Oh yeah, it also helps that Apple has a $3 trillion market cap and doesn\u2019t face the same financial pressure of traditional studios. <\/p>\n
\n\tDirected by Joseph Kosinski (\u201cTop Gun: Maverick\u201d), \u201cF1\u201d stars Brad Pitt as a has-been Formula One driver who emerges from retirement to coach a rookie driver and save a failing team. The film landed in theaters in late June with $57 million domestically and $146 million worldwide, easily handing Apple its biggest opening weekend to date. Positive word-of-mouth should contribute to the movie\u2019s staying power, even as \u201cF1\u201d endures strong headwinds from \u201cJurassic World Rebirth\u201d and upcoming blockbuster hopefuls like \u201cSuperman\u201d and \u201cFantastic Four: The First Steps.\u201d Outside of the United States and Canada, where \u201cF1\u201d has revved to $109.5 million, top-earning territories include China ($22 million), the United Kingdom ($17.3 million), Mexico ($12.3 million), France ($11.5 million) and Australia ($9.8 million).<\/p>\n
\n\tBecause the movie was filmed with immersive Imax cameras as the filmmaking team circumnavigated the real Formula 1 global circuit, \u201cF1\u201d has been a huge draw on premium large format screens. So far, Imax alone has fueled $60 million globally, accounting for 20.4% of the film\u2019s worldwide total.<\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to Apple\u2019s biggest films, \u201cF1: The Movie\u201d has officially moved to pole position. \u201cF1\u201d has…\n","protected":false},"author":2,"featured_media":244024,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3935],"tags":[77,94785,3943,16,15],"class_list":{"0":"post-244023","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-movies","8":"tag-entertainment","9":"tag-f1the-movie","10":"tag-movies","11":"tag-uk","12":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114809269458284892","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/244023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=244023"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/244023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/244024"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=244023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=244023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=244023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}