{"id":246025,"date":"2025-07-07T19:23:08","date_gmt":"2025-07-07T19:23:08","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/246025\/"},"modified":"2025-07-07T19:23:08","modified_gmt":"2025-07-07T19:23:08","slug":"the-worst-thing-about-ai-that-stupid-samsung-ad-where-the-guy-adds-way-too-much-sugar-to-his-pasta-sauce-emma-beddington","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/246025\/","title":{"rendered":"The worst thing about AI? That stupid Samsung ad where the guy adds \u2018way too much sugar\u2019 to his pasta sauce | Emma Beddington"},"content":{"rendered":"

At a time of intense, bitter division, it\u2019s heartwarming when something brings us together. No, not \u201cbriefly becoming experts in lawn tennis\u201d, or \u201cbeing too hot\u201d \u2013 that stupid Samsung advert<\/a> where the guy \u201cadded way too much sugar to my gochujang pasta sauce\u201d and asks his phone for help.<\/p>\n

If, by the greatest good fortune, you have managed to dodge it, Google Gemini (an AI \u201cassistant\u201d) suggests he makes \u201ctasty cookies\u201d out of his sugary sauce. Instead of throwing his phone out of the window in holy rage, the youth seems inexplicably enthused (\u201cSweet!\u201d) and follows its frankly inadequate instructions \u2013 add butter, mix, bake for 10 minutes \u2013 before wandering off with a cookie, apparently happy with this bizarre outcome.<\/p>\n

It gives me a rage-powered eyelid twitch, so I was relieved to realise everyone off- and online feels the same (\u201cGoogled \u2018sauce advert stupid\u2019 and then made a Reddit profile just so I could find someone saying this and agree with them,\u201d one commenter wrote<\/a>). We differ only in what offends us most. Many are furious the \u201cadvice\u201d is so unfit for purpose, with comments<\/a> such as \u201cIt\u2019s SO ANNOYING \u2013 like what is he having for tea then????????\u201d and \u201cFor dinner I\u2019m having plain spaghetti and flourless gochujang cookies\u201d, while anyone who has ever cooked anything is shouting: \u201cJust scoop the sugar out like a normal human!\u201d<\/p>\n

People have noted other problems: adding butter to a bowl of sauce is not a cookie recipe, for starters. Some protested that pasta sauces typically contain onions and garlic; not ideal cookie flavours. Others pointed out the eggs, flour, cubed butter and vanilla extract handily out on the worktop \u2013 why? He\u2019s making pasta sauce! My husband is specifically offended because baking requires precision, and the hapless youth and his phone have no idea what \u201cway too much\u201d is in grams.<\/p>\n

I\u2019ve always avoided badmouthing AI \u2013 it seems like a simple commonsense survival tactic to keep the robots on side at this point. But when it starts disrespecting dinner and baked goods in this cavalier fashion, a line has been crossed. It\u2019s time to start a gochujang-flavoured fightback.<\/p>\n

Emma Beddington is a Guardian columnist<\/p>\n