{"id":248609,"date":"2025-07-08T18:00:09","date_gmt":"2025-07-08T18:00:09","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/248609\/"},"modified":"2025-07-08T18:00:09","modified_gmt":"2025-07-08T18:00:09","slug":"apple-acquires-digital-avatar-company-truemeeting-to-bolster-vision-pro-personas","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/248609\/","title":{"rendered":"Apple Acquires Digital Avatar Company TrueMeeting to Bolster Vision Pro Personas"},"content":{"rendered":"<p>Apple quietly acquired 3D avatar company TrueMeeting in January, which could help bolster the company\u2019s digital Personas on Vision Pro.<\/p>\n<p>French language outlet <a href=\"https:\/\/www.macg.co\/aapl\/2025\/07\/apple-fait-ses-emplettes-dans-les-start-entre-avatars-virtuels-et-monitoring-de-lia-302381\" target=\"_blank\" rel=\"noopener\">MacGeneration<\/a> first spotted the news via a\u00a0<a href=\"https:\/\/digital-markets-act-cases.ec.europa.eu\/acquisitions\" target=\"_blank\" rel=\"noopener\">European Commission filing<\/a>, which includes a non-confidential summary of mergers and acquisitions.<\/p>\n<p>Details of the acquisition are still thin, however it appears Apple acquired the Tel Aviv and Silicon Valley-based company in January 2025, obtaining its 3D avatar tech stack and hiring a number of its employees.<\/p>\n<p>Founded in 2019 as CommonGround-AI, TrueMeeting developed an application that allows a person to scan their face with a smartphone and engage in avatar-based video chats with or without the need of an XR headset.<\/p>\n<p>And it\u2019s possible we\u2019ve already seen some of the improvements TrueMeeting has brought to the table in Apple\u2019s latest iteration of Personas.<\/p>\n<\/p>\n<p>At the company\u2019s Worldwide Developers Conference (WWDC) in June, Apple announced it was rolling out a significant visual upgrade to its Persona avatars on Vision Pro in VisionOS 26. We went <a href=\"https:\/\/www.roadtovr.com\/apple-vision-pro-persona-visionos-26-face-tracking-smaller-future-headsets\/\" target=\"_blank\" rel=\"noopener\">hands-on with the new, improved Personas<\/a>,\u00a0which is currently in developer preview and slated to arrive on Vision Pro sometime later this fall.<\/p>\n<p>In our hands-on, Road to VR\u2019s Ben Lang notes that \u201c[s]kin looks much more detailed; I was particularly impressed with how it captured my stubble. Hair on the head is more detailed too.\u201d<\/p>\n<p>Continuing: \u201cBut maybe even more than that, Apple\u2019s Persona system captures the motion of the face with impressive detail. You can see me moving my face in uncommon and asymmetrical ways, but the results still look nuanced and realistic.\u201d<\/p>\n<p>Additionally, MacGeneration discovered that Apple also acquired\u00a0AI startup WhyLabs, which\u00a0develops and operates tools to monitor and analyze machine learning models and data pipelines. Essentially, WhyLabs\u00a0monitors generative AI so that they don\u2019t overstep\u00a0 bounds, tracking for real-time drifts, hallucinations, and other bugs of conversational AI.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple quietly acquired 3D avatar company TrueMeeting in January, which could help bolster the company\u2019s digital Personas on&hellip;\n","protected":false},"author":2,"featured_media":248610,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3162],"tags":[53,16,15,3243,3244],"class_list":{"0":"post-248609","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality","8":"tag-technology","9":"tag-uk","10":"tag-united-kingdom","11":"tag-virtual-reality","12":"tag-vr"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114818922821356693","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/248609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=248609"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/248609\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/248610"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=248609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=248609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=248609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}