Among the banned advertisements was an Instagram post by Collins on January 6, which promoted the weight-loss service Yazen. <\/p>\n
In the video, Collins stated: “I’m starting this year two sizes down, thanks to Yazen’s weight loss app and medication. It’s really quick and easy to get started with Yazen, it has absolutely changed my life\u2026 I finally found something that actually I lose weight on.”<\/p>\n
She continued: “Yes, there’s, you know, reports and stuff. And I’m not telling anyone to go on this medication, but it is prescribed on the NHS.” <\/p>\n
Two complainants challenged whether the ad breached rules because it promoted prescription-only medication to the public.<\/p>\n
Yazen said the post was intended to share information about their “holistic, responsible approach to weight loss” rather than focus solely on medication. <\/p>\n
Following notification of the complaint, and in agreement with Collins, the post has been amended to remove any reference to prescription-only medications.<\/p>\n
Collins said she took her responsibilities under the advertising code seriously and strove to comply with them.<\/p>\n
Yazen said they would ensure that future posts were compliant with the advertising code.<\/p>\n
Other providers<\/p>\n
The ASA also banned an advertisement from CheqUp for prescription-only weight-loss medication that read: “No GP or pharmacy visit, just a 2 minute online consultation.” <\/p>\n
CheqUp told the watchdog they believed the ad followed widespread industry practice but assured it would not appear again.<\/p>\n
Other providers that have had ads banned include pharmacyonline.co.uk, HealthExpress.co.uk, Juniper UK, Cloud Pharmacy, Phlo Clinic and SemaPen. <\/p>\n
The ASA said the rulings established the advertising of named weight-loss drugs such as Wegovy, Mounjaro, Ozempic and Saxenda was banned, as was the use of various claims such as \u201cobesity treatment jab\u201d and \u201cweight loss pen\u201d.<\/p>\n
In April, the ASA said a search in January found around 1,800 unique paid-for weight-loss ads which were identified as potentially advertising a prescription-only medicine.<\/p>\n
It has published a joint Enforcement Notice with the Medicines and Healthcare products Regulatory Agency and General Pharmaceutical Council, making clear that ads for named weight-loss prescription-only medications are prohibited, including online, on social media and by influencers.<\/p>\n
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