The fast-fashion online retailer was accused of tracking users on the internet without their consent (MANAN VATSYAYANA) <\/p>\n
E-commerce giant Shein faces a possible 150-million-euro ($175-million) fine in France for failing to properly get consent to track users on the internet.<\/p>\n
The regulator, the CNIL, faulted the fast-fashion retailer for using trackers called cookies that enable for targeted advertising to users without their approval as required in Europe, or for using a confusing method to get consent.<\/p>\n
It also found during a 2023 inspection that when users refused the tracking cookies Shein continued to read information from them.<\/p>\n
Given the firm has the technical and staff resources necessary to comply with the regulations its behaviour was negligent, said CNIL.<\/p>\n
Shein had recently complied with the regulations, it added.<\/p>\n
A final decision on fining the fast-fashion giant should come within weeks.<\/p>\n
Shein called the proposed amount of the fine “disproportionate”, in a statement sent to AFP.<\/p>\n
“Since August 2023 we have actively worked with the CNIL to ensure our compliance and respond to their queries,” the China-founded firm said.<\/p>\n
This additional possible fine from the CNIL follows a record 40 million-euro penalty it received last week from France’s competition and anti-fraud office over “deceptive commercial practices” by misleading customers on price deals and on its environmental impact. <\/p>\n
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