{"id":254152,"date":"2025-07-10T18:29:10","date_gmt":"2025-07-10T18:29:10","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/254152\/"},"modified":"2025-07-10T18:29:10","modified_gmt":"2025-07-10T18:29:10","slug":"video-game-actors-strike-officially-ends-after-ai-deal","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/254152\/","title":{"rendered":"Video game actors&#8217; strike officially ends after AI deal"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Ashly Burch is a video game actor known for her performances as Tiny Tina in the Borderlands Series and Chloe in adventure game Life is Strange.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Speaking to BBC Newsbeat after the strike was suspended so members could vote, Ashly said performers didn&#8217;t want a total ban on AI in game development.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;We just don&#8217;t want to be replaced by it,&#8221; she said.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">She said AI was &#8220;arguably a bigger threat to voice and movement performers&#8221; than actors in film and TV, and the strike&#8217;s main goal was guarantees around &#8220;consent, transparency, and compensation&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Basically you have to get our consent to make a digital replica of us,&#8221; she said.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;You have to tell us how you&#8217;re going to use it, and then you have to compensate us fairly.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">One of Ashly&#8217;s best-known characters &#8211; Aloy from Sony&#8217;s Horizon series &#8211; became a talking point during the strike when an AI-powered prototype of the character leaked.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">She said the response from fans to the model &#8211; which showed the character responding to prompts from a player &#8211; was reassuring. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;To a person, everyone was like, &#8216;I don&#8217;t want AI performances in my games,,&#8221; she added.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Ashly has also worked on live-action projects such as Apple TV show Mythic Quest and her recent web series I&#8217;m Happy You&#8217;re Here, focused on mental health. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">She said both reminded her of what human beings can bring to a role.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;And that, to me, as a person that loves games and loves art, is the big risk of AI, that we&#8217;re going to lose out on really interesting, evocative performances.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Ashly Burch is a video game actor known for her performances as Tiny Tina in the Borderlands Series&hellip;\n","protected":false},"author":2,"featured_media":254153,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3163],"tags":[323,1942,53,16,15],"class_list":{"0":"post-254152","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-technology","11":"tag-uk","12":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114830361386260640","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/254152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=254152"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/254152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/254153"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=254152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=254152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=254152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}