{"id":255506,"date":"2025-07-11T06:40:09","date_gmt":"2025-07-11T06:40:09","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/255506\/"},"modified":"2025-07-11T06:40:09","modified_gmt":"2025-07-11T06:40:09","slug":"dr-martens-trading-in-line-with-expectations-despite-challenging-uk-market","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/255506\/","title":{"rendered":"Dr. Martens trading in line with expectations despite \u2018challenging\u2019 UK market"},"content":{"rendered":"<p>FASHION RETAIL NEWS UK<\/p>\n<p>        10 July, 2025 | by <a href=\"https:\/\/www.theretailbulletin.com\/author\/angela-beevers\/\" target=\"_blank\" rel=\"noopener\">TRB News Team<\/a><\/p>\n<p>Dr. Martens has confirmed that trading since the start of its new financial year has been in line with expectations.<\/p>\n<p>In a trading update ahead of its AGM, the <a href=\"https:\/\/www.drmartens.com\/\" target=\"_blank\" rel=\"noopener\">footwear brand<\/a> said trading continues to be positive in its Americas direct-to-consumer (DTC) channel driven by full price sales, particularly in retail.<\/p>\n<p>However, trading in its EMEA DTC business has been more variable, especially in the UK where the business continues to be impacted by challenging trading conditions.<\/p>\n<p>Dr. Martens said its APAC business continues to drive good growth particularly in South Korea due to its well established shoes category in the country.<\/p>\n<p><a href=\"https:\/\/www.theretailbulletin.com\/register\/\" class=\"subsPromoLink\" target=\"_blank\" rel=\"noopener\">Never Miss a Retail Update!<\/a><\/p>\n<p>Looking ahead, the company said it has healthy autumn\/winter order books. While its EMEA order book is up year-on-year, the Americas order book is broadly in line year-on-year but based on a much wider product range than previously.<\/p>\n<p>Dr. Martens said: \u201cWe are focused on embedding our new consumer-first Levers for Growth strategy, which we outlined at our results on 5 June and which builds on the work undertaken in FY25 to stabilise the business.<\/p>\n<p>\u201cThe strategy capitalises on the clear strengths of the business today and taps into the significant new markets and profit pools that are available to us.<\/p>\n<p>\u201cIt is centred on engaging more consumers, driving more product purchase occasions, curating market-right distribution and<br \/>simplifying the operating model.<\/p>\n<p>\u201cFurther details on our early progress in these areas will be shared at our first half results in November.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"FASHION RETAIL NEWS UK 10 July, 2025 | by TRB News Team Dr. Martens has confirmed that trading&hellip;\n","protected":false},"author":2,"featured_media":255507,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3091],"tags":[51,2441,16,15],"class_list":{"0":"post-255506","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-markets","8":"tag-business","9":"tag-markets","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114833235874404058","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/255506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=255506"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/255506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/255507"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=255506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=255506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=255506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}