![\"Wardrobe](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/Inside-Wardrobe-Liverpool-e1752241302999.jpg\")
Credit: Wardrobe Liverpool<\/p>\nIt\u2019s a tiny boutique, without a shop front and not on a main road, but Wardrobe Liverpool has become the heart of a fast-growing Liverpool fashion community.<\/p>\n
Since she opened it in Wavertree in June last year, Emma Watson has seen her passion project business turn into a hugely popular little gem.<\/p>\n
Customers from across the city, and visiting from around the world, love stepping through the bright red and orange door on Moss Pits Lane to discover rails packed with carefully chosen styles.<\/p>\n
They compare it to cool tucked away boutiques in New York or Ibiza, and for 50-year-old Emma, creating somewhere for women to not just shop but meet, chat and feel confident to try out new looks is exactly what she hoped to do.<\/p>\n
She said:<\/p>\n
\u201cSo many people come back and back again, some come in every week and buy a few items, some only come two or three times a year, but I love getting to know everybody. We\u2019re attracting more of a 30-plus crowd of ladies, and I\u2019m seeing a community build up which is so lovely.\u00a0<\/p>\n
\u201cWhen I opened the shop I wanted to have something for everybody \u2013 quirky bright stuff but also linens and natural fabrics and one of my main aims was to be size inclusive.<\/p>\n
\u201cI tend to only get one or two of each item, most are beautiful pieces made in Italy and I\u2019ve sourced Indian art silk dresses, recycled sari gypsy skirts, more bohemian looks.<\/p>\n
\u201cA lot of the made in Italy lines fit up to a size 22-24 and I stock lots of free-sized clothing. I\u2019m a size 18 and I\u2019ve always struggled when I\u2019ve gone to shops over the years. I\u2019d settle for that item at the very back of the rail because it was in my size, not because I liked it. You don\u2019t have to do that in my shop.\u201d<\/p>\n
Credit: Wardrobe Liverpool<\/p>\n
Mum-of-four Emma, who moved to Liverpool from Sheffield as a student, made the decision to launch her first fashion venture 18 months ago, with her landmark 50th birthday approaching.<\/p>\n
Having run a successful cleaning business, she decided it was now or never to try something new.<\/p>\n
\u201cI\u2019ve always loved clothes and back in the day I always used to make my own, before it was trendy to recycle and upcycle.\u00a0<\/p>\n
\u201cI\u2019d had the cleaning business for 10 years but coming up to 50 I felt like I needed to do something else because that was never my passion. Now I\u2019ve found what is and I absolutely love every minute of it.<\/p>\n
\u201cI started out doing pop-ups at artisan markets and then just over a year ago I came to look at this place with the idea of using it for storage.\u00a0<\/p>\n
\u201cAs soon as I saw it I thought, I could turn this into a shop. I got a wooden sign made and spent hours painting it myself, then I got a couple of tins of paint and made it as bright as I could because I just wanted the outside to reflect the quirkiness of the inside.<\/p>\n
\u201cBeing on a side street, you\u2019ve got to get noticed so I tell people, \u2018just look for the orange and pink door\u2019 and they always find it.<\/p>\n
\u201cI have quite a few customers who say, \u2018this is like one of those little shops you find on holiday\u2019. One is from Brooklyn New York and she told me she used to go in a little shop a couple of times a week on her way home from work and this reminds her of it.<\/p>\n
\u201cThe business has really evolved over the last few months, so many people are spreading the love for it and I get to meet people from all over the world which is really a \u2018pinch me\u2019 moment.<\/p>\n
\u201cWith customers who come in regularly, I get to know their style so I\u2019ll stock things they might like or I\u2019ll guide them to new stock. I\u2019m not Gok Wan but if they ask for advice I\u2019ll give them it so it\u2019s a personal experience without being pushy.<\/p>\n
\u201cFor me it\u2019s more than just a clothes shop, it\u2019s lovely to see customers chatting with each other and connecting. That\u2019s the way it always used to be with local shops and that\u2019s what I\u2019m trying to bring back.\u201d<\/p>\n
Find out more about Wardrobe Liverpool here<\/a>. Find out what\u2019s good up North on our new platform, The Northern Guide.<\/strong>\u00a0
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