{"id":256751,"date":"2025-07-11T17:37:09","date_gmt":"2025-07-11T17:37:09","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/256751\/"},"modified":"2025-07-11T17:37:09","modified_gmt":"2025-07-11T17:37:09","slug":"why-adidas-is-the-sportswear-label-everyone-is-wearing-in-london-right-now","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/256751\/","title":{"rendered":"Why Adidas is the sportswear label everyone is wearing in London right now"},"content":{"rendered":"<p>Knox cites other notable poster people of Adidas days gone by: Kate Moss sat on a bed wearing Adidas Gazelles in 1993, Ewan McGregor pounding the pavement in his Adidas Sambas in 1996\u2019s Trainspotting, and <a href=\"https:\/\/www.standard.co.uk\/topic\/david-beckham\" target=\"_blank\" rel=\"noopener\">David Beckham<\/a>\u2019s first Adidas boot deal, also in 1996. \u201cIt was in music, it was in fashion, it was in sport, it was in everything,\u201d Knox says. Now, everything that helped cement Adidas within the culture back then is being mined for nostalgia in 2025. In a strange meeting of worlds, David Beckham\u2019s youngest son, Cruz, was spotted wearing the Oasis x Adidas Originals collection at Glastonbury. The snake is eating its tail. <\/p>\n","protected":false},"excerpt":{"rendered":"Knox cites other notable poster people of Adidas days gone by: Kate Moss sat on a bed wearing&hellip;\n","protected":false},"author":2,"featured_media":256752,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[13825,98524,748,480,109,393,4884,257,25181,16,15],"class_list":{"0":"post-256751","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-adidas","9":"tag-adidas-originals","10":"tag-britain","11":"tag-britpop","12":"tag-david-beckham","13":"tag-england","14":"tag-great-britain","15":"tag-london","16":"tag-oasis","17":"tag-uk","18":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114835819315353507","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/256751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=256751"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/256751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/256752"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=256751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=256751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=256751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}