{"id":261379,"date":"2025-07-13T10:48:15","date_gmt":"2025-07-13T10:48:15","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/261379\/"},"modified":"2025-07-13T10:48:15","modified_gmt":"2025-07-13T10:48:15","slug":"clean-is-cool-now-what-you-read-is-what-you-eat","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/261379\/","title":{"rendered":"Clean is cool: Now, what you read is what you eat"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/122405843.jpg\" alt=\"\"\/><\/p>\n<p>As consumers become health-conscious, more food brands are opting for \u2018clean labels\u2019 that are upfront about ingredients<\/p>\n<p>With our online carts and supermarket shelves overflowing with choices, even the simplest decisions \u2014 like picking a bag of chips or biscuits \u2014 can feel surprisingly complicated. Should you opt for an international bestseller or try a new homegrown brand that claims to skip the unhealthy sweeteners and preservatives? And how can you really tell if the latter is genuinely healthier or just clever marketing?<br \/>This was the question entrepreneur Puru Gupta set out to answer when he launched his brand of healthy breakfast foods such as muesli, granola, and trail mix. <\/p>\n","protected":false},"excerpt":{"rendered":"As consumers become health-conscious, more food brands are opting for \u2018clean labels\u2019 that are upfront about ingredients With&hellip;\n","protected":false},"author":2,"featured_media":261380,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4318],"tags":[100014,105,622,100013,4434,16,15,100012],"class_list":{"0":"post-261379","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-clean-label","9":"tag-health","10":"tag-healthy-eating","11":"tag-noodles","12":"tag-nutrition","13":"tag-uk","14":"tag-united-kingdom","15":"tag-whole-truth"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114845535750603313","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/261379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=261379"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/261379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/261380"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=261379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=261379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=261379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}