{"id":26297,"date":"2025-04-17T02:05:09","date_gmt":"2025-04-17T02:05:09","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/26297\/"},"modified":"2025-04-17T02:05:09","modified_gmt":"2025-04-17T02:05:09","slug":"apple-ceo-cares-about-nothing-else-than-building-breakout-ar-glasses-before-meta","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/26297\/","title":{"rendered":"Apple CEO \u201ccares about nothing else\u201d Than Building Breakout AR Glasses Before Meta"},"content":{"rendered":"

Apple is rumored to be working on two versions of Vision Pro, however\u00a0a new report from Bloomberg\u2019s <\/a>Mark Gurman alleges the Cupertino tech giant is aiming to beat Meta to the punch with a pair of AR glasses.<\/p>\n

Citing someone with knowledge of the matter, the report maintains Apple CEO Tim Cook has put development of AR glasses as a top priority, as the company plans to\u00a0release such a device before Meta.<\/p>\n

\u201cTim cares about nothing else,\u201d the source told Bloomberg. \u201cIt\u2019s the only thing he\u2019s really spending his time on from a product development standpoint.\u201d<\/p>\n

Creating the sort of all-day AR glasses Apple is aiming for is still a multi-year challenge though. Packing in high-resolution displays, a powerful chip and a high-density (but very small) battery for all-day power represents a number of technical challenges. And creating such a device at a consumer price point is arguably the biggest of them all.<\/p>\n

\"\"<\/a>Meta\u2019s Orion AR Glasses | Image courtesy Meta<\/p>\n

While Apple is reticent to go on record, Meta has been fairly transparent with its XR roadmap. In late 2024, Meta unveiled its\u00a0Orion AR glasses<\/a>, which the company hopes will lead to the productization of such a device before 2030<\/a>, and priced \u201cat least in the space of phone, laptop territory.\u201d For now, Orion costs Meta somewhere in the neighborhood of $10,000 per unit, largely owing to its custom silicon carbide waveguide optics<\/a>.<\/p>\n

And although Orion itself isn\u2019t being productized right away,\u00a0Meta is well on its way in the XR space, having not only produced multiple generations of Quest standalone headsets, but also its Ray-Ban Meta Glasses, which are laying foundation for its AR glasses of the near future.<\/p>\n

The smart glasses, built in partnership with EssilorLuxottica, have been very successful too\u2014so much so that Meta is reportedly preparing a next generation of the device which will include a monoscopic heads-up display<\/a>. Granted, those aren\u2019t augmented reality glasses, but rather still\u00a0smart glasses. You can learn more about the differences between the two here<\/a>.<\/p>\n

\"\"<\/a>Ray-Ban Meta Glasses, Image courtesy Meta, EssilorLuxottica<\/p>\n

For now, Gurman maintains Apple is working on new versions of Apple Watch and AirPods which will be embedded with AI-enabled cameras, however the Fruit Company is still internally debating whether to counter Meta with a pair of smart glasses of their own.<\/p>\n

According to Gurman, Apple has been developing such a device designed to work with Siri and Apple Visual Intelligence, although the company is unsure whether it will allow the glasses to actually capture media, owing to the company\u2019s stance on user privacy.<\/p>\n

This follows a wider leadership shakeup at Apple, reported by\u00a0Bloomberg <\/a>last month, which also saw Apple\u2019s Vision Products Group (VPG) redistributed across the company.<\/p>\n

Tasked with developing Vision Pro, VPG was initially created in 2023, which notably departed from its \u201cfunctional\u201d management structure introduced by Steve Jobs in the early \u201990s. Essentially, this puts Vision Pro\u2019s product development back in line with the company\u2019s other hardware, including iPhone, iPad, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple is rumored to be working on two versions of Vision Pro, however\u00a0a new report from Bloomberg\u2019s Mark…\n","protected":false},"author":2,"featured_media":26298,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3162],"tags":[53,16,15,3243,3244],"class_list":{"0":"post-26297","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality","8":"tag-technology","9":"tag-uk","10":"tag-united-kingdom","11":"tag-virtual-reality","12":"tag-vr"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/26297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=26297"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/26297\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/26298"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=26297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=26297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=26297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}