Ticketmaster Australia just locked in another decade with the Victoria Racing Club. The new agreement runs until 2035 and beats every other ticketing deal the VRC has ever signed.<\/p>\n
Starting in 2022, Ticketmaster became the go-to ticket seller for Flemington Racecourse. Now they\u2019ll keep handling everything from regular race days to the massive Melbourne Cup Carnival. Every hospitality package and general admission ticket goes through their system.<\/p>\n
Racing has gotten bigger in recent years, and so has Australian sports betting<\/a>. Millions of people watch the Melbourne Cup from around the world. Thousands more show up in person, many placing bets on their favorite horses. The whole carnival brings in serious crowds and serious money.<\/p>\n Kylie Rogers runs the VRC these days. She says the Ticketmaster setup has worked well since they started three years back. People can buy tickets from pretty much anywhere now, which wasn\u2019t always the case before. The extra ten years gives them time to add more events that aren\u2019t about horse racing.<\/p>\n Gavin Taylor heads up Ticketmaster\u2019s Australian operations. He\u2019s happy to keep working with Rogers and her crew. Taylor mentioned this deal breaks records for how long a ticketing partnership has lasted with the racing club. His company wants to make getting into events smoother and faster for everyone.<\/p>\n Ticketmaster plans to market VRC events to people locally and overseas. They\u2019ve got connections in dozens of countries, which helps bring international visitors to Melbourne each November. The Melbourne Cup pulls in tourists who might never have heard of Australian racing otherwise.<\/p>\n