{"id":269284,"date":"2025-07-17T12:23:18","date_gmt":"2025-07-17T12:23:18","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/269284\/"},"modified":"2025-07-17T12:23:18","modified_gmt":"2025-07-17T12:23:18","slug":"love-room-our-attempt-at-cultivating-a-diy-dance-music-event-in-sheffield","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/269284\/","title":{"rendered":"Love Room: our attempt at cultivating a DIY dance music event in Sheffield"},"content":{"rendered":"<p dir=\"ltr\">It began as a joke or maybe just alcohol-fuelled hubris, stood in the smoking area of Hope Works or Hallamshire House, declaring we should host our own night. We knew exactly the vision. An event based on inclusivity and intimacy with a proper sound. A place where underground music could seek refuge in a city running out of space. A place we could develop and protect. We laughed and drank, but we thought.<\/p>\n<p dir=\"ltr\">Months went by as did our lives. Work, the pub, the club, girlfriends and football. A university degree, summer in Essex. Nothing. Autumn and the new year. Still nothing. Well not nothing: so many clubs had closed.<\/p>\n<p dir=\"ltr\">Finally, we let go of whatever was holding us back. It might have been a fear of failure. Or embarrassment. Or financial stress. Finally, whatever it was, we decided and jumped in: a vinyl-focused club night with eclectic music was born.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/D70A10EA-39F3-4722-B82F-F030E1ECCACD-1.jpeg\"   alt=\"A close-up photo of a man DJing in a dark club, lit by red lights\"\/><\/p>\n<p>In the mix with A Boy Called George at Love Room\u2019s debut event.<\/p>\n<p>\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/loveroom____\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLove Room.<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/p>\n<p dir=\"ltr\">Me and my close friend, DJ and co-founder Gerard decided to name our night Love Room more than a year ago. While DJing in Sheffield during my undergrad degree, traversing Crookesmoor\u2019s student house parties and holding a short-lived residency for House for the Heart, I learned about my \u2018sound\u2019 and approach. I remember DJing at Plot22 and thinking about how selecting music on the fly led to a more exciting performance. It created memorable moments which can\u2019t be replicated by playing a setlist prepared alone in your bedroom on a Monday night.<\/p>\n<p dir=\"ltr\">DJing in small venues like Plot22 and Sidney &amp; Matilda, I grasped how, if done right, intimate nights were much more memorable than big, impersonal warehouses. My first night DJing at Sidney &amp; Matilda was special because of the music and the people. Likewise, going to Hope Works and listening to music and chatting to people had a profound effect on my view of dance music. I did this for a few years and somewhere during that time something clicked. Eventually I realised this was for me and part of me. <\/p>\n<p dir=\"ltr\">With that lived experience, these ideas have been etched into the ethos of our night for the purpose of making dancers feel welcomed and relaxed. We want a crowd who are friendly and open, just like the strangers who grace Sheffield\u2019s dancefloors.<\/p>\n<p dir=\"ltr\">I owe a lot to the scene\u2019s community. I remember speaking to Chris Duckenfield for one of my university projects who said how increasingly people want to blend in, not stand out. He said for the scene to keep beating there needs to be a community focus with groups experimenting and taking risks. But of course, this is challenging.<\/p>\n<\/p>\n<p dir=\"ltr\">It\u2019s hard because we live in the era of the superclub. Centred around some sort of moth-eaten \u2018tech house\u2019 sound, it demeans small grassroots venues. Born out of homogenised culture, with hyper-clicks and flashes, they kill independence through corporatism. But these smaller places are the heart of the culture. Whether it was hearing Luke Una tear up Bal Fashions or Chaos in the CBD all night at Wire, I knew these places brought so much joy. These feelings intensified with <a href=\"https:\/\/nowthenmagazine.com\/articles\/hope-works-is-closing-for-good-later-this-month-we-look-back-on-the-sheffield-rave-cave-that-changed-peoples-lives-no-bounds-festival-lo-shea\" target=\"_blank\" rel=\"noopener\">the closure of Hope Works<\/a>, and I felt a responsibility to protect the scene. I don\u2019t want Sheffield to become a smaller Manchester, with \u00a38 pints and \u00a350 tickets.<\/p>\n<p>Out of this chaos, Love Room aims to create those nights in small venues with music that stands out and says something.<\/p>\n<p>For these reasons I knew Sheffield was perfect as its home. Sheffield\u2019s always had a strong commitment to DIY parties with a focus on community and intimacy. Some, like Gatecrasher and Apricot Ballroom, have gained notoriety but still identify with the underground. Hope Works focused on experimentation and community while bringing international DJs to the city. Others, like Mixxed and Simpler Times, exemplify these values today. Love Room aims to do the same and wants to progress Sheffield\u2019s tradition of small venues and a love for all things underground.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/91E1E6F7-39D9-4EAD-9A1A-8D409AEF2BBB.jpeg\"   alt=\"A photo of a flyposter on a lamppost in a city street, advertising a dance night called Love Room\"\/><\/p>\n<p>\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/loveroom____\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLove Room.<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/p>\n<p>It\u2019s not all plain sailing. Local institution Hope Works closed last year, and numerous parties such as Pretty Pretty Good and As Is have come and gone. Rising rents, gentrification and lower levels of student drinking all squeeze profit margins for venues and the parties themselves. Love Room has faced challenges that embody the era we are in \u2013 margins are slim and stress is ubiquitous. Building something from the ground up is really hard and without friends in Sheffield helping out, our first two nights would not have been possible.<\/p>\n<p dir=\"ltr\">In times like these it\u2019s easy to complain and give up. Maybe apathy was a comfort blanket and an excuse for our inaction. But making a stand feels important, and creating a space where like-minded people can come together is always worth the stress. It\u2019s more important than big profits. Because watching friends and strangers dance to Chris Duckenfield\u2019s whizzy basslines makes it worth it. Hearing Saint Lukez blast a 1990s deep house dub makes it worth it. Watching local DJs like Jodie-Tyler and Hethers makes it worth it. Seeing people smile makes it worth it.<\/p>\n<p dir=\"ltr\">So Love Room will keep going. It\u2019s an uphill battle that will continue to be tough. But our scene is worth saving and we hope to be part of the talented Sheffield community in the future, and for the future.<\/p>\n<p>\t\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"It began as a joke or maybe just alcohol-fuelled hubris, stood in the smoking area of Hope Works&hellip;\n","protected":false},"author":2,"featured_media":269285,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8817],"tags":[748,393,4884,1620,16,15],"class_list":{"0":"post-269284","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sheffield","8":"tag-britain","9":"tag-england","10":"tag-great-britain","11":"tag-sheffield","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114868558597303239","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/269284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=269284"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/269284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/269285"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=269284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=269284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=269284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}