{"id":276065,"date":"2025-07-20T00:30:12","date_gmt":"2025-07-20T00:30:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/276065\/"},"modified":"2025-07-20T00:30:12","modified_gmt":"2025-07-20T00:30:12","slug":"orange-juice-coffee-drinkers-face-price-shock-from-50-brazil-tariff","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/276065\/","title":{"rendered":"Orange Juice, Coffee Drinkers Face Price Shock From 50% Brazil Tariff"},"content":{"rendered":"<p> KEY TAKEAWAYS<\/p>\n<ul>\n<li>The 50% tariffs on imports from Brazil that are set to go into effect next month likely will raise orange juice and coffee prices for U.S. consumers.<\/li>\n<li>Brazil supplies a significant portion of the U.S. market for those commodities, and limited supply alternatives exist.<\/li>\n<li>Prices for future deliveries of orange juice and coffee have surged in the wake of the tariff announcement from President Trump.<\/li>\n<\/ul>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\"> Plan on spending more for breakfast beverages in the near future.\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\"> The Trump Administration&#8217;s<a href=\"https:\/\/www.investopedia.com\/trump-sets-tariffs-on-brazil-at-50-lula-letter-11769356\" data-component=\"link\" data-source=\"inlineLink\" data-type=\"internalLink\" data-ordinal=\"1\" target=\"_blank\" rel=\"noopener\"> 50% tariff on Brazil<\/a>\u2014announced July 9 and set to take effect at the start of August\u2014targets a country that accounts for an estimated 75% of global orange juice exports and more than half of all orange juice sold in the U.S.\n<\/p>\n<p id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\"> Coffee drinkers won&#8217;t be spared. The world&#8217;s largest coffee producer, Brazil supplied about 30% of all coffee beans imported to the U.S. last year.\n<\/p>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\"> Prices for both commodities have surged since the administration&#8217;s announcement. Frozen concentrated orange juice prices for future delivery have surged more than 10% in the last week, and coffee prices have increased 6%.\n<\/p>\n<p>  No Easy Alternatives  <\/p>\n<p id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\"> Particularly for orange juice, surging prices in the wake of the tariff announcement reflect a simple reality: Few alternatives exist to replace Brazilian supplies.\n<\/p>\n<p id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\"> That&#8217;s in large part because U.S. orange production has dropped substantially in the past two decades. Weather challenges facing Florida and Texas orange groves, labor shortages, and a devastating citrus disease all have contributed to the decline.\n<\/p>\n<p id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\"> In the past 20 years, acreage devoted to U.S. orange production has fallen 50%. Production from Florida, the largest-producing U.S. state, has plummeted nearly 90% over the same period.\n<\/p>\n<p id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\"> More alternatives exist that could ease the impact on coffee drinkers. Colombia supplies about 20% of the U.S. coffee market, while Guatemala, Honduras, Peru, and Vietnam each account for about 5%. But those countries also face tariffs that could boost import costs and, ultimately, prices paid by consumers.\n<\/p>\n<p id=\"mntl-sc-block_19-0\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\"> In addition, coffee drinkers using sugar could get hit twice. Brazil is the world&#8217;s largest sugar producer; its shipments to the U.S. are subject to a quota exempt from import taxes. It&#8217;s not clear how the new tariff would affect that quota, but any supplies exceeding it presumably would face the full 50% levy. Prices for future sugar deliveries have risen 6% in the last month.<\/p>\n","protected":false},"excerpt":{"rendered":"KEY TAKEAWAYS The 50% tariffs on imports from Brazil that are set to go into effect next month&hellip;\n","protected":false},"author":2,"featured_media":276066,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3090],"tags":[51,1700,16,15],"class_list":{"0":"post-276065","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-business","9":"tag-economy","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/276065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=276065"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/276065\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/276066"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=276065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=276065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=276065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}