{"id":283696,"date":"2025-07-22T23:11:10","date_gmt":"2025-07-22T23:11:10","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/283696\/"},"modified":"2025-07-22T23:11:10","modified_gmt":"2025-07-22T23:11:10","slug":"the-eu-champions-quality-sustainability-and-transparency","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/283696\/","title":{"rendered":"The EU champions quality, sustainability, and transparency"},"content":{"rendered":"<p>MANILA, Philippines, July 23, 2025 \/PRNewswire\/ &#8212; The European poultry sector will mark its presence at this year&#8217;s <b>World Food Expo (WOFEX)<\/b> on<b> 6\u20139th August<\/b> in Manila. As one of the region&#8217;s most renowned food industry trade fairs, WOFEX attracts tens of thousands of visitors, including food professionals and individual consumers.<\/p>\n<p>As part of the <b>&#8220;European Poultry \u2013 From Our Farms to Your Table&#8221;<\/b> campaign, co-financed by the European Union, a <b>press event<\/b> will be held on <b>7 August<\/b>, bringing together media representatives, industry experts, and key stakeholders. The event will highlight the campaign&#8217;s objectives and its message to the Filipino market.<\/p>\n<p>In response to rising consumer expectations and growing demand for transparency across the supply chain, the European Union emphasizes more than just taste and nutritional value. European poultry is synonymous with <b>high standards, sustainable development, and modern technology<\/b>. The three-year campaign in the Philippines aims to raise awareness of the quality and responsibility inherent in EU food production.<\/p>\n<p>European poultry production stands out globally for a range of<b> innovative solutions and practices<\/b>:<\/p>\n<ul type=\"disc\">\n<li>commitment to\u00a0<b>circular economy principles<\/b><\/li>\n<li><b>reduced consumption<\/b>\u00a0of natural resources\u2014up to 50% less than in past decades<\/li>\n<li>i<b>nvestments in automation<\/b> and smart energy solutions<\/li>\n<li>focus on\u00a0<b>animal welfare<\/b> and support for local communities<\/li>\n<li>comprehensive effort to\u00a0<b>minimize food waste<\/b> across the supply and distribution chain<\/li>\n<\/ul>\n<p>The EU&#8217;s presence \u2014 <b>including Poland<\/b>\u00a0\u2014\u00a0at WOFEX 2025 is a strategic step toward positioning European poultry as a high-quality, safe, and ethical product. The campaign targets both Filipino importers and distributors, as well as consumers who are becoming increasingly attentive to the origin and quality of the food they purchase.\u00a0<\/p>\n<p>The Philippines offers tremendous potential for European producers. With a rapidly expanding middle class and growing demand for certified, high-quality protein, <b>European poultry is well-positioned for long-term success<\/b><b>. <\/b>The project is being implemented by an industry organization from Poland: the National Poultry Council \u2013 Chamber of Commerce, acting on behalf of the European poultry sector.\u00a0<\/p>\n<p>Learn more:\u00a0 <a href=\"http:\/\/www.eupoultry.eu\/\" rel=\"nofollow noopener\" target=\"_blank\">www.eupoultry.eu<\/a><br class=\"dnr\"\/>Media inquiries: <a href=\"https:\/\/www.prnewswire.co.uk\/news-releases\/mailto:pressoffice@eupoultry.eu\" rel=\"nofollow noopener\" target=\"_blank\">pressoffice@eupoultry.eu<\/a><\/p>\n<p>The project is being implemented by an industry organization from Poland: the National Poultry Council \u2013 Chamber of Commerce, acting on behalf of the European poultry sector.<\/p>\n<p>Logo &#8211; <a href=\"https:\/\/mma.prnewswire.com\/media\/2736266\/EUPOULTRY_Logo.jpg\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/mma.prnewswire.com\/media\/2736266\/EUPOULTRY_Logo.jpg<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=EN34360&amp;Transmission_Id=202507221900PR_NEWS_EURO_ND__EN34360&amp;DateId=20250722\" style=\"border:0px; width:1px; height:1px;\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"MANILA, Philippines, July 23, 2025 \/PRNewswire\/ &#8212; The European poultry sector will mark its presence at this year&#8217;s&hellip;\n","protected":false},"author":2,"featured_media":283697,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5174],"tags":[3971,2000,299,5187,106377,106375,88879,363,2070,106373,106376,16651,106374],"class_list":{"0":"post-283696","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu","8":"tag-agriculture","9":"tag-eu","10":"tag-europe","11":"tag-european","12":"tag-european-government","13":"tag-food-beverages","14":"tag-polands-national-poultry-council-chamber-of-commerce-krd","15":"tag-retail","16":"tag-supermarkets","17":"tag-supply-chain-logistics","18":"tag-trade-show-news","19":"tag-transportation","20":"tag-trucking-railroad"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114899418515099774","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/283696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=283696"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/283696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/283697"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=283696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=283696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=283696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}