{"id":283864,"date":"2025-07-23T00:41:09","date_gmt":"2025-07-23T00:41:09","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/283864\/"},"modified":"2025-07-23T00:41:09","modified_gmt":"2025-07-23T00:41:09","slug":"european-commission-expected-to-ok-apples-app-store-changes","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/283864\/","title":{"rendered":"European Commission Expected to OK Apple\u2019s App Store Changes"},"content":{"rendered":"<p style=\"font-weight: 400;\">The <a href=\"https:\/\/commission.europa.eu\/index_en\" target=\"_blank\" rel=\"noopener\">European Commission<\/a> is reportedly likely to accept <a href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"noopener\">Apple<\/a>\u2019s changes to its <a href=\"https:\/\/www.apple.com\/app-store\/\" target=\"_blank\" rel=\"noopener\">App Store<\/a> rules and fees, eliminating the threat of daily fines from the antitrust regulator.<\/p>\n<p style=\"font-weight: 400;\">The timing of an announcement of official approval of the changes is uncertain, but could come within weeks, Reuters <a href=\"https:\/\/ca.finance.yahoo.com\/news\/exclusive-apple-set-stave-off-153924306.html\" target=\"_blank\" rel=\"noopener\">reported<\/a> Tuesday (July 22), citing unnamed sources.<\/p>\n<p style=\"font-weight: 400;\">Asked about the report by Reuters, the European Commission said, per the report: \u201cAll options remain on the table. We are still assessing Apple\u2019s proposed changes.\u201d<\/p>\n<p style=\"font-weight: 400;\">Apple did not comment in the Reuters article and did not immediately reply to PYMNTS\u2019 request for comment.<\/p>\n<p style=\"font-weight: 400;\">The company\u2019s changes came in response to a European Commission ruling in April that found that Apple violated the <a href=\"https:\/\/european-union.europa.eu\/index_en\" target=\"_blank\" rel=\"noopener\">European Union<\/a>\u2019s <a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/europe-fit-digital-age\/digital-markets-act-ensuring-fair-and-open-digital-markets_en\" target=\"_blank\" rel=\"noopener\">Digital Markets Act<\/a> (DMA) by preventing app developers from promoting cheaper deals outside of its App Store, according to the report.<\/p>\n<p style=\"font-weight: 400;\">With that ruling, the European Commission fined Apple 500 million euros (about $587 million) and gave the company 60 days to modify its policies to comply with the DMA, per the report.<\/p>\n<p style=\"font-weight: 400;\">Apple said in June that it would make changes so that developers will pay a 20% processing fee for purchases made in the App Store, will pay a 5% to 15% fee when sending customers outside the App Store to make a payment, and will be able to provide links that send users to other forms of payment, according to the report.<\/p>\n<p style=\"font-weight: 400;\">If the company\u2019s changes were not accepted by the European Commission, the commission could have imposed daily fines equal to 5% of its average daily worldwide revenue, per the report.<\/p>\n<p style=\"font-weight: 400;\">When the fine was announced in April, Apple <a href=\"https:\/\/www.cnbc.com\/2025\/04\/23\/eu-fines-meta-and-apple-for-breaching-digital-antitrust-rules.html\" target=\"_blank\" rel=\"noopener\">told<\/a> CNBC: \u201cToday\u2019s announcements are yet another example of the European Commission unfairly targeting Apple in a series of decisions that are bad for the privacy and security of our users, bad for products, and force us to give away our technology for free.\u201d<\/p>\n<p style=\"font-weight: 400;\">It was reported July 7 that Apple <a href=\"https:\/\/www.pymnts.com\/news\/regulation\/2025\/apple-fights-580-million-app-store-fine-in-europe\/\" target=\"_blank\" rel=\"noopener\">appealed the fine<\/a>, calling it \u201cunlawful.\u201d<\/p>\n<p style=\"font-weight: 400;\">\u201cWe believe the European Commission\u2019s decision \u2014 and their unprecedented fine \u2014 go far beyond what the law requires,\u201d the company <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-07-07\/apple-appeals-unprecedented-500-million-eu-app-store-fine\" target=\"_blank\" rel=\"noopener\">told<\/a> Bloomberg News at the time. \u201cAs our appeal will show, the EC is mandating how we run our store and forcing business terms which are confusing for developers and bad for users.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The European Commission is reportedly likely to accept Apple\u2019s changes to its App Store rules and fees, eliminating&hellip;\n","protected":false},"author":2,"featured_media":283865,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5174],"tags":[7155,3562,1662,2000,299,5187,2557,1699,12,3279,8948,3281],"class_list":{"0":"post-283864","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu","8":"tag-antitrust","9":"tag-app-store","10":"tag-apple","11":"tag-eu","12":"tag-europe","13":"tag-european","14":"tag-european-commission","15":"tag-european-union","16":"tag-news","17":"tag-pymnts-news","18":"tag-regulations","19":"tag-whats-hot"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114899772022165056","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/283864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=283864"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/283864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/283865"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=283864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=283864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=283864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}