{"id":287056,"date":"2025-07-24T05:01:13","date_gmt":"2025-07-24T05:01:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/287056\/"},"modified":"2025-07-24T05:01:13","modified_gmt":"2025-07-24T05:01:13","slug":"new-club-which-faced-nightmare-now-getting-hundreds-in-every-weekend","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/287056\/","title":{"rendered":"New club which faced &#8216;nightmare&#8217; now getting hundreds in every weekend"},"content":{"rendered":"<p>The people running the venue want to bring &#8216;something exciting&#8217; to Liverpool&#8217;s nightlife scene<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/0_JS376035377.jpg\" alt=\"Antony Armstrong, owner of Rubell's, with promoters Nathan Fowell (left) and Callum Llewellyn\" loading=\"eager\"  \/>Antony Armstrong, owner of Rubell&#8217;s, with promoters Nathan Fowell (left) and Callum Llewellyn<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">The owner of a new Liverpool <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/all-about\/clubs\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">nightclub<\/a> says the venue is thriving despite the multiple obstacles thrown in its path. Antony Armstrong is the owner of Rubell\u2019s on Seel Street in the <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/all-about\/liverpool-city-centre\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">city centre.<\/a><\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">The 33-year-old DJ from <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/all-about\/speke\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">Speke<\/a> has opened the club along with promoters Nathan Fowell and Callum Llewellyn. It&#8217;s an underground space that can be found underneath Overgrown bar. Antony was given the chance to open it up via a friend who owns the building. Having his own venue has always been an ambition but creating a new club came with many challenges.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">In the last five years, around 400 clubs have closed in Britain due to a perfect storm of covid, a cost of living crisis, surging running costs and more younger people opting for sobriety. In late <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/news\/liverpool-news\/liverpool-needs-nightlife-thrive-town-28214115\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">2023, the ECHO spoke to many club and bar owners<\/a> worried for their future.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Antony has witnessed this period firsthand. He said: \u201cI\u2019ve been DJ\u2019ing myself for about 17 years in the city. Having something of my own has always been the end goal.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">\u201cIt was hard to think what to come up with because I think they\u2019ve tried a few different things before in that space but it\u2019s never worked.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">\u201cIt was a big, massive risk. Working in the industry myself, I&#8217;ve seen so many clubs, venues, even restaurants just disappearing. It is devastating.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/0_JS376035374.jpg\" alt=\"Rubell's on Seel Street\" loading=\"lazy\"  \/>Rubell&#8217;s on Seel Street<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Nevertheless, Antony believes their concept stands out among the competition. It is named after Steve Rubell, who owned legendary New York nightclub Studio 54 in the 1970s.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Antony said: \u201cIt was one of the first disco clubs. I think we&#8217;ve hit the nail on the head with where we want to go. It&#8217;s something that&#8217;s needed in the city.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">\u201cIt&#8217;s different, it&#8217;s quirky. It&#8217;s not like some of the nightclubs where you&#8217;ve got a super-duper set-up. It\u2019s underground, similar to Studio 54, with a disco feel.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">The challenges for the bar continued right up to the eve of its opening night on July 12. Antony said: \u201cWe&#8217;ve definitely had a bit of a nightmare.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">\u201cAbout four days before we were opening we had a big, massive flood from the venue above us. It took us back to square one. Everything was wrecked, the toilets caved in and everything. Then the air-con broke the night before.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">\u201cBut we got it back and ready for the opening night. Thankfully we&#8217;ve got an amazing team behind us. Everybody wants to work for the same goal. We want to bring something exciting to Liverpool.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/0_JS376035371.jpg\" alt=\"Antony Armstrong with promoters Nathan Fowell and Callum Llewellyn\" loading=\"lazy\"  \/>Antony Armstrong with promoters Nathan Fowell and Callum Llewellyn<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Antony feels the first few weeks have been a success, with hundreds of people coming through the door. He said: \u201cThe opening night was amazing. The DJs have been brilliant. We\u2019ve had so much good feedback. I think the capacity is about 350 and we&#8217;re pulling in some good numbers at the minute. Last weekend was our first full weekend.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">\u201cBut obviously with the current climate, plus a lot of people are away on holiday, you\u2019ve got to keep it fresh and keep different DJs coming through the door.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">\u201cNathan and Callum run their own events called For The Record and they\u2019ve pulled in their crowd. They&#8217;ve taken my vision a lot further. People are coming in for that style of music &#8211; disco, house, funk and soul. I think you can&#8217;t really go wrong with it.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">\u201cI think it&#8217;s the perfect location because you&#8217;ve got a lot of other venues along this street and they\u2019re absolutely thriving as well. We offer something different, so it&#8217;s all working out perfectly up to now, fingers crossed.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Antony felt that being at Rubell\u2019s on opening night marked a special milestone for him. He said: \u201cIt was amazing. I&#8217;ve always been known as a DJ in the city, but I&#8217;ve obviously had to take a step back and focus on the role of being a club owner.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">\u201cIt\u2019s nice to see new talent come in. It\u2019s like a breath of fresh air, seeing these young lads come in and bringing their own vibe.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">\u201cI\u2019m really enjoying it. The stresses, the highs and the lows, it\u2019s all part of the journey. Hopefully, we&#8217;ll be part of clubbing history in the city one day.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">\u201cI just appreciate everyone coming down and showing their support in the current climate. Clubbing isn\u2019t dead yet.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Rubell\u2019s is open every Friday and Saturday from 10pm to 5pm.<\/p>\n","protected":false},"excerpt":{"rendered":"The people running the venue want to bring &#8216;something exciting&#8217; to Liverpool&#8217;s nightlife sceneAntony Armstrong, owner of Rubell&#8217;s,&hellip;\n","protected":false},"author":2,"featured_media":287057,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8815],"tags":[748,8915,393,4884,179,2349,11159,16,15],"class_list":{"0":"post-287056","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-liverpool","8":"tag-britain","9":"tag-clubs","10":"tag-england","11":"tag-great-britain","12":"tag-liverpool","13":"tag-liverpool-city-centre","14":"tag-speke","15":"tag-uk","16":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114906456882365329","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/287056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=287056"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/287056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/287057"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=287056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=287056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=287056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}