Boots is one of the UK high street\u2019s great all-rounders. Sure, you can get beauty and cosmetic products at a Boots, but you can also grab medicines, electricals, homeware and even pretty decent meal deals.<\/p>\n
But soon Boots will hone in on just one of its many offerings, opening the brand\u2019s first-ever fragrance-first store. Called Boot Fragrance, it\u2019ll open in the City of London this autumn.<\/p>\n
Fussy about your perfume? This may be the shop for you. Boots Fragrance will apparently showcase more than 400 \u2018luxury and niche\u2019 scents, promising UK exclusive perfumes and over 20 brands that are new to Boots \u2013 including \u2018new emerging British founder-led brands and niche international labels\u2019.<\/p>\n
The new 2,150 square-foot space will also feature a team of \u2018fragrance specialists\u2019 who\u2019ll help you find your new smell, and within the shop will be \u2018trend-led discovery zones and immersive experiences\u2019.<\/p>\n
Chelsey Saunders, Boots\u2019 director of fragrance, said: \u2018Boots Fragrance boutique represents a bold step forward in how we bring fragrance to our customers. As the nation\u2019s favourite beauty retailer, we\u2019re proud to be creating a space that not only showcases the very best in luxury and niche perfumery, but also makes it more accessible, inviting and inspiring for all.\u2019<\/p>\n
This may be Boots\u2019 first ever perfume-first store, but it isn\u2019t the first time the company has experimented with new types of stores in London. Back in 2023 Boots opened a beauty-only store in Battersea Power Station<\/a>, offering 11,200 square feet of beauty and skincare. \u00a0<\/p>\n London\u2019s new Boots Fragrance doesn\u2019t yet have an official opening date, but we know it\u2019ll be at new shopping centre Broadgate Central. Watch this space for updates.<\/p>\n Time Out\u2019s ultimate guide to health and beauty in London, from facials, saunas and massages to beauty shops<\/a>.<\/strong><\/p>\n Get the latest and greatest from the Big Smoke \u2013 from news and reviews to events and trends. Just\u00a0follow our Time Out London WhatsApp channel<\/a>.<\/strong><\/p>\n