Google is injecting more generative AI into its online shopping experience in Search. An upcoming feature for AI Mode will generate images of outfits and decor ideas based on user descriptions, to help people find visually similar products. Also launching is a new tool that allows people to virtually try on clothes.<\/p>\n
The new AI Mode shopping feature will launch this fall in the US. It\u2019s designed to provide a visual aid that can better guide what kinds of products should be recommended, compared to just using search descriptions. If users search for \u201ca green flowy dress for a garden party,\u201d for example, AI Mode will generate images of fake dresses in a variety of different styles that allow users to find the closest match to the dress they were envisioning. Google will then show the users real listings for visually similar dresses in online stores.<\/p>\n
This seems like a better way to use AI as a shopping inspiration tool than browsing through AI images hosted on moodboard platforms like Pinterest<\/a>, which don\u2019t match users to a real-world equivalent that they can actually buy. The initial images that Google AI Mode will generate are still fake, however, which may cause some disappointment for users who can\u2019t find an exact match for the AI clothing and decor suggestions they\u2019ve fallen in love with.<\/p>\n