{"id":29546,"date":"2025-04-18T06:35:11","date_gmt":"2025-04-18T06:35:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/29546\/"},"modified":"2025-04-18T06:35:11","modified_gmt":"2025-04-18T06:35:11","slug":"why-legos-red-bull-kits-are-the-only-aged-18-f1-speed-champions-sets","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/29546\/","title":{"rendered":"Why Lego\u2019s Red Bull kits are the only aged 18+ F1 Speed Champions sets"},"content":{"rendered":"

Lego\u2019s offering of Formula 1 toys<\/a> is steadily growing and now includes kits to build every team on the F1 grid, albeit with last year\u2019s liveries. The series of Lego Speed Champions kits are predominantly marketed to kids, but two F1 cars carry an 18+ age rating.<\/p>\n

The kits in question are for last year\u2019s Red Bull<\/a>\u00a0RB20 and the Visa Cash App RB VCARB 01. Both sets carry almost the same number of pieces as the other eight cars on the grid, are about as tricky to assemble as the other cars on the grid and are shipped in almost identical packaging, save for the 18+ badge.<\/p>\n

The two kits are also priced the same as Lego\u2019s other models, so it\u2019s not the case that they are out of your kid\u2019s birthday present budget. Instead, the age rating is all to do with the Red Bull branding that\u2019s plastered across each car\u2019s livery.<\/p>\n

Energy drinks are age-restricted products in most markets around the world and often can\u2019t be sold to anyone under the age of 12. Europe has even stricter regulations that mean drinks like Red Bull and Monster, which sponsors McLaren<\/a>, can\u2019t be sold to anyone under the age of 18 in some countries.<\/p>\n

The ban impacts advertising rules around the world as well, which is effectively what Red Bull\u2019s F1 team is \u2013 an enormous, high-tech marketing campaign for the Austrian energy drink.<\/p>\n

\"Lego's <\/p>\n

Lego’s Red Bull kit is close to the original.<\/p>\n

Photo by: Lego<\/p>\n

A Lego spokesperson explained: \u201cWe have worked hard to ensure the Lego versions of the F1 cars are as authentic as possible. This includes the cars’ liveries. Where a sponsor isn\u2019t appropriate or allowed for children, we have not included their logo on our products and sets, or it is reflected in the recommended age marking of the sets.”<\/p>\n

Lego could have side skirted the rules by removing any trace of the Red Bull branding from the two cars, as it did with Ferrari<\/a>\u2019s Peroni logos on the SF-24 and the Estrella beer logos McLaren carries<\/a> on the on the MCL38.<\/p>\n

Without the iconic Red Bull emblem on the engine cover of the RB20 and VCARB 01, the two cars could be sold to 10-year-olds like the rest of Lego\u2019s Speed Champions series. But without those features, they wouldn\u2019t be Red Bull or RB cars, would they?<\/p>\n

Read Also:<\/p>\n

So the toymaker settled on giving the kits an 18+ rating, which had previously been reserved for Lego\u2019s more complex kits, such as its recreation of the Coliseum in Rome or its Technic kits to build more detailed F1 racers.<\/p>\n

In those instances, the 18+ badge is meant to reflect that kits like the Mercedes-AMG F1 W14<\/a>\u00a0and McLaren MP4\/4 is intended for serious Lego collectors, rather than people who might want to play with their toys. \u00a0<\/p>\n

In this article<\/p>\n

Owen Bellwood\n<\/p>\n

Formula 1\n<\/p>\n

Red Bull Racing\n<\/p>\n

Racing Bulls\n<\/p>\n

Be the first to know and subscribe for real-time news email updates on these topics<\/p>\n

Subscribe to news alerts<\/p>\n","protected":false},"excerpt":{"rendered":"Lego\u2019s offering of Formula 1 toys is steadily growing and now includes kits to build every team on…\n","protected":false},"author":2,"featured_media":29547,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4103],"tags":[4199,707,4200,1084,749,79,16,15],"class_list":{"0":"post-29546","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-f1","8":"tag-f1","9":"tag-formula-1","10":"tag-formula1","11":"tag-racing-bulls","12":"tag-red-bull-racing","13":"tag-sports","14":"tag-uk","15":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114357582122150463","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/29546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=29546"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/29546\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/29547"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=29546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=29546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=29546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}