{"id":295510,"date":"2025-07-27T09:17:22","date_gmt":"2025-07-27T09:17:22","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/295510\/"},"modified":"2025-07-27T09:17:22","modified_gmt":"2025-07-27T09:17:22","slug":"how-to-build-a-tour-de-france-team-from-scratch-tudor-pro-cyclings-ceo-on-reaching-the-biggest-race-in-the-world-within-three-years-and-creating-a-squad-thats-here-to-stay","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/295510\/","title":{"rendered":"How to build a Tour de France team from scratch: Tudor Pro Cycling\u2019s CEO on reaching the biggest race in the world within three years and creating a squad that\u2019s \u201chere to stay\u201d"},"content":{"rendered":"<p><strong>\u201cThat was a rollercoaster yesterday, eh?\u201d Raphael Meyer sits back in his chair, takes a sip of his espresso, and laughs. \u201cA real rollercoaster. But that\u2019s sport.\u201d<\/strong><\/p>\n<p>We\u2019re sitting in the rain soaked but rapidly drying courtyard of a hotel on the outskirts of Montpellier, where Tudor Pro Cycling are staying during the Tour de France\u2019s second and final rest day.<\/p>\n<p>The rollercoaster referred to by Meyer, the team\u2019s co-founder and CEO, was installed the previous day on the road to Carcassonne, where the Fabian Cancellara-owned Swiss squad \u2013 making its Tour debut this year \u2013 were exposed first-hand to the heady range of emotions on offer at cycling\u2019s biggest race.<\/p>\n<p>\u00a0<\/p>\n<p class=\"h4\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-road-cc-podcast\/id1572608899\" target=\"_blank\" rel=\"noopener\">Listen to the road.cc Podcast on Apple Podcasts<\/a><br \/><a href=\"https:\/\/open.spotify.com\/show\/4MBD37azRsgWRLchFli3qd?si=UJDjuZ0jTZWX3l5o7DNiJA&amp;dl_branch=1&amp;nd=1\" target=\"_blank\" rel=\"noopener\">Listen to the road.cc Podcast on Spotify<\/a><br \/><a href=\"https:\/\/www.amazon.co.uk\/item_name\/dp\/B08K62Z41V\" target=\"_blank\" rel=\"noopener\">Listen to the road.cc Podcast on Amazon Music<\/a><\/p>\n<p>It all started, like the best theme park attractions do, with a terrifying plunge. In the stage\u2019s opening kilometres, the team\u2019s star rider, Julian Alaphilippe, crashed hard, dislocating his shoulder. After popping it back in, the dogged French hero made his way back to the bunch, made the split, then made the breakaway of the day, where his Tudor teammate Michael Storer was busy attacking.<\/p>\n<p>At the finish, Alaphilippe launched, beating Wout van Aert to the line, where he <a href=\"https:\/\/road.cc\/content\/news\/alaphilippe-celebrates-tour-win-despite-finishing-third-315057\" target=\"_blank\" rel=\"noopener\">raised his arms in triumphant, redemptive celebration<\/a>.<\/p>\n<p>There was just one catch. Over a minute and a half earlier, UAE Team Emirates\u2019 Tim Wellens had reached the finish solo. Even more bizarrely, Victor Campenaerts had finished second, just eight seconds up the road from the double world champion\u2019s group.<\/p>\n<p><img decoding=\"async\" typeof=\"foaf:Image\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/zw-9800.jpg\" loading=\"lazy\" class=\"lazyload\" itemprop=\"image\" width=\"970\" height=\"647\" alt=\"Julian Alaphilippe sprints for third against Wout van Aert in Carcassonne, stage 15, 2025 Tour de France\" title=\"Julian Alaphilippe sprints for third against Wout van Aert in Carcassonne, stage 15, 2025 Tour de France\"\/>Julian Alaphilippe sprints for third against Wout van Aert in Carcassonne, stage 15, 2025 Tour de France (credit: Zac Williams\/SWpix.com)<\/p>\n<p>In the chaos that followed, a <a href=\"https:\/\/road.cc\/content\/news\/alaphilippe-celebrates-tour-win-despite-finishing-third-315057\" target=\"_blank\" rel=\"noopener\">broken radio was blamed<\/a>, Alaphilippe was whisked off to hospital, and then rushed back to appear on French television, where he insisted he\u2019d be fit to continue (he was).<\/p>\n<p>The next morning, at the team hotel in Montpellier, things are a lot calmer. There\u2019s a gentle buzz of conversation and power washers, as a small group of riders, led by the team\u2019s veteran former European champion Matteo Trentin, stand chatting, relaxed, as they prepare to head out on their rest day ride.<\/p>\n<p>Near the hotel\u2019s rear exit, where the bus and mechanics\u2019 truck are parked, and a small table, backed by a logo-adorned pop-up stand, is decorated with postcards of the riders, a small gaggle of invited guests mill around, chatting to staff and taking photos. Back in the courtyard, the team\u2019s sports directors sit around a long table, tapping away on their laptops.<\/p>\n<p><img decoding=\"async\" typeof=\"foaf:Image\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/img20250721105843.jpg\" loading=\"lazy\" class=\"lazyload\" itemprop=\"image\" width=\"970\" height=\"728\" alt=\"Tudor Pro Cycling rest day hotel, Montpellier, 2025 Tour de France\" title=\"Tudor Pro Cycling rest day hotel, Montpellier, 2025 Tour de France\"\/>Tudor Pro Cycling rest day hotel, Montpellier, 2025 Tour de France (credit: Ryan Mallon)<\/p>\n<p>Australian climber Storer, dressed in his team tracksuit, floats about, relaxed and smiling, before sitting under an awning. He\u2019s not joining his teammates, Meyer informs me. \u201cMichael likes to properly rest on a rest day. He never goes out for a ride.\u201d<\/p>\n<p>After the rest of the riders (minus Storer) have left, Alaphilippe \u2013 who wasn\u2019t scheduled to ride today after his crash \u2013 appears, in full team kit. He shouts something over to Meyer about checking his shoulder, says nothing to anyone else, grabs his bike, and goes.<\/p>\n<p>Meyer takes another sip of espresso from his Tudor-branded cup. \u201cIt\u2019s not the very best coffee. But it\u2019s better than what you\u2019d normally get in France.\u201d<\/p>\n<p>39-years-old, blonde, tall, and skinny, Tudor\u2019s Swiss CEO balances a generally laidback, confident aura with a determined enthusiasm. Throughout our interview, he alternates between sitting back in his chair, his thoughts punctuated by long pauses, with bursts of energy, leaning forward, raising his voice, grabbing my arm for emphasis.<\/p>\n<p><img decoding=\"async\" typeof=\"foaf:Image\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/raphael-meyer-and-fabian-cancellara-tudor-pro-cycling.jpg\" loading=\"lazy\" class=\"lazyload\" itemprop=\"image\" width=\"559\" height=\"745\" alt=\"Raphael Meyer and Fabian Cancellara, Tudor Pro Cycling\" title=\"Raphael Meyer and Fabian Cancellara, Tudor Pro Cycling\"\/>Raphael Meyer and Fabian Cancellara, Tudor Pro Cycling (credit: Tyler Haab)<\/p>\n<p>Reflecting on his team\u2019s debut Tour de France, which has seen Tudor play the role of spirited attackers, albeit \u2013 with the exception of top threes on stages from Alaphilippe and Storer, while Trentin chipped in with a fifth \u2013 without much in the way of outright success.<\/p>\n<p>\u201cI think we\u2019ve had a solid Tour so far,\u201d he says. \u201cOf course, we\u2019re missing the victory that we came here for. But coming here as a first time-participating team and wanting to win a stage straightaway is a big ambition, much bigger than it sounds.<\/p>\n<p>\u201cBut it\u2019s not only on the sports side that we performed that makes me happy, but also on the staff side. I think everyone still has a smile on their face. Everyone is happy supporting each other, so that\u2019s really nice.<\/p>\n<p>\u201cThat\u2019s part of the DNA of the team and the intention we&#8217;ve had from the beginning \u2013 to build a group of good people, and I mean genuinely good people.<\/p>\n<p>\u201cI\u2019m not from cycling. I don\u2019t know about this sport, but I try to learn every day. But if you know everything and your personality doesn\u2019t fit the group, then it\u2019s going to be difficult. And that\u2019s why I said, first of all, people need to be good people and then the rest they can learn. Of course, with limitations, you cannot learn everything, but some things you can learn.\u201d<\/p>\n<p>And Meyer has been doing an awful lot of learning in recent years.<\/p>\n<p>Building a team from scratch<\/p>\n<p>Meyer, unlike many of his peers, doesn\u2019t have a background in cycling. Instead, like any good Swiss stereotype, he originally went into banking, before eventually pursuing a Master\u2019s degree in sports marketing. He then ended up working for the Tour de Suisse, his country\u2019s national tour, bolstering his limited knowledge of the sport by religiously listening to the Cycling Podcast.<\/p>\n<p>It was while working at the Tour of Switzerland that he first came into contact with Fabian Cancellara, the double Olympic champion, four-time world time trial champion, three-time Tour of Flanders and Paris-Roubaix winner, and national hero.<\/p>\n<p>Cancellara, recently retired, was looking to give back to the sport. He enlisted Meyer to help him. They started running events, and even turned down an opportunity to take over the Tour de Suisse. Then, in late 2020, the Continental outfit Swiss Racing Academy looked set to fold. Spartacus, unwilling, as Meyer says, to see the \u201cdreams of 16 young athletes destroyed\u201d, wanted to step in.<\/p>\n<p>\u201cI was disarmed with all my rational arguments, so we started helping them,\u201d he says.<\/p>\n<p><img decoding=\"async\" typeof=\"foaf:Image\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/20250707tdf1001.jpg\" loading=\"lazy\" class=\"lazyload\" itemprop=\"image\" width=\"970\" height=\"647\" alt=\"Julian Alaphilippe and Tudor Pro Cycling, 2025 Tour de France\" title=\"Julian Alaphilippe and Tudor Pro Cycling, 2025 Tour de France\"\/>Julian Alaphilippe and Tudor Pro Cycling, 2025 Tour de France (credit: ASO\/Charly Lopez)<\/p>\n<p>After taking over the third-tier team, the next goal became apparent: to create a proper Swiss professional team. Watchmaker Tudor, part of the same company as Rolex, were recruited as lead sponsor, and the squad\u2019s ambitions rapidly accelerated.<\/p>\n<p>\u201cWe realised at a certain moment that not all Swiss riders would get the chance to become professional,\u201d Meyer notes. \u201cIf you\u2019re French and trying to get on a French team, you\u2019re pretty safe to make the cut.<\/p>\n<p>\u201cWhereas if you\u2019re Swiss, you have to pretty good. Mauro Schmid [now at Jayco-AlUla], Stefan Bissegger [Decathlon-AG2R] were in the team, before our time, and became professional. But we realised quite soon that we need to have a Swiss professional structure.<\/p>\n<p>\u201cSo we had this idea, and dream, and vision to have a professional team, without really knowing what a professional team means. What does it mean to have a UCI registered team?<\/p>\n<p>\u201cOf course, you need money and Fabian met people from Tudor, who were looking to get into cycling from quite some time, but couldn\u2019t find the right project. So, we had a conversation from them, and that\u2019s how it started.\u201d<\/p>\n<p><img decoding=\"async\" typeof=\"foaf:Image\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/20250718tdf1053.jpg\" loading=\"lazy\" class=\"lazyload\" itemprop=\"image\" width=\"970\" height=\"647\" alt=\"Alberto Dainese, stage 13, 2025 Tour de France (Charly)\" title=\"Alberto Dainese, stage 13, 2025 Tour de France (Charly)\"\/>Alberto Dainese, stage 13, 2025 Tour de France (Charly) (credit: ASO\/Charly Lopez)<\/p>\n<p>Tudor Pro Cycling soon established itself as one of the sport\u2019s most ambitious young squads, the watch brand\u2019s funds allowing Meyer and Cancellara to quickly establish a team that blended Swiss youth with international experience, a bit like the management duo themselves.<\/p>\n<p>In 2023, Tudor\u2019s first year as a second-tier ProTeam, they grabbed 11 victories, including Milano-Torino, courtesy of Arvid de Kleijn. De Kleijn then sprinted to the team\u2019s first WorldTour victory the following spring at Paris-Nice, while Maikel Zijlaard won the prologue at the Tour de Romandie.<\/p>\n<p>An invite soon followed to the Giro d\u2019Italia, where the Australian Storer finished tenth on GC, a result he repeated again this year, after winning the Tour of the Alps.<\/p>\n<p>Over the winter, Tudor bolstered their squad further with the arrival of big names such as two-time world champion Alaphilippe, Swiss classics contender Marc Hirschi, and experienced Austrian Marco Haller.<\/p>\n<p><img decoding=\"async\" typeof=\"foaf:Image\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/20250705tdf2026.jpg\" loading=\"lazy\" class=\"lazyload\" itemprop=\"image\" width=\"970\" height=\"647\" alt=\"Julian Alaphilippe and Tudor Pro Cycling, 2025 Tour de France\" title=\"Julian Alaphilippe and Tudor Pro Cycling, 2025 Tour de France\"\/>Julian Alaphilippe and Tudor Pro Cycling, 2025 Tour de France (credit: ASO\/Charly Lopez)<\/p>\n<p>Earlier this year, Tudor\u2019s presence at cycling\u2019s holy grail, the Tour de France was confirmed. But, despite reaching the sport\u2019s pinnacle just two and a half years into the team\u2019s existence, Meyer is reluctant to talk about goals and ambitions, beyond, he says, securing long-term stability for his team.<\/p>\n<p>\u201cWe had this challenge and opportunity at the same time with building from scratch, literally from scratch,\u201d he says, getting more animated.<\/p>\n<p>\u201cSo we said if we can build from scratch, we should build it based on, not a clear goal \u2013 because I always struggle with if people say we do this because we want to win the Tour de France.<\/p>\n<p>\u201cWhat do you do after winning the Tour de France? What do you do then? I don&#8217;t know. I\u2019m not saying they\u2019re wrong, but for us it was more about values. Our values are the foundation of everything we do.\u201d<\/p>\n<p>Swiss, Human, Performance<\/p>\n<p>These values, Meyer says, are encapsulated in the team\u2019s motto, \u2018Swiss, Human, Performance\u2019, which focuses on reliability, an understanding of how the squad\u2019s staff and riders personally tick, and a concerted investment into research and design.<\/p>\n<p>Part of that Swiss identity, Mayer notes, is about being reliable, to each other, to partners, to race organisers. But it\u2019s also about supporting Swiss cycling in general and creating training hubs in the country itself, like their new alpine base in Andermatt.<\/p>\n<p>\u201cWe wanted a destination as our mountain training home \u2013 Andermatt is near our HQ in Lucerne, it\u2019s surrounded by mountain passes. Of course, because of the weather, we\u2019ll always need to go to Teide or another warn destination in the winter. But in summer, it\u2019s good, it\u2019s safe.<\/p>\n<p>\u201cAnd we should capitalise on chances like this, because like other teams we\u2019re proud of our nationality. Fabian said we wanted Swiss number plates on our cars from day one, which complicates life. But it also gives advantages.<\/p>\n<p>\u201cWe want to create opportunities for Swiss youngsters, promote cycling in Switzerland, and address the challenges we have, like safety and traffic on the roads.\u201d<\/p>\n<p><img decoding=\"async\" typeof=\"foaf:Image\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/20250714tdf1003.jpg\" loading=\"lazy\" class=\"lazyload\" itemprop=\"image\" width=\"970\" height=\"647\" alt=\"Julian Alaphilippe, stage 10, 2025 Tour de France\" title=\"Julian Alaphilippe, stage 10, 2025 Tour de France\"\/>Julian Alaphilippe, stage 10, 2025 Tour de France (credit: ASO\/Charly Lopez)<\/p>\n<p>On the \u2018human\u2019 aspect of that motto, Meyer says the team attempts to balance the personalities of their riders and staff with the need to succeed on the road, and admits he\u2019s turned down mooted signings because of the potential for internal conflict.<\/p>\n<p>\u201cWe probably missed out on some riders, because we wouldn\u2019t sell them full freedom within the team,\u201d he says.<\/p>\n<p>\u201cOn the sports side, if we feel that the human being is not in his top shape emotionally or mentally, it doesn\u2019t make sense that he does five hours of training. Do two hours, and go for a walk afterwards. And I think that often in professional sports, and I\u2019m not even narrowing it down to cycling, we are not open to talk about our feelings or our emotions. But I feel this is something that ee want to.<\/p>\n<p>\u201cLook at this world. There are wars, economic crises, people worried they won\u2019t have jobs, people are afraid. But when people are standing on the side of the road at the bike race, everyone is laughing. Everyone has a smile and we are ultimately the ones allowing them to be happy.\u201d<\/p>\n<p><img decoding=\"async\" typeof=\"foaf:Image\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/20250709tdf1101.jpg\" loading=\"lazy\" class=\"lazyload\" itemprop=\"image\" width=\"970\" height=\"1455\" alt=\"Fabian Lienhard, stage 5, 2025 Tour de France (Charly)\" title=\"Fabian Lienhard, stage 5, 2025 Tour de France (Charly)\"\/>Fabian Lienhard, stage 5, 2025 Tour de France (Charly) (credit: ASO\/Charly Lopez)<\/p>\n<p>However, that doesn\u2019t mean Tudor don\u2019t want to be on the cutting edge when it comes to performance, either.<\/p>\n<p>\u201cWe knew that ultimately R&amp;D innovation is key to our sport. That\u2019s why from the start we invested a lot in this, and why we keep investing a lot. We have five engineers working with us and we want to grow this team. Because we believe that with every euro we invest, we can make 30 guys better.<\/p>\n<p>\u201cIf I pay a rider \u20ac1,000 more, he won\u2019t even feel it, depending on which rider it is. But if I invest \u20ac1,000 to have a slush machine in the bus, for example, eight riders can get slush and cool down in the morning before the race, then eight benefit.\u201d<\/p>\n<p>\u201cWe had to buy roof racks, we had buy cool boxes, we had to buy everything\u201d<\/p>\n<p>The core values the team adheres to means Meyer is not drawn when it comes to vocalising goals and time frames to achieve them. For instance, Tudor\u2019s 2025 debut was not a burning ambition, he insists.<\/p>\n<p>\u201cThe value of a company is people,\u201d he continues. \u201cThat\u2019s why we have an indefinite timeframe ahead of us. We\u2019re too often thinking in short-term one or two-year contracts.<\/p>\n<p>\u201cAnd of course, we have agents and partners and yearly budgets, of course, but I\u2019m planning this team as if it were indefinite. We\u2019re creating something for the long term. I want this team to exist in 40 years\u2019 time. That must be the goal.\u201d<\/p>\n<p><img decoding=\"async\" typeof=\"foaf:Image\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/img20250721123210.jpg\" loading=\"lazy\" class=\"lazyload\" itemprop=\"image\" width=\"970\" height=\"728\" alt=\"Tudor Pro Cycling rest day hotel, Montpellier, 2025 Tour de France\" title=\"Tudor Pro Cycling rest day hotel, Montpellier, 2025 Tour de France\"\/>Tudor Pro Cycling rest day hotel, Montpellier, 2025 Tour de France (credit: Ryan Mallon)<\/p>\n<p>Nevertheless, two-and-a-half years is an extremely short time frame to build a squad capable of competing at the Tour de France. What challenges has Meyer and his team faced during this whirlwind period?<\/p>\n<p>\u201cWe have trucks, we have cars, we have buses, we needed to buy these things,\u201d he points out.<\/p>\n<p>\u201cAnd that was that was difficult, because there are teams that have been running for ten, 15, 20 years, they have service courses full of material and it\u2019s just there. For us, it was not there. We had to buy roof racks, we had buy cool boxes, we had to buy every single item. And now we are here where we can compete in two, three grand tours a year.<\/p>\n<p>\u201cBut people think it\u2019s like this,\u201d he says, clicking his fingers. \u201cBut it\u2019s not. And we\u2019re still building it, but it\u2019s challenging. You want a bus, but the bus is more expensive than I thought, but I need a bus, so you need to make the budget work. And all these little things have made the last two-and-a-half years a huge ride.<\/p>\n<p>\u201cWe\u2019re probably one year in advance. Of course, you always have this idea, and the original plan was quite ambitious. But the way we\u2019re doing it, with the values we have, the riders we have, with Fabian being a legend of our sport.<\/p>\n<p>\u201cEverything needs time. If the puzzle isn\u2019t coming together now, that doesn\u2019t mean it won\u2019t come together in a year or two years\u2019 time.<\/p>\n<p>\u201cAnd what do organisers want? They want big names, of course, but they also want good racing. And we\u2019re always trying to make the race. We\u2019ve seen this in the Tour, we\u2019re always making it in the moves, we\u2019re always there.\u201d<\/p>\n<p><img decoding=\"async\" typeof=\"foaf:Image\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/20250714tdf2049.jpg\" loading=\"lazy\" class=\"lazyload\" itemprop=\"image\" width=\"970\" height=\"647\" alt=\"Julian Alaphilippe, stage 10, 2025 Tour de France\" title=\"Julian Alaphilippe, stage 10, 2025 Tour de France\"\/>Julian Alaphilippe, stage 10, 2025 Tour de France (credit: ASO\/Billy Ceusters)<\/p>\n<p>Those big names, of course, include Alaphilippe, who joined during the winter after a decade with Soudal Quick-Step, while Hirschi made the leap from UAE Team Emirates.<\/p>\n<p>\u201cNo-one hides that they bring massive experience,\u201d Meyer says of his new ambitious signings. \u201cBut first, before they are massively experienced, solid riders, they are also pretty classy humans, all of them. And that\u2019s the base. They fit the group.<\/p>\n<p>\u201cMy first ever conversation last year with Julian was 45 minutes long. 42 of those minutes were about family and kids. Three minutes were about sports.<\/p>\n<p>\u201cI said, \u2018don\u2019t worry Julian, you know Ricardo [Scheidecker, Head of Sport] from Quick-Step, you know our head coach. You\u2019re going to be fine, you\u2019re going to have your programme and preparation, that\u2019s not a problem\u2019.<\/p>\n<p>\u201cAnd the conversation was genuinely about family, what makes you happy. We\u2019re in a special world, we\u2019re travelling a lot, we\u2019re away from home and our families, we\u2019re missing some parts of our kids growing up, to be part of the team and make the team better. That\u2019s why the humans need to be the right ones.<\/p>\n<p>\u201cAnd of course on the road, the experience of Matteo, LouLou, and Marc, it\u2019s super valuable. And that\u2019s help us to be recognised as a team. In the first year, people said, \u2018but you\u2019re a ProTeam\u2019. But I haven\u2019t heard that in a year.<\/p>\n<p>\u201cPeople don\u2019t see us as a ProTeam, it\u2019s just a logo on the jersey. We have the ambition to be a WorldTour team, and we function as one. Ask the riders \u2013 they don\u2019t think they\u2019re in a minor team.\u201d<\/p>\n<p><img decoding=\"async\" typeof=\"foaf:Image\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/zw101311.jpg\" loading=\"lazy\" class=\"lazyload\" itemprop=\"image\" width=\"970\" height=\"647\" alt=\"Marc Hirschi, stage five, 2025 Tour de France\" title=\"Marc Hirschi, stage five, 2025 Tour de France\"\/>Marc Hirschi, stage five, 2025 Tour de France (credit: Zac Williams\/SWpix.com)<\/p>\n<p>He continues: \u201cIt\u2019s about the DNA and vision of the team. Right now, we\u2019re in the position of the underdog. So we need to do things differently and properly, first to catch up with the big teams, and then ultimately be better than them.\u201d<\/p>\n<p>\u201cSome of the riders here get what they missed in other teams. Because we\u2019re built on a nice balance of inexperience \u2013 me \u2013 and experience from other teams, and values. And Fabian!<\/p>\n<p>\u201cAnd it\u2019s this mix that allows us to try to create an environment where we\u2019re a new team, we\u2019re still a start-up, we\u2019re still close to each other. But we also know there\u2019s no compromise in training, no compromise in nutrition, no compromise in altitude camps. You could be the funniest bloke in the world, but if you don\u2019t do altitude camps\u2026\u201d<\/p>\n<p>\u201cHere to stay\u201d<\/p>\n<p>But Meyer recognises the need to balance that racing \u201cDNA\u201d with acquiring enough UCI points to rise up the ranks and gain automatic invites to the sport\u2019s biggest races, which can be achieved by finishing in the top three of the ProTeam rankings.<\/p>\n<p>The next goal, though Meyer is again reluctant to put a time frame on it, is ultimate promotion to the WorldTour.<\/p>\n<p>But for now, the prospect of a guaranteed racing calendar, Meyer points out, provides stability, for both the squad\u2019s budget \u2013 which was stretched due to the pressures of chasing UCI points around Europe and beyond \u2013 and their riders\u2019 racing programmes.<\/p>\n<p><img decoding=\"async\" typeof=\"foaf:Image\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/20250705tdf1033.jpg\" loading=\"lazy\" class=\"lazyload\" itemprop=\"image\" width=\"970\" height=\"647\" alt=\"Julian Alaphilippe and Tudor Pro Cycling, stage one, 2025 Tour de France\" title=\"Julian Alaphilippe and Tudor Pro Cycling, stage one, 2025 Tour de France\"\/>Julian Alaphilippe and Tudor Pro Cycling, stage one, 2025 Tour de France (credit: ASO\/Charly Lopez)<\/p>\n<p>\u201cOur sports management was under a lot of pressure to put the right guys in three different programmes, because we didn\u2019t know which one will be confirmed,\u201d he notes.<\/p>\n<p>\u201cWe only found out in March that we were going to be doing the Tour, which put a lot of stress on both the staff and the riders. So, the guaranteed calendar will not only provide us access to the big races, but it also gives us the safety to plan the season.\u201d<\/p>\n<p>And what does reaching the Tour de France, and so quickly, mean for Meyer and his team?<\/p>\n<p>\u201cI\u2019d never been to the Tour before,\u201d he says. \u201cI was once with Fabian in Paris on the Champs-\u00c9lys\u00e9es watching the riders pass. But this is my first time \u2013 and now I know why everyone says the Tour de France is the biggest sports event in the world.<\/p>\n<p>\u201cAnd of course, we wanted to get the Tour. But if it wasn\u2019t this year, it would have been next year. If it had been last year, then it would have been last year. It\u2019s not the date that makes it.<\/p>\n<p>\u201cWe know we are in the highest level of this sport, the best riders are here. That\u2019s why winning a stage is a massive goal \u2013 already being here, people say, is massive. That was always the goal.\u201d<\/p>\n<p><img decoding=\"async\" typeof=\"foaf:Image\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/img20250721123824.jpg\" loading=\"lazy\" class=\"lazyload\" itemprop=\"image\" width=\"970\" height=\"728\" alt=\"Tudor Pro Cycling rest day hotel, Montpellier, 2025 Tour de France\" title=\"Tudor Pro Cycling rest day hotel, Montpellier, 2025 Tour de France\"\/>Tudor Pro Cycling rest day hotel, Montpellier, 2025 Tour de France (credit: Ryan Mallon)<\/p>\n<p>But racing at the sport\u2019s highest level naturally brings its own challenges, especially for a relatively new team on the block. Not that Meyer was overly worried.<\/p>\n<p>\u201cPractically, due to the timing, there were things to change, to buy, to organise. But these are small things you can do within a day. We\u2019re here to work, eh? This is our day job. Riders are prepared by the coaching group \u2013 but the Tour is not that different to the Giro, or any other race.<\/p>\n<p>\u201cIt\u2019s a bit bigger, it\u2019s more logistics, but we have good people. Like Matteo Tosatto, our head sports director, he\u2019s done so many grand tours as a rider and sports director. And that\u2019s always been part of our strategy from the beginning, to bring people in with this experience, so we\u2019re not struggling in the days before the Tour de France, not knowing what to do.\u201d<\/p>\n<p>Perhaps surprisingly, the aspect of Tour planning Meyer deemed the most important practically was, in fact, ice.<\/p>\n<p>Forced to choose between expensive supermarket ice or the kind that was previously used to keep fish cold during deliveries, Tudor purchased their own freezer van, which Meyer says helps ease the work of the team\u2019s soigneurs when it comes to keep the team cool in the baking heat of France in July, while also storing the riders\u2019 food.<\/p>\n<p><img decoding=\"async\" typeof=\"foaf:Image\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/zw-9574.jpg\" loading=\"lazy\" class=\"lazyload\" itemprop=\"image\" width=\"970\" height=\"647\" alt=\"Julian Alaphilippe, stage 15, 2025 Tour de France\" title=\"Julian Alaphilippe, stage 15, 2025 Tour de France\"\/>Julian Alaphilippe, stage 15, 2025 Tour de France (credit: Zac Williams\/SWpix.com)<\/p>\n<p>Nevertheless, despite the team\u2019s exhaustive pre-Tour planning, he admits that mistakes have still been made over the course of the last three weeks in France.<\/p>\n<p>\u201cIf I have a day where I make fewer mistakes than good things, that\u2019s good,\u201d the 39-year-old says. \u201cBut we can\u2019t afford to do the same mistake twice.<\/p>\n<p>\u201cFor instance, on the Tourmalet, we had nobody at the top with rain jackets. It was a mistake, we didn\u2019t plan it, no-one thought about it. We had performance meetings before the Tour, during the Tour, the night before the stage, and no-one thought about it. And we were the only team up there without jackets and Michael [Storer] and LouLou were freezing going downhill.<\/p>\n<p>\u201cIt\u2019s a mistake. If someone says they\u2019ve never made a mistake in their life, I\u2019d like to get to know that person. It\u2019s also human that we make mistakes, we can\u2019t do everything right all the time. And if you just try to avoid doing something wrong, you don\u2019t do it right.\u201d<\/p>\n<p>So, with his team just three-years-old and a Tour de France already under their belt, what does Meyer see as the next step for Tudor Pro Cycling? He leans forward in his chair once again.<\/p>\n<p>\u201cI\u2019m not romantic in this, I know we need funding, we need money, we need sponsors, we need people<\/p>\n<p>\u201cAnd how can I get this money? I can get it from sponsors. That\u2019s a big topic the team is thinking about every day, every week \u2013 how can we make this more stable? How can we create new revenue sources?<\/p>\n<p>\u201cThen, I think future is bright for us and we are here to stay \u2013 whatever it means to be here to stay.\u201d<\/p>\n<p><strong>The\u00a0road.cc\u00a0Podcast is available on\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-road-cc-podcast\/id1572608899?at=11lDJ&amp;ct=1531141X2b929d05d6add3b2e2babc033d650f51\" target=\"_blank\" rel=\"noopener\">Apple Podcasts<\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/show\/4MBD37azRsgWRLchFli3qd?si=UJDjuZ0jTZWX3l5o7DNiJA&amp;dl_branch=1&amp;nd=1\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>, and\u00a0<a href=\"https:\/\/www.amazon.co.uk\/item_name\/dp\/B08K62Z41V\" target=\"_blank\" rel=\"noopener\">Amazon Music<\/a>, and if you have an Alexa you can just tell it to play the\u00a0road.cc\u00a0Podcast. It\u2019s also embedded further up the page, so you can just press play.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"\u201cThat was a rollercoaster yesterday, eh?\u201d Raphael Meyer sits back in his chair, takes a sip of his&hellip;\n","protected":false},"author":2,"featured_media":295511,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5309],"tags":[2000,299,36],"class_list":{"0":"post-295510","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-france","8":"tag-eu","9":"tag-europe","10":"tag-france"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114924450468799842","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/295510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=295510"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/295510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/295511"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=295510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=295510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=295510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}