{"id":298003,"date":"2025-07-28T08:21:18","date_gmt":"2025-07-28T08:21:18","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/298003\/"},"modified":"2025-07-28T08:21:18","modified_gmt":"2025-07-28T08:21:18","slug":"the-u-k-s-many-filming-locations-make-it-an-ideal-destination-for-set-jetting","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/298003\/","title":{"rendered":"The U.K.&#8217;s Many Filming Locations Make It an Ideal Destination for &#8216;Set-Jetting&#8217;"},"content":{"rendered":"<p>There are countless reasons U.S. travelers visit the United Kingdom,<br \/>\nbut in recent years, seeing the places where iconic characters such as James<br \/>\nBond, Harry Potter or the Bridgertons have spent time is just as aspirational<br \/>\nas walking in the footsteps of The Beatles, the Bard and the Royals,<br \/>\ncatapulting \u201cset-jetting\u201d to the top of many travelers\u2019 must-do lists.<\/p>\n<p>Responding to screen tourism research that shows 88% of visitors<br \/>\nfrom the U.S. are interested in visiting film and TV locations during a trip to<br \/>\nthe U.K., <a href=\"https:\/\/www.visitbritain.org\/\" ek-link=\"true\" title=\"VisitBritain\" target=\"_blank\" rel=\"noopener\">VisitBritain<\/a> has launched a new global screen tourism campaign called \u201c<a href=\"https:\/\/www.visitbritain.org\/starring-great-britain\" ek-link=\"true\" title=\"Starring Great Britain\" target=\"_blank\" rel=\"noopener\">Starring Great Britain<\/a>,\u201d<br \/>\nto inspire travelers to visit on-screen destinations across England, Scotland,<br \/>\nNorthern Ireland and Wales.<\/p>\n<p>&#8220;As screen tourism grows in popularity among U.S. travelers,<br \/>\nwe are excited to launch our Starring Great Britain campaign to highlight the<br \/>\nreal-life locations behind these iconic stories and inspire U.S. travelers to<br \/>\nvisit Britain now,\u201d said Paul Gauger, executive vice president for the Americas,<br \/>\nAustralia and New Zealand<br \/>\nat VisitBritain. \u201cIn working closely with our valued<br \/>\ntravel trade partners, we aim to showcase film and TV-inspired itineraries that<br \/>\ninvite Americans to explore Britain\u2019s diverse landscapes and uncover the magic<br \/>\nbehind their favorite on-screen moments.&#8221;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/Bamburgh-Castle-in-Northumberland-was-the-filming-.jpg\" class=\"img-fluid\" alt=\"Bamburgh Castle in Northumberland was the filming location for the opening scenes of \u201cIndiana Jones and the Dial of Destiny.\u201d\" title=\"Bamburgh Castle in Northumberland was the filming location for the opening scenes of \u201cIndiana Jones and the Dial of Destiny.\u201d\"\/>Bamburgh Castle in Northumberland was the filming location for the opening scenes of \u201cIndiana Jones and the Dial of Destiny.\u201d<br \/>Credit: 2025 VisitBritain\/Chris Ceasar<\/p>\n<p>The<br \/>\ncampaign<br \/>\nkicked off during VisitBritain\u2019s <a href=\"https:\/\/www.visitbritain.org\/showcase-britain-2025\" ek-link=\"true\" title=\"Showcase Britain 2025\" target=\"_blank\" rel=\"noopener\">Showcase Britain 2025<\/a><br \/>\ntrade event, with the debut of a blockbuster-inspired short film directed by<br \/>\nAcademy Award-winning British director Tom Hooper.<br \/>\nThe film featured iconic scenes from \u201cMission: Impossible \u2013 Fallout,\u201d filmed at<br \/>\nSt. Paul\u2019s Cathedral in London; \u201cBridgerton,\u201d filmed at West Wycombe Park in Buckinghamshire; \u201cJurassic World: Fallen Kingdom,\u201d<br \/>\nfilmed at Cragside in Northumberland; \u201cHouse of<br \/>\nthe Dragon,\u201d filmed in Anglesey in North Wales; \u201cSuccession,\u201d<br \/>\nfilmed at Eastnor Castle in Herefordshire and many<br \/>\nothers, all interwoven with scenes depicting modern travelers at the same<br \/>\nlocations.<\/p>\n<p>Growing<br \/>\nInterest \u2014 And Opportunity<\/p>\n<p>While visiting the U.K. in search of film locations has already been<br \/>\npopular for many years, the fact that some of the most popular current television<br \/>\nseries and film franchises have shot scenes in Great Britain could be a new<br \/>\nmotivator for repeat travelers, as well as inspiration for new visitors<\/p>\n<p>RELATED: <a href=\"https:\/\/www.travelagewest.com\/Travel\/Europe\/Travel-to-These-Top-Bridgerton-Filming-Locations\" ek-link=\"true\" title=\"Travel to These Top &#039;Bridgerton&#039; Filming Locations\" target=\"_blank\" rel=\"noopener\">Travel to These Top &#8216;Bridgerton&#8217; Filming Locations<\/a><\/p>\n<p>\u201cSet-jetting<br \/>\nis nothing new,\u201d said Patricia Yates, CEO of VisitBritain\/VisitEngland. \u201cBut people<br \/>\nwho are really interested in Harry Potter don&#8217;t just want to do [Warner Bros.<br \/>\nStudio Tour London \u2013 The Making of Harry Potter] <a>\u2014<\/a> which is a<br \/>\nbrilliant tour. They also want to go to Alnwick Castle [in Northumberland] and<br \/>\nhave a broomstick lesson, and they want to see the Glenfinnan Viaduct [known as<br \/>\n\u201cthe Harry Potter bridge\u201d] in Scotland. So, the great thing about location<br \/>\nfilming is that it&#8217;s all across the country.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/Harry-Potter-fans-want-to-see-the-Glenfinnan-Viadu.jpg\" class=\"img-fluid\" alt=\"Harry Potter fans want to see the Glenfinnan Viaduct in Scotland.\" title=\"Harry Potter fans want to see the Glenfinnan Viaduct in Scotland.\"\/>Harry Potter fans want to see the Glenfinnan Viaduct in Scotland.<br \/>Credit: 2025 Visit Scotland\/Paul Tomkin<\/p>\n<p>Because of<br \/>\nthat, travel advisors have the opportunity to create curated itineraries that<br \/>\ninclude multiple U.K. destinations, whether clients are chasing one favorite<br \/>\nfranchise or want to explore filming locations for several productions in one city<br \/>\nor region (such as visiting Bath for \u201cBridgerton\u201d and \u201cPoldark\u201d or Northern<br \/>\nIreland for \u201cGame of Thrones\u201d and \u201cDerry Girls\u201d).<\/p>\n<p>RELATED: <a href=\"https:\/\/www.travelagewest.com\/Travel\/Europe\/wonka-filming-locations\" ek-link=\"true\" title=\"Visit&#010;These \u2018Wonka\u2019 Filming Locations in Britain\" target=\"_blank\" rel=\"noopener\">Visit<br \/>\nThese \u2018Wonka\u2019 Filming Locations in Britain<\/a><\/p>\n<p>\u201cIt\u2019s an alignment of the stars that really drives this campaign \u2014 and I don\u2019t mean the Hollywood stars,\u201d<br \/>\nexplained Nick de Bois, chairman of VisitBritain. \u201cThere\u2019s<br \/>\na remarkable statistic that nine out of 10 people would love to visit a film<br \/>\nlocation that they identify with. And then you\u2019ve got this other statistic<br \/>\nthat, in 2023, we had more films produced here than in Hollywood, so it\u2019s an<br \/>\nopportunity to move people to \u2018put themselves in the picture.\u2019\u201d<\/p>\n<p>And how does VisitBritain know that film locations drive interest<br \/>\nin visiting the U.K.? De Bois points to one specific statistic.<\/p>\n<p>\u201cWhen Castle Howard [near York] was shown in \u2018Bridgerton,\u2019 visits<br \/>\nto the castle\u2019s website went up,\u201d he said. \u201cAnd they didn\u2019t just go up by 10%<br \/>\nor 20%; [there was a] 3,800% increase on visits to the site \u2014 and we know we are going to convert some of<br \/>\nthose.\u201d<\/p>\n<p>Advisors can access VisitBritain\u2019s <a href=\"https:\/\/www.visitbritain.org\/travel-trade\" ek-link=\"true\" title=\"trade website\" target=\"_blank\" rel=\"noopener\">trade website<\/a> for<br \/>\nsample itineraries and bookable products inspired by<br \/>\nfilm and TV locations across Great Britain.<\/p>\n","protected":false},"excerpt":{"rendered":"There are countless reasons U.S. travelers visit the United Kingdom, but in recent years, seeing the places where&hellip;\n","protected":false},"author":2,"featured_media":298004,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5018,3,4],"tags":[106919,748,393,299,126,4884,24565,24566,17670,1144,712,182,65048,16,15,16769,110410,61120,1764],"class_list":{"0":"post-298003","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-britain","8":"category-uk","9":"category-united-kingdom","10":"tag-arts-u0026-entertainment","11":"tag-britain","12":"tag-england","13":"tag-europe","14":"tag-features","15":"tag-great-britain","16":"tag-home-top-carousel","17":"tag-landing-top-carousel","18":"tag-northern-europe","19":"tag-northern-ireland","20":"tag-scotland","21":"tag-social-media","22":"tag-storyports","23":"tag-uk","24":"tag-united-kingdom","25":"tag-visit-scotland","26":"tag-visit-wales","27":"tag-visitbritain","28":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114929892418738902","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/298003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=298003"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/298003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/298004"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=298003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=298003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=298003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}