Finally, the deal\u2019s been struck. After months of speculation, president Donald Trump and European Commission President Ursula von der Leyen have agreed EU goods will incur a 15% tariff in the US.<\/p>\n
The news is both positive and negative for Europeans. Good, because President Trump had been threatening a tariff double the size \u2013 at 30% – which would have been \u201cdevastating\u201d for producers<\/a> that rely heavily on American sales, such as those making cheese, wine and olive oil. <\/p>\n And bad, because 15% is higher than the 10% tariff Trump had in place from 2 April 2025. The tariff is also significantly greater than the average tariff on EU goods in place prior to President Trump\u2019s reelection, which was around 1.2%.<\/p>\n For Europe\u2019s food and agriculture sectors, the deal brings short-term certainty at last. Since President Trump first announced his intentions, manufacturers have been rushing to beat tariff rises by getting their non-perishable goods onto US soil<\/a> as quickly as possible. <\/p>\n Now that the deal\u2019s done, food producers can better prepare for the future. As agri-food trade body CELCAA stresses, the news also puts any threat of further escalation to bed \u2013 a threat that\u2019s been \u201changing over operators for months\u201d. <\/p>\n But that doesn\u2019t change that European agri-food products will now less competitive on the US market. The agreement potentially hinders opportunity for growth on this lucrative market, explains CELCAA. <\/p>\n Exactly which food and drink products will be less competitive in America is not yet known. The presidents have not made clear which tariff rate will apply to European wine and spirit producers selling into the US. <\/p>\n The deal is also not set in stone. It\u2019s been suggested the agreement was merely political<\/a>, and at this stage, could risk being interpreted in different ways. But if it sticks for long enough, a sense of normalcy may well return to the market<\/a>.<\/p>\n That\u2019s what trade body CELCCA is predicting: \u201cWe expect that the weeks and months to come will see a re-equilibrium of trade activity between the EU and US.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Finally, the deal\u2019s been struck. After months of speculation, president Donald Trump and European Commission President Ursula von…\n","protected":false},"author":2,"featured_media":298331,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5174],"tags":[110528,110529,10836,110530,62058,38027,110531,2000,299,5187,110532,1214,3240,5212,46978,110533,475,110534,110535,18735,6096,1217,110536,29341,110537,25541,2613,1201,1219,110538,110539,49,110540,36353],"class_list":{"0":"post-298330","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu","8":"tag-3d-render-elements","9":"tag-american-trade-war","10":"tag-cargo","11":"tag-domestic-producer","12":"tag-duties","13":"tag-duty","14":"tag-embargo","15":"tag-eu","16":"tag-europe","17":"tag-european","18":"tag-excise","19":"tag-exports","20":"tag-financial","21":"tag-government-policy","22":"tag-idea","23":"tag-imported-steel","24":"tag-imports","25":"tag-impose","26":"tag-impose-tariffs","27":"tag-levy","28":"tag-national","29":"tag-protectionism","30":"tag-protectionist","31":"tag-rate","32":"tag-steel-companies","33":"tag-steel-industry","34":"tag-tariff-war","35":"tag-trade","36":"tag-trade-war","37":"tag-trading-war","38":"tag-unfair-trade","39":"tag-united-states","40":"tag-united-states-flag","41":"tag-us-imports"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114930592267024480","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/298330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=298330"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/298330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/298331"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=298330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=298330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=298330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}