{"id":298618,"date":"2025-07-28T13:54:12","date_gmt":"2025-07-28T13:54:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/298618\/"},"modified":"2025-07-28T13:54:12","modified_gmt":"2025-07-28T13:54:12","slug":"sephora-axes-first-in-queue-goodie-bag-rule-for-arndale-opening-as-new-system-comes-in","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/298618\/","title":{"rendered":"Sephora axes ‘first in queue’ goodie bag rule for Arndale opening as new system comes in"},"content":{"rendered":"

EXCLUSIVE: Shoppers will need to do something else to get a goodie bag at Sephora’s Arndale opening – making it more fair for everybodyRachel Pugh<\/strong><\/a> Fashion, beauty, shopping and affiliates editor <\/p>\n

14:35, 28 Jul 2025Updated 14:48, 28 Jul 2025<\/p>\n

\"SephoraSephora axes ‘first in queue’ goodie bag rule for Arndale opening as new system comes in(Image: MEN)<\/p>\n

Sephora’s second Manchester store will officially open its doors in the Arndale shopping centre this week. Since launching in the UK in 2023, Sephora\u2019s store openings across the country have become iconic moments, with Manchester’s Trafford<\/a> Centre launch proving one of the most popular to date.<\/p>\n

Beauty fans queued overnight to gain first access to the beauty haven, and to be among the first to receive one of the coveted goodie bags as part of a ‘first in line’ model. Queues snaked through the Trafford Centre, and proved so long, they at one point reached the car park – a sight rarely seen for other store launches.<\/p>\n

Huge queues are expected again this Friday when Sephora opens its doors, with hundreds more shoppers undoubtedly keen to get one of the beauty gian’ts goodie bags.<\/p>\n

But this time, Sephora is evolving its approach, and shoppers will see a new (and less stressful) to obtain prizes that won’t require a camping chair and a night’s worth of snacks.<\/p>\n

For the Manchester Arndale opening, the traditional \u201cfirst in line\u201d model is being replaced with a new Sephora \u201cBeauty Bonus Card\u201d mechanic, which will give more shoppers the chance to win – no queueing through the night required.<\/p>\n

From Friday, August 1 to Sunday, August 3, every customer who makes a purchase will receive a Beauty Bonus Card. This will give shoppers the opportunity to win one of eight incredible prizes on the spot, including:<\/p>\n