Leeds United are pleased to announce a new official partnership with Parimatch, who will become the club\u2019s official sleeve partner for the men\u2019s first team. <\/p>\n
Parimatch is a global entertainment company with over 30 years of experience in sports betting and gaming. The brand has been seen in the Premier League previously and is a trusted worldwide presence.<\/p>\n
Having recently announced our home and away kits for the 2025\/26 campaign, Parimatch are excited to add their brand to the club\u2019s shirt for the upcoming Premier League season, which will be seen on the left playing sleeve.<\/p>\n
As well as on the club\u2019s first team shirt, Parimatch branding will feature prominently at both Elland Road and Thorp Arch, in addition to the perimeter LED system and club\u2019s media backdrop. <\/p>\n
Leeds United and Parimatch will drive brand activity by the creation of innovative partnership activations and digital campaigns which will be promoted through the club and Parimatch\u2019s channels. <\/p>\n
Sergey Portnov, CEO of Parimatch spoke about showing commitment to club\u2019s who are looking to shape the future of football.<\/p>\n
He said: \u201cThis is more than a partnership – it\u2019s a powerful alliance between two brands with the same goal: to win. We believe in strong leadership, and we see that in Leeds United – a club with a proud history, loyal fans, and big dreams for the Premier League 25\/26. We don\u2019t wait for change. We lead it. This partnership shows our commitment to working with clubs that shape the future of football.\u201d<\/p>\n
Morrie Eisenberg, Chief Business Officer at Leeds United, added: \u201cWe\u2019re really pleased to bring Parimatch onboard with the club as our new sleeve partner. They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game. We will work closely with the Parimatch team to continue our commitment of delivering innovative campaigns and activations where possible.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Leeds United are pleased to announce a new official partnership with Parimatch, who will become the club\u2019s official…\n","protected":false},"author":2,"featured_media":300837,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8814],"tags":[748,393,4884,1860,16,15],"class_list":{"0":"post-300836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leeds","8":"tag-britain","9":"tag-england","10":"tag-great-britain","11":"tag-leeds","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114935818398342581","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/300836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=300836"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/300836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/300837"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=300836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=300836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=300836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}