{"id":300909,"date":"2025-07-29T10:05:16","date_gmt":"2025-07-29T10:05:16","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/300909\/"},"modified":"2025-07-29T10:05:16","modified_gmt":"2025-07-29T10:05:16","slug":"buying-gluten-free-costs-me-hundreds-of-pounds-its-not-my-fault","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/300909\/","title":{"rendered":"Buying gluten free costs me hundreds of pounds &#8211; it&#8217;s not my fault"},"content":{"rendered":"<p>\t\t<img fetchpriority=\"high\" width=\"646\" height=\"431\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/GettyImages-1300363465.jpg\" class=\"article-image wp-image-23773735\" alt=\"A sales assistant's hand putting a 'Gluten Free' sign in a loaf of bread, with other loaves in the background.\" decoding=\"sync\"\/><br \/>\n\t\tEven if pre-paid cards come to England, they aren\u2019t going to make much of a dent of what gluten-free people have to fork out each month, says Alice (Picture: Getty Images)<\/p>\n<p>I remember the day my mother finally found me a <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/galleries\/11-surprising-foods-you-didnt-realise-were-gluten-free-21478701\/\" target=\"_blank\" rel=\"noopener\">gluten-free<\/a> loaf of bread that was actually enjoyable to eat.\u00a0<\/p>\n<p>I practically cried happy tears, until she told me it cost her \u00a39.<\/p>\n<p>It was from a specialist gluten-free bakery, and sadly that eye-watering total meant it wouldn\u2019t be something I could ever justify buying.<\/p>\n<p>Instead, I settle for a \u00a33.50 loaf of Warburtons gluten-free in my<a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2022\/09\/04\/ive-cut-my-family-of-fours-food-bill-by-400-a-month-heres-how-17287497\/\" target=\"_blank\" rel=\"noopener\"> weekly shop<\/a>, which is still a whole \u00a32.20 more expensive than its gluten equivalent.<\/p>\n<p>The price feels like a punishment for having to eat gluten-free, even though it\u2019s a medical necessity for me \u2013 I\u2019m<a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2025\/03\/14\/embarrassed-allergies-risked-health-22725884\/\" target=\"_blank\" rel=\"noopener\"> coeliac<\/a>, after all. It\u2019s an <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2017\/10\/22\/10-ridiculous-myths-about-coeliac-disease-6997630\/\" target=\"_blank\" rel=\"noopener\">autoimmune disease<\/a> which means my body attacks itself if I have even a trace of gluten, and I\u2019ve been free-from ever since being diagnosed seven years ago.<\/p>\n<p>Despite this, retailers and manufacturers <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2023\/05\/18\/woman-with-coeliac-disease-shares-financial-gluten-free-struggle-2-18808562\/\" target=\"_blank\" rel=\"noopener\">inflate the price drastically on gluten free products<\/a>, which means my weekly shop is more expensive than a regular one \u2013 Coeliac UK estimates gluten free shopping adds 35% to the overall cost.\u00a0<\/p>\n<p>So you can imagine my excitement when I realised that pre-paid cash cards were being offered by the government to help cover the cost of these items.<\/p>\n<p>That excitement was short-lived, however, when I read the fine print. Firstly, it\u2019s only the Welsh government offering this financial support, and there are no whispers of it being introduced in other UK nations.\u00a0<\/p>\n<p>\t\t<img width=\"646\" height=\"363\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/SEI_258995266-673e.jpg\" class=\"article-image wp-image-23658252\" alt=\"I found out my boyfriend got a girl pregnant after finding his dating app profile\" loading=\"lazy\" decoding=\"async\"\/><br \/>\n\t\tFor me, around \u00a330 a month would make the cost of gluten-free food more bearable (Picture: Alice Giddings)<\/p>\n<p>Secondly, the amount offered on these pre-paid cards (which look like regular bank cards) in the five year pilot scheme varied from person to person, and while they are regularly reviewed, one woman reportedly ended up receiving just \u00a314 a month to help with the cost of gluten-free food.\u00a0<\/p>\n<p>Just two loaves of the gluten-free bread I buy cost half that \u2013 so it\u2019s not exactly life-changing.\u00a0<\/p>\n<p>The cheapest gluten-free loaf of bread is 6.1 times more expensive than the cheapest gluten containing loaf, according to Coeliac UK.\u00a0<\/p>\n<p>Did I mention these loaves often come with giant air holes in them \u2013 and they\u2019re much smaller, too? You spend more to get less \u2013 it\u2019s infuriating.<\/p>\n<p>The card is a great idea in theory, it just needs to have an amount of money on it that will actually cover your gluten free expenses. In an ideal world, brands wouldn\u2019t charge a premium for a smaller product either, but that\u2019s me living in dreamland.<\/p>\n<p>\t\t<img width=\"646\" height=\"431\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/GettyImages-1315201263.jpg\" class=\"article-image wp-image-23773824\" alt=\"Young Woman Shopping Bread In Supermarket\" loading=\"lazy\" decoding=\"async\"\/><br \/>\n\t\tPeople have suggested I cut out bread altogether, but if I do, my iron and calcium intake could decrease (Picture: Getty Images)<\/p>\n<p>Other food manufacturers should also make an effort to label their product as gluten free, even if it\u2019s not specifically made with coeliacs in mind (as long as there\u2019s no risk of contamination). I\u2019m thinking about sausages which can sometimes be accidentally gluten free or crisps, so we don\u2019t have to pay a surcharge for more expensive brands.<\/p>\n<p>While I may be on an average UK salary, those who are lower earners or who are feeding gluten-free families are hit even harder.<\/p>\n<p>People have suggested I cut out bread altogether, but if I do, my iron and calcium intake could decrease by 96% and 93% respectively. It\u2019s just not healthy for me to do so.<\/p>\n<p>These cash cards aren\u2019t even guaranteed to be accepted either, with the Welsh Government saying that it will work in places that sell gluten-free food, like supermarkets, shops, pharmacies and online stores \u2013 but that\u2019s not guaranteed, and gluten-free purchases have to be bought separately.\u00a0<\/p>\n<p>If you\u2019re in-the-know about coeliac disease you might also say I should rely on the gluten-free NHS subscriptions instead.<\/p>\n<p>\t\t<img width=\"646\" height=\"436\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/SEI_206448674-7904-e1753720351885.jpg\" class=\"article-image wp-image-20924039\" alt=\"Alice Giddings: My diet keeps me alive, it isn't a red flag\" loading=\"lazy\" decoding=\"async\"\/><br \/>\n\t\tI shouldn\u2019t be financially penalised because I lost the genetic lottery, says Alice (Picture: Alice Giddings)<\/p>\n<p>England only has bread and flour available on prescription, and you still have to pay for the item if you aren\u2019t entitled to free prescriptions. So you\u2019ll pay one lump sum of \u00a39.65 for multiple loaves of bread.<\/p>\n<p>What\u2019s more is coeliacs will be forced to choose between the new card scheme or their prescription. Having both is sadly not an option.<\/p>\n<p>But in my experience, products provided on the prescriptions are simply usually cheaper brands \u2013 with bread, for example, that tastes like cardboard.\u00a0<\/p>\n<p>Prescriptions are also a postcode lottery: a number of Clinical Commissioning Groups (CCG) including the CCG that covers my borough of Kingston Upon Thames, have withdrawn or restricted access to gluten-free food on prescription, which means many people have to buy all of the gluten-free products they eat.\u00a0<\/p>\n<p>My monthly spend on gluten-free food typically comes to a minimum of \u00a320 and that\u2019s purely for bread, pasta, a singular bag of chips for emergency meals, and two boxes of cereal.\u00a0<\/p>\n<p>That\u2019s not including any breakfast bars, chocolate or biscuits \u2013 and if I forget lunch and have to buy a ready meal, it\u2019s \u00a34.50 a pop, minimum.\u00a0<\/p>\n<p>Supermarket sandwiches are almost always more expensive than their non-coeliac friendly alternatives too.\u00a0<\/p>\n<p>Even if pre-paid cards come to England, they aren\u2019t going to make much of a dent of what gluten-free people have to fork out each month, just so they can eat food that won\u2019t destroy their bodies.<\/p>\n<p>So, this pre-paid cash card is sadly nothing more than a drop in the ocean when it comes to the struggles of coeliacs, and governments across the UK need to do more.<strong>\u00a0<\/strong><\/p>\n<p>We need sufficient financial support, which I\u2019m not hopeful will ever happen, but for me, around \u00a330 a month would make it more bearable. And for those who live with others, the subsidy needs to be enough to cover gluten free products for the entire household, to keep contamination to a minimum.<\/p>\n<p>I shouldn\u2019t be financially penalised because I lost the genetic lottery, and neither should the 670,000 other diagnosed coeliacs in the UK, but we are dreading the food bill every month.<\/p>\n<p>And \u00a314 won\u2019t change that.<\/p>\n<p class=\"has-text-align-center\"><strong>Do you have a story you\u2019d like to share? Get in touch by emailing <a href=\"https:\/\/metro.co.uk\/2025\/07\/29\/buying-gluten-free-costs-hundreds-pounds-not-fault-23773593\/mailto:ross.mccarthy@metro.co.uk\" data-type=\"mailto\" data-id=\"https:\/\/metro.co.uk\/2025\/07\/29\/buying-gluten-free-costs-hundreds-pounds-not-fault-23773593\/mailto:ross.mccarthy@metro.co.uk\" target=\"_blank\" rel=\"noopener\">Ross.Mccafferty@metro.co.uk<\/a><a href=\"https:\/\/metro.co.uk\/2025\/07\/29\/buying-gluten-free-costs-hundreds-pounds-not-fault-23773593\/mailto:Ross.Mccafferty@metro.co.uk\" data-type=\"mailto\" data-id=\"https:\/\/metro.co.uk\/2025\/07\/29\/buying-gluten-free-costs-hundreds-pounds-not-fault-23773593\/mailto:Ross.Mccafferty@metro.co.uk\" target=\"_blank\" rel=\"noopener\">.<\/a>\u00a0<\/strong><\/p>\n<p class=\"has-text-align-center\"><strong>Share your views in the comments below.<\/strong><\/p>\n<p class=\"metro-more-link\">Arrow<br \/>\nMORE: <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2025\/07\/28\/bend-like-beckham-sequel-needs-gay-hell-23771048\/?ico=more_text_links\" class=\"\" target=\"_blank\" rel=\"noopener\">I have one demand for the Bend It Like Beckham sequel<\/a><\/p>\n<p class=\"metro-more-link\">Arrow<br \/>\nMORE: <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2025\/07\/28\/100-word-emergency-alert-message-sent-millions-phones-weeks-23768368\/?ico=more_text_links\" class=\"\" target=\"_blank\" rel=\"noopener\">The 100-word emergency alert system message being sent to millions of phones in weeks<\/a><\/p>\n<p class=\"metro-more-link\">Arrow<br \/>\nMORE: <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2025\/07\/28\/a-strangers-rude-question-left-fear-one-word-23732702\/?ico=more_text_links\" class=\"\" target=\"_blank\" rel=\"noopener\">It took over 10 years for me to call myself disabled<\/a><\/p>\n<p><a class=\"comment-now metro-button metro-comments-cta\" data-vars-position=\"bottom_cta_question\" href=\"#metro-comments-container\"><br \/>\n\t\t\tComment now<\/p>\n<p>\t\t\tAre you a diagnosed coeliac? Have your say in the comments below<br \/>\n\t\t<\/a>\t\t\t\t\t\t<\/p>\n<p>\t\t\t\tThe Slice<\/p>\n<p>Your free newsletter guide to the best London has on offer, from drinks deals to restaurant reviews.<\/p>\n","protected":false},"excerpt":{"rendered":"Even if pre-paid cards come to England, they aren\u2019t going to make much of a dent of what&hellip;\n","protected":false},"author":2,"featured_media":300910,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4318],"tags":[9035,49336,105,388,4434,391,455,16,15],"class_list":{"0":"post-300909","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-british-government","9":"tag-gluten-free-diet","10":"tag-health","11":"tag-lifestyle","12":"tag-nutrition","13":"tag-opinion","14":"tag-real-life","15":"tag-uk","16":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114935963894055843","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/300909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=300909"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/300909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/300910"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=300909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=300909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=300909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}