{"id":303473,"date":"2025-07-30T08:42:14","date_gmt":"2025-07-30T08:42:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/303473\/"},"modified":"2025-07-30T08:42:14","modified_gmt":"2025-07-30T08:42:14","slug":"big-tech-split-google-to-sign-eus-ai-guidelines-despite-meta-snub","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/303473\/","title":{"rendered":"Big Tech split? Google to sign EU\u2019s AI guidelines despite Meta snub"},"content":{"rendered":"<p>\u00a0<\/p>\n<p>VCG | Visual China Group | Getty Images<\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/quotes\/GOOGL\/\" target=\"_blank\" rel=\"noopener\">Google<\/a> on Wednesday said it will sign the European Union&#8217;s guidelines on artificial intelligence, which <a href=\"https:\/\/www.cnbc.com\/quotes\/META\/\" target=\"_blank\" rel=\"noopener\">Meta<\/a> previously rebuffed due to concerns they could stifle innovation.<\/p>\n<p>In a <a href=\"https:\/\/blog.google\/around-the-globe\/google-europe\/eu-ai-code-practice\/\" target=\"_blank\" rel=\"noopener\">blog post<\/a>, Google said it planned to sign the code in the hope that it would promote European citizens&#8217; access to advanced new AI tools, as they become available.<\/p>\n<p>Google&#8217;s endorsement comes after Meta recently said it would refuse to sign the code over concerns that it could constrain European AI innovation.<\/p>\n<p>&#8220;Prompt and widespread deployment is important,&#8221; Kent Walker, president of global affairs of Google, said in the post, adding that embracing AI could boost Europe&#8217;s economy by 1.4 trillion euros ($1.62 trillion) annually by 2034.<\/p>\n<p>The\u00a0<a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/ai-code-practice\" target=\"_blank\" rel=\"noopener\">European Commission<\/a>, which is the executive body of the EU, published a final iteration of its code of practice for general-purpose AI models, leaving it up to companies to decide if they want to sign.<\/p>\n<p>The guidelines lay out how to meet the requirements of the EU AI Act, a landmark law overseeing the technology, when it comes to transparency, safety, and security.<\/p>\n<p>However, Google also flagged fears over the potential for the guidelines to slow technological advances around AI.<\/p>\n<p>&#8220;We remain concerned that the AI Act and Code risk slowing Europe&#8217;s development and deployment of AI,&#8221; Kent Walker, president of global affairs of Google, said in the post Wednesday.<\/p>\n<p>&#8220;In particular, departures from EU copyright law, steps that slow approvals, or requirements that expose trade secrets could chill European model development and deployment, harming Europe&#8217;s competitiveness.&#8221;<\/p>\n<p>Earlier this month, Meta declined to sign the EU AI code of practice, calling it an overreach that would &#8220;stunt&#8221; the industry.<\/p>\n<p>&#8220;Europe is heading down the wrong path on AI,&#8221; Joel Kaplan, Meta&#8217;s global affairs chief, <a href=\"https:\/\/www.linkedin.com\/posts\/joel-kaplan-63905618_europe-is-heading-down-the-wrong-path-on-activity-7351928745668055042-XuF7\/\" target=\"_blank\" rel=\"noopener\">wrote in a LinkedIn post<\/a> at the time. &#8220;This code introduces a number of legal uncertainties for model developers, as well as measures which go far beyond the scope of the AI Act.&#8221;<\/p>\n<p><img decoding=\"async\" class=\"InlineVideo-videoThumbnail\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/108178230-17537785161753778513-40939671307-1080pnbcnews.jpg\" alt=\"AI chip startup Rebellions looks to raise up to $200 million ahead of IPO\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"\u00a0 VCG | Visual China Group | Getty Images Google on Wednesday said it will sign the European&hellip;\n","protected":false},"author":2,"featured_media":303474,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5174],"tags":[15252,1942,3083,3085,2000,299,5187,1699,751,15251,53],"class_list":{"0":"post-303473","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu","8":"tag-alphabet-inc","9":"tag-artificial-intelligence","10":"tag-breaking-news-technology","11":"tag-business-news","12":"tag-eu","13":"tag-europe","14":"tag-european","15":"tag-european-union","16":"tag-generative-ai","17":"tag-meta-platforms-inc","18":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114941299556646702","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/303473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=303473"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/303473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/303474"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=303473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=303473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=303473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}