{"id":303978,"date":"2025-07-30T13:16:11","date_gmt":"2025-07-30T13:16:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/303978\/"},"modified":"2025-07-30T13:16:11","modified_gmt":"2025-07-30T13:16:11","slug":"what-trumps-eu-trade-deal-means-for-your-wallet","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/303978\/","title":{"rendered":"What Trump&#8217;s EU trade deal means for your wallet"},"content":{"rendered":"<p>Tariffs, including the new 15% rate for most imports from the EU, would raise consumer prices by 1.8% in the short run, according to the Yale Budget Lab. Here&#8217;s where shoppers could see higher prices.<\/p>\n<p><img decoding=\"async\" style=\"position:absolute;top:0;left:0;right:0;bottom:0;width:100%;height:100%;z-index:2\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/85415631007-20250728-vpc-eu-trade-deal-impacts-your-wallet-thumb-getty-00-00-00-00-still-005.jpg\"\/><img decoding=\"async\" class=\"vidplayicon\" src=\"https:\/\/www.gannett-cdn.com\/appservices\/universal-web\/universal\/icons\/icon-play-alt-white.svg\" alt=\"play\" style=\"height:40px;margin:auto 18px auto 27px;width:40px\"\/><\/p>\n<p>Trump\u2019s 15% EU tariff may raise prices on cars, drugs and luxury goods<\/p>\n<p>President Donald Trump\u2019s trade deal with the EU may raise prices on cars, pharmaceuticals and luxury goods.<\/p>\n<ul>\n<li>The new tariff could increase prices on goods such as cars, furniture and pharmaceuticals.<\/li>\n<li>Trump&#8217;s tariffs are expected to raise prices by 1.8% in the short term, per the Yale Budget Lab.<\/li>\n<\/ul>\n<p>Imported cars, pharmaceuticals, apparel and more could grow more expensive in the months to come as the United States imposes <a href=\"https:\/\/www.usatoday.com\/story\/news\/politics\/2025\/07\/27\/trump-european-union-trade-deal\/85396961007\/\" target=\"_blank\" rel=\"noreferrer noopener\">a 15% tariff<\/a> on most imports from the European Union.\u00a0<\/p>\n<p>Analysts have labeled the agreement, announced July 27, as a win for President <a href=\"https:\/\/www.usatoday.com\/news\/politics\/donald-trump\/\" target=\"_blank\" rel=\"noreferrer noopener\">Donald Trump<\/a>, whose administration had been working to complete deals by a self-imposed Aug. 1 deadline. U.S. stocks opened <a href=\"https:\/\/www.usatoday.com\/story\/money\/markets\/2025\/07\/28\/us-stocks-monday-tariff-eu\/85399308007\/\" target=\"_blank\" rel=\"noreferrer noopener\">mostly higher on July 28<\/a>, with the S&amp;P 500 and Nasdaq reaching record highs after Trump announced a tariff far below the 30% rate threatened earlier in the month.\u00a0<\/p>\n<p>But for U.S. consumers, even the reduced tariff is expected to spur higher prices. The Yale Budget Lab estimates that Trump&#8217;s tariffs, including the new rate for EU imports, would raise prices <a href=\"https:\/\/budgetlab.yale.edu\/research\/state-us-tariffs-july-28-2025\" target=\"_blank\" rel=\"noreferrer noopener\">by 1.8% in the short run<\/a>, the equivalent of an average household income loss of roughly $2,400.\u00a0\u00a0<\/p>\n<p>While the increase may sound insignificant, \u201cthe Federal Reserve\u2019s inflation target is 2%. So we&#8217;re talking about almost a year\u2019s worth of inflation above and beyond the inflation that we would\u2019ve gotten anyways,\u201d said\u00a0Ernie Tedeschi, director of economics at the Yale Budget Lab. \u201cSo that\u2019s meaningful.\u201d\u00a0<\/p>\n<p>Here are some of the sectors that could see higher prices in the months to come: \u00a0<\/p>\n<p>European cars\u00a0<\/p>\n<p>Automobiles, one of the EU&#8217;s largest export sectors, will likely see some of the most noticeable price hikes, according to <a href=\"https:\/\/www.piie.com\/experts\/senior-research-staff\/gary-clyde-hufbauer\" target=\"_blank\" rel=\"noreferrer noopener\">Gary Hufbauer<\/a>, a nonresident senior fellow at the Peterson Institute for International Economics.\u00a0<\/p>\n<p>While the 15% tariff is a relief from the current 27.5% rate, Hufbauer said the auto industry\u2019s margins are thin enough that EU companies won&#8217;t want to absorb the higher cost.\u00a0<\/p>\n<p>\u201cI suspect European auto prices sold in the U.S. will go up probably at least 10%,\u201d he told USA TODAY. \u00a0<\/p>\n<p><a href=\"https:\/\/www.vda.de\/en\/press\/press-releases\/2025\/250728_Kommentierung_Rahmenvereinbarung_EU_und_USA_im_Zollstreit_EN\" target=\"_blank\" rel=\"noreferrer noopener\">German Association of the Automotive Industry<\/a> President Hildegard M\u00fcller warned the 15% tariff could cost the German automotive industry \u201cbillions annually.\u201d\u00a0Already, Volkswagen\u00a0has trimmed its full-year sales forecast after reporting a <a href=\"https:\/\/www.reuters.com\/business\/autos-transportation\/volkswagen-cuts-2025-guidance-after-15-billion-tariff-hit-first-half-2025-07-25\/\" target=\"_blank\" rel=\"noreferrer noopener\">$1.5 billion hit from tariffs<\/a> over the first half of the year. \u00a0<\/p>\n<p>Automobile price hikes will likely vary across European makes and models, according to Tedeschi, since many already operate factories in North America. That means trade deals with Canada and Mexico could also influence pricing.\u00a0<\/p>\n<p>\u201cConsumers should keep an eye out for rising prices for European car imports, but they should not assume that all European brands are going to go up in price because of how complicated the supply chain is,\u201d he said, adding that he expects to see price increases tied to the new EU tariffs play out this summer and fall.<\/p>\n<p class=\"related-link\"><strong style=\"margin-right:3px\">What were the EU tariffs before? <\/strong><a href=\"https:\/\/www.usatoday.com\/story\/news\/politics\/2025\/07\/28\/eu-us-tariffs-before-trump\/85402668007\/\" rel=\"noreferrer noopener\" target=\"_blank\">What to know after trade deal<\/a><\/p>\n<p>Furniture\u00a0<\/p>\n<p>Furniture is another sector that could get hit by tariffs, according to Stephen Brown, Capital Economics\u2019 deputy chief North America economist. \u00a0<\/p>\n<p>The Swedish company IKEA, for instance, relies on China, Poland, Italy, Germany and Sweden to supply \u201cthe majority\u201d of products, according to <a href=\"https:\/\/www.ikea.com\/es\/en\/customer-service\/knowledge\/articles\/4g3g7c5c-f5c1-4g22-808f-9bb81g8b3ecb.html\" target=\"_blank\" rel=\"noopener\">its website<\/a>. The company did not immediately respond to a request for comment, but Inter IKEA \u2012 which produces IKEA furniture \u2012 <a href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/ikea-ready-potential-tariffs-under-trump-cfo-says-2024-11-08\/\" target=\"_blank\" rel=\"noopener\">told Reuters<\/a> in November that just 10% of the products it sells in the United States are made in the region.<\/p>\n<p>\u201cUnless they find somewhere else to import from or move around their supply chain, furniture prices &#8230; could see some effects,\u201d Brown said. \u00a0<\/p>\n<p>Pharmaceuticals\u00a0<\/p>\n<p>While certain sectors like wine and spirits appear to still be under negotiation, EU Commission President Ursula von der Leyen <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/api\/files\/document\/print\/en\/statement_25_1915\/STATEMENT_25_1915_EN.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">said pharmaceuticals<\/a> will be covered by the 15% tariff, with certain generic drugs not subject to tariffs. \u00a0<\/p>\n<p>The EU is behind <a href=\"https:\/\/www.reuters.com\/business\/healthcare-pharmaceuticals\/eu-us-trade-deal-could-add-up-19-billion-pharma-industry-costs-analysts-say-2025-07-28\/\" target=\"_blank\" rel=\"noreferrer noopener\">about 60% of pharmaceutical imports<\/a> to the United States, according to Reuters, making them the largest European export to the United States by value. \u00a0<\/p>\n<p>But Brown noted that pharmaceutical companies may be able to more easily shift production to the United States compared to other industries. For instance, the Danish manufacturer behind the GLP-1s Wegovy and\u00a0Ozempic, Novo Nordisk, already has a presence in North Carolina and has <a href=\"https:\/\/www.novonordisk-us.com\/about\/who-we-are\/north-carolina.html\" target=\"_blank\" rel=\"noreferrer noopener\">plans to expand<\/a>. \u00a0<\/p>\n<p>\u201cAlthough there could be some short-term price increases, those might not be as durable as they are for other products,\u201d Brown said. \u00a0<\/p>\n<p>Additionally, consumers may not pick up on the industry&#8217;s price hikes if their insurance covers the imported drug.<\/p>\n<p>Luxury items\u00a0<\/p>\n<p>Luxury items like imported designer handbags and apparel could also see higher prices, as well as imported food.<\/p>\n<p>\u201cThe difference between China and Europe, in terms of tariffs, is that the tariffs on China increase what people buy in Walmart and Target. The tariffs on European imports will mainly hit what people buy at Whole Foods and high-end retail stores,\u201d said Hufbauer of the Peterson Institute for International Economics.\u00a0\u00a0<\/p>\n<p>He noted that the companies behind luxury goods tend to have higher margins, though, and may be more willing to absorb some of the higher costs tied to tariffs.\u00a0<\/p>\n<p>Machinery\u00a0<\/p>\n<p>Machinery and appliances are also major exports from the EU, accounting for <a href=\"https:\/\/www.bis.doc.gov\/index.php\/documents\/technology-evaluation\/ote-data-portal\/3015-2021-statistical-analysis-of-u-s-trade-with-european-union-countries\/file#:~:text=In%202021%2C%20of%20the%20$491.3%20billion%20in,Mechanical%20Appliances%20(20.4%25)%2C%20and%20Transportation%20Equipment%20(11.3%25).\" target=\"_blank\" rel=\"noreferrer noopener\">roughly 20%<\/a> of U.S. imports from the EU in 2021, according to the Commerce Department. \u00a0While consumers won\u2019t buy machinery directly, experts warn that the higher prices could eventually trickle down as manufacturers adjust to higher costs.\u00a0<\/p>\n<p>\u201cThese are not necessarily products that immediately or directly impact the consumers, but they can indirectly affect consumers, especially after many years,\u201d Tedeschi said.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Tariffs, including the new 15% rate for most imports from the EU, would raise consumer prices by 1.8%&hellip;\n","protected":false},"author":2,"featured_media":303979,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5174],"tags":[323,5176,51,3085,5483,32,3647,1700,9648,8519,2000,299,5187,1699,5493,20088,20091,3240,10025,3823,5484,4337,5499,476,2441,12,16678,22301,22298,20089,246,1426,8527,20090,479,1757,5181,7922],"class_list":{"0":"post-303978","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu","8":"tag-ai","9":"tag-and","10":"tag-business","11":"tag-business-news","12":"tag-donald","13":"tag-donald-trump","14":"tag-economics","15":"tag-economy","16":"tag-economy-news","17":"tag-enabled","18":"tag-eu","19":"tag-europe","20":"tag-european","21":"tag-european-union","22":"tag-export","23":"tag-federal","24":"tag-federal-reserve-system","25":"tag-financial","26":"tag-financial-markets-news","27":"tag-highlights","28":"tag-import","29":"tag-import-tariffs","30":"tag-import-u0026-export","31":"tag-inflation","32":"tag-markets","33":"tag-news","34":"tag-prices","35":"tag-prices-and-pricing","36":"tag-pricing","37":"tag-reserve","38":"tag-shopping","39":"tag-story","40":"tag-story-highlights-ai-enabled","41":"tag-system","42":"tag-tariffs","43":"tag-trump","44":"tag-u0026","45":"tag-union"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114942377122234251","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/303978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=303978"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/303978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/303979"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=303978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=303978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=303978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}