{"id":306882,"date":"2025-07-31T15:20:23","date_gmt":"2025-07-31T15:20:23","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/306882\/"},"modified":"2025-07-31T15:20:23","modified_gmt":"2025-07-31T15:20:23","slug":"london-film-lab-launches-euston-400-a-new-black-and-white-slide-film","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/306882\/","title":{"rendered":"London Film Lab Launches Euston 400, a New Black-and-White Slide Film"},"content":{"rendered":"<p><a href=\"https:\/\/petapixel.com\/2025\/07\/31\/london-film-lab-launches-euston-400-a-new-black-and-white-slide-film\/euston-400\/\" rel=\"attachment wp-att-807682 noopener\" data-wpel-link=\"internal\" target=\"_blank\"><img data-perfmatters-preload=\"\" fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/Euston-400-800x420.jpg\" alt=\"Black and white photo negatives, film canisters, and two printed photographs are displayed on a lightbox, showcasing various urban and landscape scenes.\" width=\"800\" height=\"420\" class=\"aligncenter size-large wp-image-807682\"  \/><\/a><\/p>\n<p>A film lab in London has announced a limited edition black-and-white reversal film named Euston 400. It is <a href=\"https:\/\/www.apertureprinting.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"follow external noopener\">Aperture Printing<\/a>\u2018s first branded film.<\/p>\n<p><a href=\"https:\/\/kosmofoto.com\/2025\/07\/euston-400-is-a-black-and-white-slide-film-from-london-film-lab-aperture-printing\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"follow external noopener\">Kosmo Foto reports<\/a> that the film is a modified version of Rollei\u2019s black-and-white negative stock, repurposed into a slide film using a new development process developed by one of the lab\u2019s team members.<\/p>\n<p><a href=\"https:\/\/www.apertureprinting.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"follow external noopener\">Aperture Printing<\/a> is located in central London, not far from Euston Road, and analog photographers wanting to purchase the film will need to visit the physical shop on Rathbone Place.<\/p>\n<p><a href=\"https:\/\/petapixel.com\/2025\/07\/31\/london-film-lab-launches-euston-400-a-new-black-and-white-slide-film\/euston400_sophiegiddensphotography-8\/\" rel=\"attachment wp-att-807685 noopener\" data-wpel-link=\"internal\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/Euston400_SophieGiddensPhotography-8-800x601.jpg\" alt=\"A roll of Euston 400 black and white reversal film, its box, and two strips of developed black and white negatives displayed on a white background.\" width=\"800\" height=\"601\" class=\"aligncenter size-large wp-image-807685\"  \/><\/a><\/p>\n<p><a href=\"https:\/\/petapixel.com\/2025\/07\/31\/london-film-lab-launches-euston-400-a-new-black-and-white-slide-film\/euston400_sophiegiddensphotography\/\" rel=\"attachment wp-att-807686 noopener\" data-wpel-link=\"internal\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/Euston400_SophieGiddensPhotography-601x800.jpg\" alt=\"A close-up of several colorful 35mm film canisters, with one black canister labeled &quot;Euston 400 Black &amp; White Reverse&quot; prominently in focus at the center.\" width=\"601\" height=\"800\" class=\"aligncenter size-large wp-image-807686\"  \/><\/a> <\/p>\n<p>The film is based on Rollei 400 and was developed by Alex Cole, a lab technician who joined Aperture Printing earlier this year. Euston 400 is expected to be the first in a series of black-and-white films designed to be shot as slides and processed using the lab\u2019s proprietary chemistry.<\/p>\n<p>Kosmo Foto notes that black-and-white slide film is not a new concept. Agfa previously released Dia, a 12-ISO slide film, which was eventually replaced by Scala 200X, a more widely adopted film that was discontinued in 2005. More recently, German manufacturer Adox introduced Scala 50, a slide-compatible version of its HR-50 film, in 2019.<\/p>\n<p>Cole says that the project has been something he\u2019s wanted to do for a long time, but developing a reliable and scalable process takes time. <\/p>\n<p> Euston 400 Example Shots <\/p>\n<p><a href=\"https:\/\/petapixel.com\/2025\/07\/31\/london-film-lab-launches-euston-400-a-new-black-and-white-slide-film\/superpan-200-r-8-01\/\" rel=\"attachment wp-att-807687 noopener\" data-wpel-link=\"internal\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/Superpan-200-R-8-01-800x533.jpg\" alt=\"A black and white photo of a gently sloping field with parallel lines in the crops, under a sky with scattered clouds. Five trees are spaced along the horizon.\" width=\"800\" height=\"533\" class=\"aligncenter size-large wp-image-807687\"  \/><\/a><\/p>\n<p><a href=\"https:\/\/petapixel.com\/2025\/07\/31\/london-film-lab-launches-euston-400-a-new-black-and-white-slide-film\/superpan-200-r-54-01-01\/\" rel=\"attachment wp-att-807691 noopener\" data-wpel-link=\"internal\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/Superpan-200-R-54-01-01-601x800.jpg\" alt=\"A smiling older man with windswept gray hair and a beard stands in front of a stone wall, wearing a scarf and denim jacket. The photo is in black and white.\" width=\"601\" height=\"800\" class=\"aligncenter size-large wp-image-807691\"  \/><\/a><\/p>\n<p><a href=\"https:\/\/petapixel.com\/2025\/07\/31\/london-film-lab-launches-euston-400-a-new-black-and-white-slide-film\/r-rpx-25-8-01\/\" rel=\"attachment wp-att-807690 noopener\" data-wpel-link=\"internal\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/R-RPX-25-8-01-534x800.jpg\" alt=\"A large tree stands alone in a grassy field with a smaller tree and more trees in the background, under a clear sky. The image is in black and white.\" width=\"534\" height=\"800\" class=\"aligncenter size-large wp-image-807690\"  \/><\/a><\/p>\n<p><a href=\"https:\/\/petapixel.com\/2025\/07\/31\/london-film-lab-launches-euston-400-a-new-black-and-white-slide-film\/r-retro-400s-20-01\/\" rel=\"attachment wp-att-807689 noopener\" data-wpel-link=\"internal\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/R-Retro-400s-20-01-542x800.jpg\" alt=\"Black and white photo of a multi-story building interior with open walkways and glass walls; a person is visible walking above on a grated floor, casting a shadow below.\" width=\"542\" height=\"800\" class=\"aligncenter size-large wp-image-807689\"  \/><\/a><\/p>\n<p><a href=\"https:\/\/petapixel.com\/2025\/07\/31\/london-film-lab-launches-euston-400-a-new-black-and-white-slide-film\/r-retro-80s-6-01\/\" rel=\"attachment wp-att-807688 noopener\" data-wpel-link=\"internal\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/07\/R-Retro-80s-6-01-800x534.jpg\" alt=\"A black-and-white photo of a gently sloping field with tractor tire tracks leading into the distance, under a dramatic cloudy sky and a few isolated trees on the horizon.\" width=\"800\" height=\"534\" class=\"aligncenter size-large wp-image-807688\"  \/><\/a><\/p>\n<p>\u201cUnderstanding the chemistry and mechanisms of black-and-white reversal has been a personal research project since 2023,\u201d Cole tells Kosmo Foto. \u201cTesting of the process didn\u2019t start until March 2025. Each chemical stage was tested individually to give a whole understanding of the process. Our reversal recipe has successfully developed 50+ black-and-white slide films.\u201d<\/p>\n<p>The lab plans to release two more slide films, also based on Rollei black-and-white emulsions. Aperture Printing has produced just 60 rolls of Euston 400 for this release and it is priced at $10 (\u00a38 per roll). Development services cost $26 (\u00a320), or $34 (\u00a326) which includes scanning.<\/p>\n<p>Aperture Printing doesn\u2019t have an online shop (the \u201cfilm\u201d section of its website points to in-person ordering) but Cole says on Instagram that he does take postal orders. Additionally, Cole confirms that the film is available in both 35mm ann 120 format. <\/p>\n<p>A full interview with Cole <a href=\"https:\/\/kosmofoto.com\/2025\/07\/euston-400-is-a-black-and-white-slide-film-from-london-film-lab-aperture-printing\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"follow external noopener\">can be read at Kosmo Foto<\/a>.<\/p>\n<p><strong>Image credits:<\/strong> Aperture Printing<\/p>\n","protected":false},"excerpt":{"rendered":"A film lab in London has announced a limited edition black-and-white reversal film named Euston 400. It is&hellip;\n","protected":false},"author":2,"featured_media":306883,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3939],"tags":[112658,4021,4020,112659,4022,77,112660,257,112661,112662,16,15],"class_list":{"0":"post-306882","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-apertureprinting","9":"tag-arts","10":"tag-arts-and-design","11":"tag-blackandwhitefilm","12":"tag-design","13":"tag-entertainment","14":"tag-filmphotography","15":"tag-london","16":"tag-reversalfilm","17":"tag-slidefilm","18":"tag-uk","19":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114948527010043295","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/306882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=306882"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/306882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/306883"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=306882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=306882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=306882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}