{"id":308848,"date":"2025-08-01T09:09:10","date_gmt":"2025-08-01T09:09:10","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/308848\/"},"modified":"2025-08-01T09:09:10","modified_gmt":"2025-08-01T09:09:10","slug":"lfc-and-adidas-start-10-year-partnership-and-reveal-new-home-and-away-kits","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/308848\/","title":{"rendered":"LFC and adidas start 10-year partnership and reveal new home and away kits"},"content":{"rendered":"<p>If supporters would like to honour Diogo Jota by having &#8216;Diogo J. 20&#8242; printed on the back of their shirts in official club stores or via our official online store, as well as adidas&#8217; in-store locations or online store (where regionally offered), all profits will go to LFC Foundation, the club&#8217;s official charity. The Foundation has committed to creating a grassroots football programme in Diogo&#8217;s name.<\/p>\n<p>Ben Latty, chief commercial officer at LFC, said: &#8220;This is more than just the launch of a new kit \u2013 it marks the beginning of a 10-year relationship for LFC and adidas. Since announcing the partnership in March, there&#8217;s been a huge sense of anticipation and excitement. This first collection sets the tone for seasons to come.&#8221;<\/p>\n<p>Sam Handy, GM at adidas football, said: &#8220;The return of adidas to Liverpool FC is a momentous occasion for us. Seeing our iconic three stripes adorning Liverpool FC kits again is something we&#8217;re incredibly proud of. <\/p>\n<p>&#8220;The home jersey is a true representation of the Liverpool DNA \u2013 classy and understated \u2013 while the away jersey pays homage to the club&#8217;s rich history. I speak on behalf of everyone at adidas when I say this is just the start of an incredible journey and we&#8217;re extremely excited for what&#8217;s to come.&#8221;<\/p>\n<p>The men&#8217;s team will debut the new home kit for the pre-season double-header at Anfield against Athletic Club on Monday and the new away kit in the FA Community Shield with Crystal Palace on August 10.<\/p>\n<p>Liverpool FC Women will wear the away kit for the first time in their pre-season trip to Aston Villa on August 9 and the home strip the following weekend when Durham visit the AXA Melwood Training Centre.<\/p>\n","protected":false},"excerpt":{"rendered":"If supporters would like to honour Diogo Jota by having &#8216;Diogo J. 20&#8242; printed on the back of&hellip;\n","protected":false},"author":2,"featured_media":308849,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1050,748,393,1051,4884,1039,1046,1041,1052,1054,1053,763,1045,1044,1040,1049,12,1144,1042,1047,712,1043,16,15,1048,1764],"class_list":{"0":"post-308848","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-alisson","9":"tag-britain","10":"tag-england","11":"tag-firmino","12":"tag-great-britain","13":"tag-homepage","14":"tag-klopp","15":"tag-lfc","16":"tag-lfc-news","17":"tag-lfctv","18":"tag-lfctv-go","19":"tag-liverpool-fc","20":"tag-liverpool-fc-match","21":"tag-liverpool-fc-news","22":"tag-liverpool-football-club","23":"tag-mane","24":"tag-news","25":"tag-northern-ireland","26":"tag-reds","27":"tag-salah","28":"tag-scotland","29":"tag-the-reds","30":"tag-uk","31":"tag-united-kingdom","32":"tag-van-dijk","33":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114952730340695680","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/308848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=308848"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/308848\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/308849"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=308848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=308848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=308848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}