![\"The](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/1754108355_31_0_83087f20-3522-4c43-835c-01c393a6b45f.jpg\")
Liverpool have switched over to adidas from Nike(Image: Andy Teebay\/Liverpool ECHO)<\/p>\nLiverpool chief commercial officer Ben Latty praised outgoing Nike as the club makes switch to adidas for the upcoming season and beyondLiverpool have switched over to adidas from Nike(Image: Andy Teebay\/Liverpool ECHO)<\/p>\n
Liverpool released their new home and away kits on Friday. The release coincided with the official start of the club\u2019s deal with adidas as kit partner.<\/p>\n
The Reds agreed the switch over to the German sportswear giant earlier this year, with the now-revealed ten-year partnership<\/a> replacing the five-year deal that had been in place with Nike since the start of the 2020\/21 season.<\/p>\n Nike and Puma had both been part of the tender process last year but it was a return to adidas, the brand that has a history with the football club through some iconic collaborations over the years, which was chosen to be the most compelling, reuniting the two after 13 years.<\/p>\n Liverpool’s 2025\/26 home and away shirts<\/p>\n This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more<\/a> \u00a385<\/p>\n Fanatics<\/p>\n Get the shirts here<\/a><\/p>\n Liverpool have launched their new home and away shirts for the 2025\/26 season, the first in their new partnership with adidas.<\/p>\n Fans can order their shirts at Fanatics<\/a> and the LFC Online Store<\/a>.<\/p>\n The launch of the new kits, with a third kit release to come, came on the same day as the club opened the doors to a revamped and expanded official club store at Anfield<\/a> in time for the friendly double-header with Athletic Bilbao on Monday.<\/p>\n Liverpool\u2019s deal with Nike had been structured differently to the one that is now in place with adidas. A far lower guaranteed annual sum came the way of the club, around \u00a335m per year, while the rest of the money arrived through the 25 per cent slice the club received from the sale of Liverpool\/Nike branded merchandise globally.<\/p>\n That deal helped propel the value to past the \u00a365m mark per year, but the deal with adidas is understood to be a larger financial boost to the club, although more is arriving via a guaranteed sum. Further money will be accrued through sales and in line with how well the club does on the pitch, something that is aligned with how adidas operates its deals with other elite clubs.<\/p>\n Speaking exclusively to the ECHO<\/a> earlier this year, ahead of the August 1 official launch, Liverpool<\/a> chief commercial officer Ben Latty was excited for what the partnership had in store.<\/p>\n Said Latty: \u201cIt’s exciting. adidas came out and said in their campaign, which was nothing to do with us, that it was the worst kept secret in football because it was leaked a long time ago.<\/p>\n \u201cFirst and foremost we have to be thankful to Nike for their partnership over the last five years.<\/p>\n \u201cThat was a partnership that was structured in a different way. It was really about collaborating with great people and launching great products. We had collaborations with Converse and collaborations with LeBron James.<\/p>\n \u201cThey have been a really good partner for us over those years.<\/p>\n \u201cBut we\u2019re excited to move to adidas. There’s a lot of history between us and adidas, as you know.<\/p>\n \u201cSome great kits have been made. Fans can expect many different product drops and collaborations as it relates to that partnership moving forward.<\/p>\n \u201cI think the response to their original announcement sort of said it all in terms of the positive feeling, and that’s nothing against Nike either.<\/p>\n \u201cNike were a good partner and we’ve had huge success actually with that partnership over the term.<\/p>\n \u201cIt just feels like this is the partnership the fans have been waiting for.\u201d<\/p>\n An agreement with Nike meant that they continued to partner with the club across the pre-season tour to Hong Kong and Asia, with the club\u2019s 20th standalone store being opened during the Reds\u2019 visit to Hong Kong.<\/p>\n More stores are planned for the club, including likely in the United States moving forward, as they seek to grow their global audience and serve their hundreds of millions of fans around the world with physical retail still a huge part of the plan alongside their digital platforms.<\/p>\n![\"Content](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/0_Untitled-1jpeg.jpg\")
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