{"id":31130,"date":"2025-04-18T20:44:25","date_gmt":"2025-04-18T20:44:25","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/31130\/"},"modified":"2025-04-18T20:44:25","modified_gmt":"2025-04-18T20:44:25","slug":"toblerone-makes-disappointing-announcement-as-it-axes-iconic-chocolate-in-uk","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/31130\/","title":{"rendered":"Toblerone makes &#8216;disappointing&#8217; announcement as it axes iconic chocolate in UK"},"content":{"rendered":"<p>Toblerone&#8217;s owner, Mondelez, said it had made the &#8220;difficult decision&#8221; to discontinue Toblerone Dark (360g) bars, adding: &#8220;While we understand that this may be disappointing for some consumers, we continue to invest in Toblerone&#8221;<\/p>\n<p>13:29, 17 Apr 2025Updated 13:30, 17 Apr 2025<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/0_SWITZERLAND-FOOD-MOUNTAINS.jpg\" alt=\"Toblerone has discontinued its dark chocolate variation in the UK\" loading=\"eager\"  \/>Toblerone has discontinued its dark chocolate variation in the UK(Image: AFP via Getty Images)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \"><a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/all-about\/chocolate\" target=\"_blank\" aria-label=\"Toblerone Link opens in a new tab.\" tabindex=\"0\" rel=\"noopener\">Toblerone <\/a>has confirmed that it has discontinued one of its beloved chocolate bars in a blow to chocolate fans. The <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/all-about\/switzerland\" target=\"_blank\" aria-label=\"Swiss Link opens in a new tab.\" tabindex=\"0\" rel=\"noopener\">Swiss <\/a>chocolate giant has confirmed that it has discontinued its dark chocolate variation in the UK.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Toblerone&#8217;s owner, Mondelez, said it had made the &#8220;difficult decision&#8221; to discontinue Toblerone Dark (360g) bars, adding: &#8220;While we understand that this may be disappointing for some consumers, we continue to invest in Toblerone.&#8221;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">The confirmation comes as the fans of the product have taken to social media over the last few weeks asking where the dark chocolate product had gone. Writing on X &#8211; formerly <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/all-about\/twitter\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">Twitter<\/a> &#8211; one fan of the bar said: &#8220;Has dark chocolate Toblerone been discontinued in the UK as unable to find in shops or online?&#8221;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">While another person said on <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/all-about\/facebook\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">Facebook<\/a>: &#8220;Does anyone know selling mini dark toblerone I can get a mixed bag but only like the dark ones.&#8221;<\/p>\n<p>READ MORE: <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/money\/costa-coffee-introduces-huge-change-35072470\" tabindex=\"0\" target=\"_blank\" rel=\"noopener\">Costa Coffee introduces huge change across stores and fans say &#8216;bring them back&#8217;<\/a>READ MORE: <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/money\/gaming-store-close-branch-tough-35072228\" tabindex=\"0\" target=\"_blank\" rel=\"noopener\">Gaming store to close branch in &#8216;tough decision&#8217; as shoppers left devastated<\/a>Get the best deals and tips from Mirror Money<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \"><strong class=\"Strong_strong__e2x35\">WHATSAPP GROUP: <\/strong>Get money news and top deals straight to your phone by joining our <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/chat.whatsapp.com\/LaNP5ZhFIcJKHhu2Oh6luj\" target=\"_self\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">Money WhatsApp group here<\/a>. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don\u2019t like our community, you can check out any time you like. If you\u2019re curious, you can read our<a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.reachplc.com\/site-services\/privacy-policy\" target=\"_blank\" aria-label=\" Privacy NoticeLink opens in a new tab.\" tabindex=\"0\" rel=\"noopener\"> Privacy Notice<\/a>.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \"><strong class=\"Strong_strong__e2x35\">NEWSLETTER: <\/strong>Or sign up to the <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/newsletter-preference-centre\/?view=Solus&amp;mailingListId=e2c0d9b7-5a6b-49ab-9373-37bc0f5766bf&amp;utm_source=solusarticle\" target=\"_self\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">Mirror&#8217;s Money newsletter here<\/a> for all the best advice and shopping deals straight to your inbox.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">The dark chocolate variation of the beloved chocolate has been around for over 50 years having been first introduced back in 1969. One reviewer of the bar said: &#8220;This is possibly the best chocolate, if you can eat almonds and nougat with dark chocolate.&#8221;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Toblerone was invented in Switzerland by Theodor Tobler and Emil Baumann in 1908. The brand&#8217;s name is a play on words from the names &#8220;Tobler&#8221; and &#8220;Torrone&#8221;, the Italian name for honey-almond nougat. The brand is now owned by the multinational firm Mondelez &#8211; which also owns Cadbury&#8217;s.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Last year, the company was banned from using the iconic image of the Swiss Matterhorn mountain peak on its packaging after it announced it was moving production from Switzerland to Bratislava, the capital city of Slovakia.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/0_Grocery-Products-Photo-Illustrations.jpg\" alt=\"The company has confirmed that it has discontinued its dark chocolate variation in the UK\" loading=\"lazy\"  \/>The company has confirmed that it has discontinued its dark chocolate variation in the UK(Image: NurPhoto via Getty Images)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Having the mountain peak on the packaging would&#8217;ve violated the country&#8217;s Swissness Act, a piece of legislation passed in 2017 that bans national symbols and Swiss crosses from the packaging of products that do not meet Swissness criteria.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Under the act, edible products using Swiss national symbols &#8211; or claiming to be &#8220;Swiss made&#8221; &#8211; must have at least 80% of the product&#8217;s raw materials come from Switzerland. This increases to 100% for milk and dairy products. Because the production of its chocolates moved outside of Switzerland, the company was forced to replace the words &#8220;of Switzerland&#8221; with &#8220;established in Switzerland.&#8221;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/0_1Logo-MoneySavingclub-1000x100.png\" alt=\"\"  \/>Join Money Saving Club&#8217;s specialist topics<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">For all you savvy savers and bargain hunters out there, there&#8217;s a golden opportunity to stretch your pounds further. The <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/data.reachplc.com\/240843256649969\" target=\"_self\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">Money Saving Club<\/a> newsletter, a favourite among thousands who thrive on catching the best deals, is stepping up its game.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Simply follow the link and select one or more of the following topics to get all the latest deals and advice on: Travel; Property; Pets, family and home; Personal finance; Shopping and discounts; Utilities.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">However, earlier this month, the company announced that it was investing 65million Swiss francs (\u00a360million) into its manufacturing plant in Bern, the country&#8217;s capital. This would mean the Swiss flag would soon adorn the packaging of Toblerone chocolates made in the country once again.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Iain Livingston, President, Toblerone &amp; World Travel Retail, said: &#8220;Toblerone is one of the most famous chocolate brands in the <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/news\/world-news\/\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">world<\/a> with tremendous potential.&#8221;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">He added: &#8216;Our centre of excellence in Switzerland, from where we proudly bring our brand and chocolate expertise around the world, is key to the brand&#8217;s growth ambition to win in the premium segment.&#8217;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Tim Spickenbaum, director of the production facility in Bern, said: &#8220;Our plant has been a cornerstone of the Toblerone production for decades. Already today we manufacture on average 4 million Toblerone products per production day.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">&#8220;We are therefore delighted about the planned modernisations and investments, which will not only enhance our manufacturing capacity but also solidify Bern&#8217;s position as the home and heart of the triangular brand icon.&#8221;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/0_Paying-with-British-currency.jpg\" alt=\"\"  \/>Sign up to Mirror Money&#8217;s newsletter for the latest advice and news<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">From universal credit to furlough, employment rights, travel updates and emergency financial aid &#8211; we&#8217;ve got all of the big financial stories you need to know about right now.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Sign up to our Mirror Money newsletter <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/newsletter-preference-centre\/\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">here<\/a>.<\/p>\n<p>READ MORE: <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/money\/shopping-deals\/next-corduroy-shacket-spring-summer-35071344\" tabindex=\"0\" target=\"_blank\" rel=\"noopener\">Next shoppers hail \u00a329 corduroy shacket as their &#8216;new favourite layer&#8217; for spring<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Toblerone&#8217;s owner, Mondelez, said it had made the &#8220;difficult decision&#8221; to discontinue Toblerone Dark (360g) bars, adding: &#8220;While&hellip;\n","protected":false},"author":2,"featured_media":31131,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[51,10237,2600,16,15],"class_list":{"0":"post-31130","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-chocolate","10":"tag-switzerland","11":"tag-uk","12":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114360920621950202","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/31130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=31130"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/31130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/31131"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=31130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=31130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=31130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}