{"id":313817,"date":"2025-08-03T06:17:14","date_gmt":"2025-08-03T06:17:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/313817\/"},"modified":"2025-08-03T06:17:14","modified_gmt":"2025-08-03T06:17:14","slug":"i-visited-the-costa-del-birmingham-holiday-spot-a-bus-ride-from-town","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/313817\/","title":{"rendered":"I visited the &#8216;Costa Del Birmingham&#8217; holiday spot a bus ride from town"},"content":{"rendered":"<p>One hundred years ago, Brummies would get their little tram token and escape the city for a holiday on our doorstep. So I followed in their footsteps &#8211; here&#8217;s how it went.<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/1_Bozzers-56jpgKirsty-Bosley.jpg\" alt=\"Kirsty Bosley\" class=\"AuthorBio_bio-image-figure__aHRRv\" loading=\"eager\"\/><\/p>\n<p class=\"AuthorBio_bio-text__yt_tm\">Kirsty is a Black Country bab in Birmingham, a freelance contributor with a particular interest in food and drink, music, leisure, fun and adventure. She was a former Women in Local News Best What&#8217;s On Journalist and she&#8217;s particularly interested in hearing about new openings and brilliant things to do in the region. Get in touch: Kirsty.Bosley@reachplc.com.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/0_1000035824jpeg.jpg\" alt=\"Kirsty Bosley taking a staycation at Joe Joe Jim's\" loading=\"eager\"  \/>Kirsty Bosley taking a staycation at Joe Joe Jim&#8217;s(Image: Kirsty Bosley)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">I was rooting through a tat box in an old antique shop last year when I happened upon a Birmingham Corporation Tramways token, a coin that would have once permitted Brummies to travel along the network that ran from 1904 until 1953.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">I took it home and, every time I held it, I wondered about all the others who would have used it to travel from Erdington in the north all the way to Rednal in the south.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">We have the West Midlands Metro now of course, but Edgbaston is as far as it goes on our side just now.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">In the 1920s, the network&#8217;s southernmost point was a holiday destination for people escaping the polluted city in pursuit of fresh air. They&#8217;d pack up their picnics and jump on the tram to visit the Lickey Hills.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">And so, with that tram token in mind, I decided to do that exact thing on a sunny Sunday, to see what the Brummies of 100 years ago saw.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">I imagined that, aside from the wonderful country park &#8211; it&#8217;s hiking trails, beacon offering views over our city skyline and the occasionally knocking woodpecker as wonderful as ever &#8211; I wouldn&#8217;t find much left that told of a Birmingham holiday.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">I was, as I often am when I make assumptions, totally wrong.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">On Lickey Road, it was signs advertising ice creams that caught my attention, because I&#8217;m that kind of girl.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">&#8220;It&#8217;s Birmingham-on-Sea!&#8221; I said to my holiday companion as it hearkened back to trips to the coast.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">We&#8217;d found Joe Joe Jim&#8217;s, an old venue that had been Fletcher&#8217;s Arcade since 1920. A black and white photo of the place as it had been years ago hung on the wall along with a thousand gig posters advertising live shows coming to this place.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">I was amazed. &#8220;Our place is not flash,&#8221; another sign read, but I saw flashes of wonder everywhere I turned.<\/p>\n<p>READ MORE: <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.birminghammail.co.uk\/whats-on\/whats-on-news\/gallery\/look-inside-birmingham-holiday-fun-32159781\" tabindex=\"0\" target=\"_blank\" rel=\"noopener\">Look inside the Birmingham holiday fun arcade still entertaining after 100 years<\/a><\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">An old one armed bandit, a pink hippopotamus blowdrying her hair, a bumper car and a &#8216;CIRCUS&#8217; sign that looked like it might have come off the top of an old coin pusher.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">An Addams Family pinball machine flashing beside a Guns N&#8217; Roses one. We made a beeline for those as salve on the sore spot that was the lasting sadness of <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.birminghammail.co.uk\/whats-on\/sadness-another-birmingham-city-centre-32012258\" target=\"_blank\" aria-label=\"Tilt closing in Great Western ArcadeLink opens in a new tab.\" tabindex=\"0\" rel=\"noopener\">Tilt closing in Great Western Arcade<\/a>.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">More signs showing sideshow characters drew my attention, but then again, so did everything else.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">Leo Kongee, a human pincushion hammering a nail into his nostril, Martin Laurello the &#8216;human corkscrew&#8217; turning his head round to point in the same direction as his bum and Joe-Ann Le France, &#8220;The Double Sexed Paradox&#8221; with &#8220;a feminine form but a masculine face with a fast growing beard&#8221;.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">They&#8217;re beside the clean and modern accessible bathroom, with women only loos and &#8216;all gender&#8217; options and, as the room continues round, a bar serving craft beer, loads of lagers, an array of spirits and a cocktail menu too.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">And then, a screen, again decorated in signs and gig announcements, but I wanted to know what it was obscuring so I went nosying about.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">That&#8217;s when I met Joe. Not the Joe from the name &#8216;Joe Joe Jim&#8217;s&#8217; but the next Joe in that lineage &#8211; the great-grandson, who has been running the place for decades.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">He let me nose in the 120-capacity gig room, again with tons of points of interest, what looks like a cadillac with a high heeled leg hanging out of it, seats and tables so you can eat bar cobs or oven-fresh pizzas while you see a band.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">They were getting ready to host a ska show, Joe said, raising money for charity. Blues and Americana is popular, he said, rockabilly and rock n roll too. There&#8217;s regular open mic nights, quiz nights and more to entertain anyone that pops by Wednesday to Sunday.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">As we sat and waited for some of those pizzas I mentioned in the bar, customers started to flood in to enjoy the tunes before the fundraising gig started. It felt like such a great community place, comfortable and friendly and an old-school spot to enjoy live music.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">We need those.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">The pizzas came and they were great too. I&#8217;d gone for a three cheese, \u00a312, for the zing of blue and the bite of pine nuts in the mozzarella and parmesan mix.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">The long bubbly base provided six smashing slices, beautifully cooked, crispy and hot served by a friendly chef behind the hatch (you collect it yourself, no fancy service) and I couldn&#8217;t have asked for more.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\">Brummies might be more inclined these days to zip to BHX for a holiday to Gran Canaria or Benidorm instead of the Lickey Hills, but on the old 1920s tram route, I had the best day out in the Costa Del Birmingham!<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\"><strong class=\"Strong_strong__e2x35\">This review was independent, conducted at random and all food and drink was paid for by the reporter.<\/strong><\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh  undefined\"><strong class=\"Strong_strong__e2x35\">Joe Joe Jim&#8217;s is at 444 Lickey Road, Cofton Hackett, Birmingham, B45 8UU and you can find out <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.joejoejims.co.uk\/whats-on\/\" target=\"_blank\" aria-label=\"what&#039;s on their gig calendarLink opens in a new tab.\" tabindex=\"0\" rel=\"noopener\">what&#8217;s on their gig calendar<\/a> on their website.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"One hundred years ago, Brummies would get their little tram token and escape the city for a holiday&hellip;\n","protected":false},"author":2,"featured_media":313818,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7820],"tags":[855,10845,10314,748,12232,393,4884,38825,10846,38826,16818,16,15],"class_list":{"0":"post-313817","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-birmingham","8":"tag-birmingham","9":"tag-birmingham-pubs-and-bars","10":"tag-birmingham-restaurants","11":"tag-britain","12":"tag-days-out","13":"tag-england","14":"tag-great-britain","15":"tag-longbridge","16":"tag-pubs-in-birmingham","17":"tag-rubery-and-rednal","18":"tag-things-to-do-in-birmingham","19":"tag-uk","20":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114963378612307080","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/313817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=313817"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/313817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/313818"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=313817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=313817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=313817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}