Blue Origin <\/a>will stream the launch live via its website<\/a> beginning 30 minutes before liftoff. Space.com will carry the feed as well, if the company makes it available.<\/p>\n You may like<\/p>\n The passengers for Blue Origin’s NS-34 suborbital spaceflight. (Image credit: Blue Origin)<\/p>\n The highest-profile NS-34 passenger is Justin Sun, a 34-year-old billionaire who founded the blockchain platform Tron. In June 2021, Sun won an auction for a seat aboard the first-ever crewed flight of New Shepard, plunking down $28 million. (He did so anonymously; we didn’t learn that Sun posted the winning bid until December 2021<\/a>.)<\/p>\n A scheduling conflict kept Sun from joining that landmark flight<\/a>, which took place on July 20, 2021 \u2014 the 52nd anniversary of the Apollo 11<\/a> moon landing. The passengers that day were Jeff Bezos<\/a>, his brother Mark, aviation pioneer Wally Funk and Dutch student Oliver Daemen.<\/p>\n The people flying with Sun today are Arvinder (Arvi) Singh Bahal, an Indian-born American real estate investor and adventurer; Turkish businessman and photographer G\u00f6khan Erdem; Deborah Martorell, a journalist and meteorologist from Puerto Rico; Englishman Lionel Pitchford, <\/strong>who has run an orphanage in Nepal for three decades; and American entrepreneur James (J.D.) Russell.<\/p>\n All are spaceflight rookies except Russell, who flew on Blue Origin’s NS-28 mission<\/a> in November 2024. You can learn more about each of them in our NS-34 “meet the crew” story<\/a>.<\/p>\n NS-34 will be the 14th human spaceflight to date for New Shepard, which consists of a rocket topped by a crew capsule. Both of these elements are reusable; the rocket comes back to Earth for a vertical, powered touchdown like those performed by SpaceX<\/a>‘s Falcon 9 rockets, and the capsule lands softly under parachutes.<\/p>\n Each New Shepard flight lasts 10 to 12 minutes from liftoff to capsule touchdown. During this brief time, passengers get above the K\u00e1rm\u00e1n line<\/a> \u2014 the 62-mile-high (100 kilometers) demarcation widely regarded as the point where space begins \u2014 and experience a few minutes of weightlessness<\/a>.<\/p>\n Blue Origin has not revealed its ticket prices, so we don’t how much folks usually pay for a ride. But it’s safe to say that it’s considerably less than Sun ponied up back in 2021.<\/p>\n That sum was a philanthropic contribution. according to Blue Origin.<\/p>\n “The proceeds from the $28 million bid benefitted 19 space-focused charities to inspire future generations to pursue careers in STEAM [science, technology, engineering, art and math] and help shape the future of life in space,” the company wrote in an NS-34 mission description<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Jeff Bezos’ Blue Origin will launch a crypto billionaire and five other people to the final frontier today…\n","protected":false},"author":2,"featured_media":186245,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3844],"tags":[70,413,16,15],"class_list":{"0":"post-313919","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-space","8":"tag-science","9":"tag-space","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114963587184478555","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/313919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=313919"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/313919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/186245"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=313919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=313919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=313919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"a](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/Y7WDHZiZ5wrz7CicEwSyaJ.jpg\")
<\/p>\n