{"id":313986,"date":"2025-08-03T07:49:15","date_gmt":"2025-08-03T07:49:15","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/313986\/"},"modified":"2025-08-03T07:49:15","modified_gmt":"2025-08-03T07:49:15","slug":"basmati-rice-sale-in-london-triggers-shopper-frenzy-viral-video-sparks-backlash-so-embarrassing-trending-news","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/313986\/","title":{"rendered":"Basmati rice sale in London triggers shopper frenzy, viral video sparks backlash: \u2018So embarrassing\u2019 | Trending News"},"content":{"rendered":"<p>A video capturing a chaotic rush for Basmati rice being sold at a discounted price at Sainsbury\u2019s in Whitechapel, East London, has gone viral, prompting backlash on social media.<\/p>\n<p>ARTICLE CONTINUES BELOW VIDEO<\/p>\n<p>The <a href=\"https:\/\/indianexpress.com\/section\/trending\/\" class=\"\" target=\"_blank\" rel=\"noopener\">viral<\/a> video shows a swarm of shoppers filling their trolleys with large bags of Laila Basmati rice. Several shoppers can be seen stacking multiple bags into their carts, with some struggling to walk through the aisle due to the overcrowding at the store.<\/p>\n<p><img class=\"lazyloading\" decoding=\"async\" data-lazy-type=\"lazyloading-image\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/track_1x1.jpg\" data-lazy-src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/track_1x1.jpg\" alt=\"\" width=\"1px\" height=\"1px\" style=\"display:none;\"\/><\/p>\n<p>According to the caption on the post, the rice was being sold at a heavily reduced price of 9.50 pounds per bag. The video was originally shared on X by the account UB1UB2 West London (Southall). \u201cPeople stockpile rice after a Sainsbury\u2019s in Whitechapel put Laila Basmati rice on sale for \u00a39.50,\u201d the caption read.<\/p>\n<p><strong>Watch here:<\/strong><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">People stockpile rice after a Sainsbury\u2019s in Whitechapel put Laila Basmati rice on sale for \u00a39.50 <a href=\"https:\/\/t.co\/fBQokKzk1e\" class=\"\" rel=\"nofollow, noopener\" target=\"_blank\">pic.twitter.com\/fBQokKzk1e<\/a><\/p>\n<p>\u2014 UB1UB2 West London (Southall) (@UB1UB2) <a href=\"https:\/\/twitter.com\/UB1UB2\/status\/1951592871343083627?ref_src=twsrc%5Etfw\" class=\"\" rel=\"nofollow, noopener\" target=\"_blank\">August 2, 2025<\/a><\/p>\n<\/blockquote>\n<p><a rel=\"noamphtml noopener\" class=\"keywordtourl\" href=\"https:\/\/indianexpress.com\" target=\"_blank\">Indianexpress.com<\/a> couldn\u2019t independently verify the credibility of the video.<\/p>\n<p>Story continues below this ad<\/p>\n<p>With over 500,000 views, the video has sparked a range of reactions. \u201cI find this kind of greedy behaviour unbearable. People are humiliating themselves over just a few pounds in savings,\u201d a user wrote. \u201cSo embarrassing,\u201d another user commented.<\/p>\n<p>\u201cWhat annoys me that unfortunately we always gonna have selfish people so as a supermarket have restrictions in place. Only one per customer if purchasing only the rice. 3 per customer if you do minimum \u00a350 worth of shopping. Will stop the selfish people,\u201d a third user reacted.<\/p>\n<p>\u201cImmigration problem aside, it is not a bad idea to stockpile something that has a long shelf life &amp; does not go bad for a while. Cultures where rice is a staple, it is not uncommon for people to buy even a 100 kg sack of rice, store it in large drums &amp; use it throughout the year,\u201d a fourth user said.<\/p>\n<p>According to a <a rel=\"noamphtml noopener\" class=\"keywordtourl\" href=\"https:\/\/indianexpress.com\/about\/yahoo\/\" target=\"_blank\">Yahoo<\/a> article, a temporary shortage of Costco\u2019s rotisserie chicken triggered a chaotic rush for chicken at a California Costco in 2021. The viral video showed several customers filling their carts with multiple birds, sparking outrage over overbuying and food waste.<\/p>\n<p>\u00a9 IE Online Media Services Pvt Ltd<\/p>\n<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\tExpand\n\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"A video capturing a chaotic rush for Basmati rice being sold at a discounted price at Sainsbury\u2019s in&hellip;\n","protected":false},"author":2,"featured_media":313987,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[114413,114415,114416,748,393,4884,24262,257,114414,5776,16,15,416,31204],"class_list":{"0":"post-313986","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-basmati-rice-sale-in-london","9":"tag-basmati-rice-sale-london-video","10":"tag-basmati-rice-sale-price-in-london","11":"tag-britain","12":"tag-england","13":"tag-great-britain","14":"tag-indianexpress","15":"tag-london","16":"tag-london-chaotic-scene-basmati-rice-sale","17":"tag-trending","18":"tag-uk","19":"tag-united-kingdom","20":"tag-viral","21":"tag-viral-videos"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114963744293105251","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/313986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=313986"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/313986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/313987"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=313986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=313986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=313986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}