{"id":314597,"date":"2025-08-03T13:24:18","date_gmt":"2025-08-03T13:24:18","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/314597\/"},"modified":"2025-08-03T13:24:18","modified_gmt":"2025-08-03T13:24:18","slug":"coffee-consumption-surges-as-thai-market-defies-economic-slump","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/314597\/","title":{"rendered":"Coffee consumption surges as Thai market defies economic slump"},"content":{"rendered":"<p>            <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/lg-webp.webp\" alt=\"Auramon Supthaweethum, director-general of the DBD\" class=\"img-fluid w-100 showcaption-true\" style=\"width: 1300px; height: 731px;\" width=\"1300\" height=\"731\" loading=\"lazy\"\/>\n        <\/p>\n<p>Auramon Supthaweethum, director-general of the DBD, reported that 415 new coffee-related businesses were registered between January and June 2025, marking an 8.92% year-on-year increase. All were categorised as small enterprises, with over 33% based in Bangkok, reflecting the continued strength of the coffee market.<\/p>\n<p>However, financial data over the past three years show flat overall industry revenue, while net profits\u2014particularly among producers\u2014have declined due to rising costs and intense competition.\u00a0<\/p>\n<p>In 2024, total industry revenue stood at 206.75 billion baht (37.21 billion from producers and 169.53 billion from distributors), representing a 1.7% increase from 2023.<\/p>\n<p>Coffee shops in Thailand fall into two key models:<\/p>\n<ul>&#13;<\/p>\n<li aria-level=\"1\">Franchise\/chains \u2013 Large-scale networks suitable for newcomers to the business.<br \/>&#13;<br \/>\n\t\u00a0<\/li>\n<p>&#13;<\/p>\n<li aria-level=\"1\">Independent \u2013 Owner-operated ventures that make up 94.4% of the market. These often include standalone shops, coffee trucks and kiosks, with 1\u20133 branches per brand.<br \/>&#13;<br \/>\n\t\u00a0<\/li>\n<p>&#13;\n<\/ul>\n<p>Franchise and chain coffee shops enjoy higher profitability, with an average net profit margin of 17.5% and annual revenue growth of 10%. In contrast, independent coffee shops\u2014despite offering unique branding and high-quality products\u2014earn an average margin of just 4.6%, underscoring the competitive pressure within this segment.<\/p>\n<p>While the specialty and experience-driven segments still present strong growth potential, entrepreneurs face challenges from cost volatility and market saturation.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Auramon Supthaweethum, director-general of the DBD, reported that 415 new coffee-related businesses were registered between January and June&hellip;\n","protected":false},"author":2,"featured_media":314598,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3090],"tags":[51,578,23956,15398,114684,1700,114682,114683,16,15],"class_list":{"0":"post-314597","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-business","9":"tag-coffee","10":"tag-commerce-ministry","11":"tag-consumption","12":"tag-dbd","13":"tag-economy","14":"tag-thai-market","15":"tag-the-department-of-business-development","16":"tag-uk","17":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114965058195862286","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/314597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=314597"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/314597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/314598"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=314597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=314597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=314597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}