{"id":316224,"date":"2025-08-04T04:02:10","date_gmt":"2025-08-04T04:02:10","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/316224\/"},"modified":"2025-08-04T04:02:10","modified_gmt":"2025-08-04T04:02:10","slug":"soudal-quick-step-set-for-tour-de-pologne-rebranding","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/316224\/","title":{"rendered":"Soudal \u2013 Quick-Step set for Tour de Pologne rebranding"},"content":{"rendered":"<p>Soudal \u2013 Quick-Step will once<br \/>\nagain ride under a new name for the upcoming <a href=\"https:\/\/cyclinguptodate.com\/tour-de-pologne\" title=\"Tour de Pologne\" target=\"_blank\" rel=\"noopener\">Tour de Pologne<\/a>, with the squad<br \/>\nrebranded as \u2018T-Rex Quick-Step\u2019 for the week-long race in Poland. The identity<br \/>\nshift, first introduced at last year\u2019s Vuelta a Espa\u00f1a, returns alongside the<br \/>\nteam\u2019s eye-catching black-and-gold Castelli jerseys. These kits are inspired by<br \/>\nthe team\u2019s title sponsor Soudal\u2019s adhesive product, T-REX GOLD. The rebranding<br \/>\ncomes as the team targets stage wins and a possible overall result during<br \/>\nPoland\u2019s top cycling event, starting on Monday.<\/p>\n<p>\u201cWe are once again extremely proud<br \/>\nto support the team of the Tour de Pologne,\u201d said Andrzej Kaczor, Managing<br \/>\nDirector of Soudal Sp, in a press release. \u201cJust as this prestigious race<br \/>\npromotes our country on the international stage, the distinctive team name and<br \/>\nthe new logo featured on the riders\u2019 kits promote the high-quality T-REX GOLD<br \/>\nadhesive range perfectly \u2013 ultra-strong, ultra-fast, and exceptionally<br \/>\nreliable, just like the athletes in our team.\u201d<\/p>\n<p>Kaczor added, \u201cT-REX GOLD stands<br \/>\nas a symbol of durability, strength, innovation, and boldness \u2013 qualities that<br \/>\nalign perfectly with the spirit of professional cycling and drive our team to<br \/>\nachieve consistent success. I am confident that this unique element \u2013 a key<br \/>\npart of our brand promotion strategy \u2013 will leave a lasting impression on<br \/>\ncycling fans and our loyal customers alike.\u201d<\/p>\n<p>&#13;<\/p>\n<p>The Tour de Pologne runs from<br \/>\nAugust 4 to 10 and serves as the first major WorldTour event following the Tour<br \/>\nde France. With a mixed terrain offering chances for sprinters, puncheurs, and<br \/>\ntime trialists, the race begins in Wroclaw and wraps up in the historic salt<br \/>\nmine town of Kopalnia Soli.<\/p>\n<p>\u201cWe have a strong and confident<br \/>\nteam for next week and we hope to get some more good results at this race where<br \/>\nwe\u2019ve won a lot in the past,\u201d said sports director Dries Devenyns. \u201cFor the<br \/>\nbunch sprints we count on Paul, who has had some nice victories this year and<br \/>\nwho can rely on several riders to control the flat stages and guide him in the<br \/>\nfinale. Concerning the general classification, we plan on taking it day by day<br \/>\nand see what we can do there.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Soudal \u2013 Quick-Step will once again ride under a new name for the upcoming Tour de Pologne, with&hellip;\n","protected":false},"author":2,"featured_media":316225,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4104],"tags":[4230,79,16,15],"class_list":{"0":"post-316224","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling","8":"tag-cycling","9":"tag-sports","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114968510003365792","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/316224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=316224"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/316224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/316225"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=316224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=316224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=316224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}