{"id":317253,"date":"2025-08-04T13:39:10","date_gmt":"2025-08-04T13:39:10","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/317253\/"},"modified":"2025-08-04T13:39:10","modified_gmt":"2025-08-04T13:39:10","slug":"spotify-is-raising-premium-prices-outside-the-us","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/317253\/","title":{"rendered":"Spotify is raising Premium prices outside the US"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Spotify is increasing prices in several regions outside of the US, just days after posting disappointing earnings. <a href=\"https:\/\/newsroom.spotify.com\/2025-08-04\/upcoming-changes-to-spotify-premium-subscriptions\/\" target=\"_blank\" rel=\"noopener\">Spotify announced on Monday<\/a> that Premium subscribers across Europe, South Asia, the Middle East, Africa, Latin America, and Asia-Pacific will be notified about pricing changes \u201cover the next month,\u201d providing an example email showing a \u20ac1 monthly increase from \u20ac10.99 to \u20ac11.99 in an unspecified country.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Unfortunately, Spotify\u2019s announcement doesn\u2019t name the impacted countries. A spot check across multiple European countries using Internet Archive snapshots from July shows that \u20ac1\/mth increases have already been applied for new customers in Spain, Italy, and Portugal. European countries that previously raised subscription pricing in recent months \u2014 including France, Belgium, Luxembourg, and the Netherlands \u2014 do not appear to have been hit with additional increases.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Despite posting positive results for paid subscriber growth in its <a href=\"https:\/\/investors.spotify.com\/financials\/default.aspx#quarterly-results\" target=\"_blank\" rel=\"noopener\">quarterly earnings report on July 29th<\/a>, Spotify\u2019s profit forecast fell below analysts\u2019 estimates. Spotify\u2019s stock price fell by 11.5 percent the same day, wiping $16 billion off the company\u2019s market cap.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">When asked during the earnings call why Spotify isn\u2019t raising prices more frequently, <a href=\"https:\/\/www.musicbusinessworldwide.com\/learnings-from-spotifys-q2-2025-earnings-call-music-pro-tier\/\" target=\"_blank\" rel=\"noopener\">CEO Daniel Ek said<\/a> that the streaming company was prioritizing retaining subscribers for the long term over making short-term revenue gains. These new price increases may not be directly responding to that criticism, however, as <a href=\"https:\/\/www.ft.com\/content\/e58c0d37-392b-46ce-8835-f954b8676890\" target=\"_blank\" rel=\"noopener\">The Financial Times reported<\/a> in April that Spotify was already planning to hike prices in Europe and Latin America this summer.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">US pricing is so far unaffected. Spotify held fast to US pricing for 12 years prior to the first increases that began in <a href=\"https:\/\/www.theverge.com\/2023\/7\/24\/23805364\/spotify-us-price-increase-10-99-a-month-9-99-month-twelve-years\" target=\"_blank\" rel=\"noopener\">2023<\/a> and continued into <a href=\"https:\/\/www.theverge.com\/2024\/6\/3\/24170301\/spotify-us-price-increase-plans\" target=\"_blank\" rel=\"noopener\">2024<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Spotify is increasing prices in several regions outside of the US, just days after posting disappointing earnings. Spotify&hellip;\n","protected":false},"author":2,"featured_media":317254,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[51,77,12,6603,16,15],"class_list":{"0":"post-317253","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-entertainment","10":"tag-news","11":"tag-spotify","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114970778929655702","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/317253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=317253"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/317253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/317254"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=317253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=317253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=317253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}