{"id":317816,"date":"2025-08-04T18:31:12","date_gmt":"2025-08-04T18:31:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/317816\/"},"modified":"2025-08-04T18:31:12","modified_gmt":"2025-08-04T18:31:12","slug":"the-place-london-opens-on-south-molton-street-in-the-old-browns-space","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/317816\/","title":{"rendered":"The Place London Opens on South Molton Street, in the Old Browns Space"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>HOME AGAIN:<\/strong> Retailer and entrepreneur <a data-id=\"1235678872\" data-type=\"post\" href=\"https:\/\/wwd.com\/menswear-news\/mens-lifestyle\/simon-burstein-builds-bookish-brand-leathersmith-london-1235678872\/\" target=\"_blank\" rel=\"noopener\">Simon Burstein<\/a> has moved his store, <a data-id=\"1202982120\" data-type=\"post\" href=\"https:\/\/wwd.com\/business-news\/retail\/feature\/exclusive-the-place-london-opens-in-paris-near-the-odeon-theatre-1202982120\/\" target=\"_blank\" rel=\"noopener\">The Place London<\/a>, to a familiar place, South Molton Street in Mayfair. He\u2019s opened the store on the former site of <a href=\"https:\/\/wwd.com\/tag\/browns\/\" id=\"auto-tag_browns\" data-tag=\"browns\" target=\"_blank\" rel=\"noopener\">Browns<\/a>, the landmark luxury retailer founded by his family in 1970.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a href=\"https:\/\/wwd.com\/eye\/people\/remembering-rosita-missoni-who-died-at-1236786494\/\" id=\"related_article_link_browns\" data-tag=\"browns\" target=\"_blank\" rel=\"noopener\">Browns<\/a> left South Molton Street during the pandemic, and in 2021 it moved into a high-tech store on nearby <a data-id=\"1235428071\" data-type=\"post\" href=\"https:\/\/wwd.com\/fashion-news\/fashion-scoops\/browns-exclusive-gucci-cosmogonie-edit-installation-brook-street-flagship-1235428071\/\" target=\"_blank\" rel=\"noopener\">Brook Street<\/a>, not far from <a data-id=\"1236934681\" data-type=\"post\" href=\"https:\/\/wwd.com\/fashion-news\/fashion-scoops\/il-pellicano-shrimp-risotto-signature-negronis-claridges-1236934681\/\" target=\"_blank\" rel=\"noopener\">Claridge\u2019s<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe old Browns was a higgledy-piggledy lineup of interconnected shops with an Alice in Wonderland style and had been a retail institution for nearly 50 years. The Burstein family sold the business to Farfetch in 2015, and the move to Brook Street was announced four years later. <\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/Unknown-rotated.jpeg\" alt=\"\" data-lazy- data-lazy- height=\"640\" width=\"480\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tThe Place on South Molton Street in <a href=\"https:\/\/wwd.com\/tag\/london\/\" id=\"auto-tag_london\" data-tag=\"london\" target=\"_blank\" rel=\"noopener\">London<\/a>. It occupies the former Browns space on the street.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Place is located at 26 South Molton Street and spans 1,200 square feet over three floors. The ground\u00a0floor and mezzanine are dedicated to womenswear, while the Leathersmith of <a href=\"https:\/\/wwd.com\/footwear-news\/shoe-features\/fendi-opens-permanent-footwear-space-harrods-1238026352\/\" id=\"related_article_link_london\" data-tag=\"london\" target=\"_blank\" rel=\"noopener\">London<\/a> diary and journals are on the lower ground floor. Leathersmith is also owned by Burstein. \u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLeathersmith menswear\u00a0has its own entrance at 67 Davies Street, opposite the Bond Street Underground station.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Place London was formerly located in Connaught village\u00a0near Marble Arch, but Burstein said the footfall wasn\u2019t ideal so when the lease expired he decided to move to the old Browns space.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tGrosvenor, which owns much of Mayfair, is also refurbishing South Molton Street and turning the other units that once made up Browns into a mix of retail and residential properties.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/Unknown-1.jpeg\" alt=\"\" data-lazy- data-lazy- height=\"640\" width=\"480\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tA look inside <a href=\"https:\/\/wwd.com\/tag\/simon-burstein\/\" id=\"auto-tag_simon-burstein\" data-tag=\"simon-burstein\" target=\"_blank\" rel=\"noopener\">Simon Burstein<\/a>\u2018s store, The Place, which has moved to South Molton Street in London. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBurstein said The Place will continue to focus on \u201caffordable luxury, with the emphasis on creativity, craftsmanship and uniqueness from international under-the-radar designers.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe store carries names including Cord, a sustainable clothing label that produces one-off designs that are like wearable pieces of art; luxe silk tailored creations by Pierre-Louis Mascia, and romantic pieces from Les Filles d\u2019Ailleurs by the Romanian designer Gabriela Lissillour.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAccessories include bags from the Italian label Zanellato, and the Ghanaian brand AAKS. The Place also has two Paris shops that carry similar assortments for men and women.<\/p>\n","protected":false},"excerpt":{"rendered":"HOME AGAIN: Retailer and entrepreneur Simon Burstein has moved his store, The Place London, to a familiar place,&hellip;\n","protected":false},"author":2,"featured_media":317817,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[748,27722,393,4884,257,115546,16,15],"class_list":{"0":"post-317816","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-britain","9":"tag-browns","10":"tag-england","11":"tag-great-britain","12":"tag-london","13":"tag-simon-burstein","14":"tag-uk","15":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114971927112858102","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/317816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=317816"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/317816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/317817"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=317816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=317816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=317816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}