{"id":318346,"date":"2025-08-04T23:22:12","date_gmt":"2025-08-04T23:22:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/318346\/"},"modified":"2025-08-04T23:22:12","modified_gmt":"2025-08-04T23:22:12","slug":"lessons-from-the-uks-broadband-boom-the-irish-news","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/318346\/","title":{"rendered":"Lessons from the UK\u2019s broadband boom \u2013 The Irish News"},"content":{"rendered":"

Just over five years ago, the UK\u2019s digital infrastructure looked very different. Prior to the Covid-19 \u2018work from home\u2019 phenomenon in early 2020, only 12% of homes and businesses had access to full-fibre broadband. For many, slow speeds and unreliable service were a daily frustration – particularly in rural areas.<\/p>\n

But today, that landscape has changed dramatically. Thanks to a combination of government-backed initiatives, regulatory reform, and private sector investment, full-fibre coverage now reaches more than 78% of UK premises. Northern Ireland is leading the way, with an impressive 96% coverage, placing it ahead of every other UK region.<\/p>\n

This is a huge achievement and one that deserves recognition. But coverage alone doesn\u2019t equal connectivity.<\/p>\n

Despite the widespread availability of fibre infrastructure, Northern Ireland\u2019s adoption rate remains stubbornly low. Recent figures suggest that only around 38% of eligible premises have actually made the switch to full-fibre services.<\/p>\n

\"Newry<\/a>\"Vodafone<\/a><\/p>\n

So, why the hesitation?<\/p>\n<\/p>\n

Part of the issue is awareness. Many people simply don\u2019t realise that full fibre is available in their area, or they\u2019re unsure about what switching involves. <\/p>\n

There are also misconceptions about cost, disruption, and whether the upgrade is really necessary – especially for smaller businesses or households that feel their current service is \u2018good enough\u2019.<\/p>\n

It is clear that, to close this adoption gap, we need more than infrastructure – we need engagement.<\/p>\n

At b4b Group, we see first-hand how access to fast, reliable broadband can make a difference. As the only Northern Ireland-based retail service provider of Fibrus on the Project Stratum network, we\u2019re helping to bring high-speed connectivity to some of the most remote parts of Northern Ireland.<\/p>\n

But beyond delivering the service, we\u2019re also focused on building trust, explaining the benefits of full fibre in practical terms and supporting customers through the transition.<\/p>\n

It is important to remember that it is not about selling a product – it\u2019s about showcasing how better broadband can open doors. For businesses, that might mean smoother remote working, faster data processing, or the ability to adopt cloud-based tools. <\/p>\n

For communities, it can mean better access to services, education and digital inclusion.<\/p>\n

Our partnership with Fibrus has made it possible to reach areas that were previously left behind. Fibrus\u2019 focus on under-served regions has complemented our approach, allowing us to work closely with customers on the ground to help turn coverage into connection.<\/p>\n

There are still challenges ahead. The UK has made major strides in infrastructure, but take-up must now be the priority. Policy-makers, providers, and communities all have a role to play in making that happen.<\/p>\n

\"DavidDavid Armstrong, chief executive of the b4b Group <\/p>\n

For Northern Ireland, the opportunity is clear. With nearly full coverage in place, we have the foundations for a digitally inclusive future. <\/p>\n

Now is the time to build on that foundation, ensuring that more people and businesses can realise the benefits of fast, reliable, broadband connection.<\/p>\n