{"id":319655,"date":"2025-08-05T11:13:13","date_gmt":"2025-08-05T11:13:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/319655\/"},"modified":"2025-08-05T11:13:13","modified_gmt":"2025-08-05T11:13:13","slug":"naver-to-fully-acquire-spains-wallapop-in-global-push-for-social-commerce","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/319655\/","title":{"rendered":"Naver to fully acquire Spain&#8217;s Wallapop in global push for social commerce"},"content":{"rendered":"<p>                                Published: 05 Aug. 2025, 18:15\n                            <\/p>\n<p>                                                                                  <img decoding=\"async\" alt=\"The corporate logo of Wallapop as provided by Naver. [YONHAP]\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/d56f45ed-2e8d-4f37-8451-55db3d018717.jpg\"\/>                                              <\/p>\n<p class=\"caption\">The corporate logo of Wallapop as provided by Naver. [YONHAP]<\/p>\n<p>                      \u00a0  <br \/>   Korean internet giant Naver said Tuesday it has decided to fully acquire Spanish online marketplace Wallapop as part of a broader strategy to expand its social commerce business overseas.  <br \/>   \u00a0  <br \/>    Naver will invest 604.5 billion won ($435.2 million) to acquire an additional 70.5 percent stake in the Spanish firm, raising its total ownership to 100 percent, the company said in a statement.  <br \/>   \u00a0  <br \/>   \u00a0  <br \/>    Founded in 2013, Wallapop is one of Spain&#8217;s largest peer-to-peer marketplaces, with more than 19 million monthly active users. The platform specializes in second-hand goods, offering nearly everything from daily necessities and home appliances to vehicles.  <br \/>   \u00a0  <br \/>    Wallapop is currently expanding its operations in Italy and Portugal.  <br \/>   \u00a0  <br \/>    The planned complete acquisition follows Naver&#8217;s previous investments totaling 255 billion won, which secured a combined 29.5 percent stake in 2021 and 2023.  <br \/>   \u00a0  <br \/>    Naver said the two companies have agreed to strengthen their partnership under terms that give Naver complete control of the Spanish platform.  <br \/>   \u00a0  <br \/>    The Korean tech company aims to expand its marketplace business across Europe, building on its presence in Korea, the United States and Japan.  <br \/>   \u00a0  <br \/>    As part of this expansion, Naver acquired U.S.-based social commerce platform Poshmark and Japan-based Soda in 2023.  <br \/>   \u00a0  <br \/>    &#8220;Naver has been investing in the European market over the past 10 years to find a strong business partner,&#8221; Naver Chief Executive Officer (CEO) Choi Soo-yeon said. &#8220;We plan to integrate our technology and business experience into Wallapop to help the Spanish firm take the next step forward.&#8221;\u00a0  <\/p>\n<p>Yonhap<\/p>\n","protected":false},"excerpt":{"rendered":"Published: 05 Aug. 2025, 18:15 The corporate logo of Wallapop as provided by Naver. [YONHAP] \u00a0 Korean internet&hellip;\n","protected":false},"author":2,"featured_media":319656,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5312],"tags":[2000,299,104],"class_list":{"0":"post-319655","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-spain","8":"tag-eu","9":"tag-europe","10":"tag-spain"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114975867155364089","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/319655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=319655"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/319655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/319656"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=319655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=319655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=319655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}