Tesla vehicles are parked outside of a dealership on July 24, 2025 in Austin, Texas. <\/p>\n
Brandon Bell | Getty Images<\/p>\n
Tesla<\/a>‘s new car sales plummeted in both Britain and Germany in July, according to industry data published Tuesday, extending a protracted European downturn for the U.S. electric automaker.<\/p>\n Data published<\/a> by the U.K.’s Society of Motor Manufacturers and Traders (SMMT) showed Tesla’s new car sales dropped by nearly 60% to 987 units last month, down from 2,462 a year ago.<\/p>\n In Germany, Tesla car sales fell to 1,110 units in July, down 55.1% from the same month in 2024. The number of Tesla’s sold in Europe’s largest economy over January-July, meanwhile, plunged by 57.8% to 10,000 units, data<\/a> from road traffic agency KBA showed.<\/p>\n In sharp contrast, China’s EV giant BYD posted astronomical growth in two of Europe’s largest car markets last month.<\/p>\n BYD sold 3,184 units in the U.K. in July, more than quadrupling its sales from a year ago. The company enjoyed similar success in Germany, notching a year-on-year sales uptick of nearly 390%.<\/p>\n A potential customer inspects electric cars of Chinese manufacturer BYD at a dealership on May 23, 2025 in Berlin, Germany.<\/p>\n Sean Gallup | Getty Images News | Getty Images<\/p>\n The latest figures reaffirm a downward regional trend<\/a> for sales from Elon Musk<\/a>‘s company, which continues to face stiff competition, particularly from Chinese EV manufacturers, and reputational damage from Musk’s incendiary rhetoric and relationship with the Trump administration.<\/p>\n