{"id":320174,"date":"2025-08-05T15:46:13","date_gmt":"2025-08-05T15:46:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/320174\/"},"modified":"2025-08-05T15:46:13","modified_gmt":"2025-08-05T15:46:13","slug":"ftse-100-and-us-stocks-take-a-knock-as-traders-eye-earnings-and-tariffs","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/320174\/","title":{"rendered":"FTSE 100 and US stocks take a knock as traders&#8217; eye earnings and tariffs"},"content":{"rendered":"\n<p class=\"yf-1090901\">Yahoo Finance UK&#8217;s Pedro Goncalves writes:<\/p>\n<p class=\"yf-1090901\">Shares in American Eagle Outfitters (<a data-i13n=\"cpos:1;pos:1\" href=\"https:\/\/uk.finance.yahoo.com\/quote\/AEO\" data-ylk=\"slk:AEO;cpos:1;pos:1;elm:context_link;itc:0;sec:content-canvas\" class=\"link \" target=\"_blank\" rel=\"noopener\">AEO<\/a>) were higher in pre-market trading and closed 23% higher on Monday after US president Donald Trump complimented the retailer\u2019s marketing campaign with actress Sydney Sweeney.<\/p>\n<p class=\"yf-1090901\">&#8220;Sydney Sweeney, a registered Republican, has the &#8216;HOTTEST&#8217; ad out there,&#8221; Trump <a data-i13n=\"cpos:2;pos:1\" href=\"https:\/\/truthsocial.com\/@realDonaldTrump\/posts\/114970952739677687\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:wrote in a post on Truth Social;cpos:2;pos:1;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">wrote in a post on Truth Social<\/a>, the social media platform he owns. &#8220;It&#8217;s for American Eagle, and the jeans are &#8216;flying off the shelves.&#8217; Go get &#8217;em Sydney!&#8221;<\/p>\n<p class=\"yf-1090901\">The campaign, which features the slogan \u201cSydney Sweeney has great jeans,\u201d has drawn criticism from some commentators, who have accused the company of using a double entendre. Critics argue the slogan refers not to denim but to Sweeney\u2019s appearance \u2014 particularly her blonde hair and blue eyes \u2014 suggesting a coded message about genetic traits.<\/p>\n<p class=\"yf-1090901\">American Eagle responded to the accusations on Sunday in a <a data-i13n=\"cpos:3;pos:1\" href=\"https:\/\/www.instagram.com\/p\/DM0tMjaTBll\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:post on its Instagram page;cpos:3;pos:1;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">post on its Instagram page<\/a>: &#8220;&#8216;Sydney Sweeney has great jeans&#8217; is and always was about the jeans. Her jeans. Her story.&#8221;<\/p>\n<p class=\"yf-1090901\">The marketing boost comes at a critical time for the US apparel retailer, which has faced sluggish performance amid a challenging retail environment. Earlier this year, American Eagle announced a $75m write-down in spring and summer merchandise and withdrew its full-year guidance, citing slow sales, aggressive discounting and macroeconomic uncertainty.<\/p>\n<p class=\"yf-1090901\">In its May earnings update, the company said it expected second-quarter revenue to decline 5%, with comparable sales down 3% and gross margins under pressure. Operating income for the quarter was forecast to fall between $40m and $45m.<\/p>\n<p class=\"yf-1090901\"><a data-i13n=\"cpos:4;pos:1\" href=\"https:\/\/uk.finance.yahoo.com\/news\/diageo-palantir-saudi-aramco-american-eagle-hims-hers-trending-tickers-083028669.html\" data-ylk=\"slk:Read more on Yahoo Finance UK;cpos:4;pos:1;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\" target=\"_blank\" rel=\"noopener\"><strong>Read more on Yahoo Finance UK<\/strong><\/a><\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Yahoo Finance UK&#8217;s Pedro Goncalves writes: Shares in American Eagle Outfitters (AEO) were higher in pre-market trading and&hellip;\n","protected":false},"author":2,"featured_media":320175,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5311],"tags":[47453,32,31618,1880,53676,49,978,659],"class_list":{"0":"post-320174","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-united-states","8":"tag-corporate-earnings","9":"tag-donald-trump","10":"tag-earnings-reports","11":"tag-ftse-100","12":"tag-ftse-250","13":"tag-united-states","14":"tag-us","15":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114976940606530495","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/320174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=320174"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/320174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/320175"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=320174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=320174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=320174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}