![\"Children](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/0_kids-watching-movie-in-cinema.jpg\")
The upgrade enhances the cinema experience for residents and visitors alike(Image: XSite)<\/p>\nMovie-lovers will be able to enjoy some of the biggest new blockbusters on the newly upgraded screen<\/p>\n
15:40, 05 Aug 2025Updated 15:40, 05 Aug 2025<\/p>\n
The upgrade enhances the cinema experience for residents and visitors alike(Image: XSite)<\/p>\n
The cinema is always a top day out for adults and children alike. Whether you’re dying to see the latest big release or are just looking for something to do to escape the rain or have a bit of respite from the summer heat.<\/p>\n
And from blockbusters to scary movies, there really is a genre for everyone. Scots will be excited to hear, then, that ODEON’s IMAX cinema at Xsite Braehead<\/a> has reopening its screen today, Tuesday, August 5.<\/p>\n It comes after a “major” upgrade, which includes a brand-new Laser system to elevate your viewing experience. The upgrade is going to give moviegoers “an unparalleled visual and audio experience.”<\/p>\n The new screen will “enhance” cinema trips for the local community and visitors, too, cementing XSite as many people’s go-to destination for fun and leisure.<\/p>\n “We\u2019re excited to unveil the brand-new ODEON IMAX with Laser here at XSite,” Bruce Harley, XSite Centre Manager, said.<\/p>\n He added: “As a leading entertainment destination, we\u2019re committed to providing our visitors an elevated experience<\/a>, and the arrival of these screens will be a fantastic addition \u2013 making every visit to XSite even more special.”<\/p>\n ODEON Braehead\u2019s <\/a>transformation includes a major investment to upgrade to IMAX\u2019s most advanced cinematic technology, IMAX with Laser.<\/p>\n The system sets itself apart with its 4K laser projection system featuring a new optical engine and a suite of proprietary IMAX technologies <\/a>that deliver crystal-clear IMAX laser projection, enhanced resolution, deeper contrast, and the most distinct colours ever available on-screen.<\/p>\n In addition to the visual upgrade, the cinema now boasts a multi-channel audio system that delivers greater dynamic range and precision, offering the ultimate audio immersion exclusive to IMAX screens.<\/p>\n The system is also supported by IMAX\u2019s 24\/7\/365 Network Operations Centre and features built-in image calibration and audio tuning to ensure optimum performance at every screening.<\/p>\n Laura Canavan Doyle, Senior Marketing Manager at ODEON Cinemas said: “We\u2019re delighted to expand our long-standing partnership with IMAX as we continue investing in our cinemas <\/a>to elevate movie experiences.<\/p>\n “We look forward to welcoming guests back to our Braehead cinema at XSite.”<\/p>\n Guests will be able to enjoy some of the biggest new blockbusters on the newly upgraded screen. This includes Marvel\u2019s The Fantastic Four: First Steps and the hotly anticipated horror film Weapons.<\/p>\n It comes as Braehead Arena has become the first arena and the biggest venue to commit to not charging artists fees for selling merch<\/a>.<\/p>\n Get the latest news sent straight to your messages by joining our WhatsApp community today.<\/p>\n You’ll receive daily updates on breaking news as well as the top headlines across Scotland.<\/p>\n No one will be able to see who is signed up and no one can send messages except the Daily Record team.<\/p>\n All you have to do is click here if you’re on mobile<\/strong><\/a>, select ‘Join Community’ and you’re in!<\/p>\n If you’re on a desktop, simply scan the QR code above with your phone and click ‘Join Community’.<\/p>\n We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don\u2019t like our community, you can check out any time you like.<\/p>\n To leave our community click on the name at the top of your screen and choose ‘exit group’.<\/p>\n If you\u2019re curious, you can read our Privacy Notice.<\/a><\/p>\n The Arena \u2013 home of the Glasgow Clan ice hockey team – has partnered with Ghostwriter Consultancy & Events to work on developing a programme of world class live music, entertainment, comedy and sporting shows and events.<\/p>\n With a bigger focus on live music in the Arena set to bring even more big names, previous shows have included Oasis<\/a>, Beyonc\u00e9, Bob Dylan, Paul Weller, Blondie, SUM 41, Blink-182 and Beyonc\u00e9.<\/p>\n![\"XSite](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/0_xsite-rainbow.jpg\")
XSite is located near the Braehead Shopping Centre in Renfrew, just outside of Glasgow(Image: XSite)<\/p>\n![\"Cinema](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/1_cinema-celebration.jpg\")
ODEON\u2019s IMAX cinema reopened its screen on Tuesday, August 5, 2025(Image: XSite)<\/p>\n![\"\"](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/05\/0_WACOMMUNITYQR3.jpg\")
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