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<\/a><\/p>\nAs was the case in June 2025, small year-over year (YoY)
\noccupancy declines in high-occupancy countries are a normal occurrence,
\nalthough persistent or substantial declines may point to other factors
\nimpacting hotel demand. However, higher-occupancy markets or countries will
\ntypically have greater volatility in year-over-year changes.<\/p>\n
Unseasonable heat in June drove travelers out of Hungary and
\nthe U.K. and towards cooler Nordic countries like Sweden and Denmark.<\/p>\n
Southern European countries continued to post strong Finally, June was a challenging month for YoY comparisons Three major international events \u2013 the Champions League While June 2025 was a soft month, July held more promise as<\/a><\/p>\n
\noccupancy and ADR growth despite the heat. A combination of beach access and
\nlong-haul travel \u2013 North American summer travel typically takes place during
\nJune and July, as compared to Europe\u2019s July and August \u2013 underpinned strong
\nhotel performance in Portugal, Spain, and Italy.<\/p>\n
\nfor many European markets. Last year was a spectacular year for events,
\naccording to STR, and many YoY RevPAR declines can be attributed to the return
\nto a more \u2018normal\u2019 event calendar this year.<\/p>\n
\nfinal in London, the Eras tour in the U.K. and Ireland, and the UEFA Euros
\ntournament in Germany \u2013 lifted hotel performance in June 2024 and led to RevPAR
\ndeclines across host markets in 2025.<\/p>\n
\nthe start of the European summer holiday season lifted performance across the
\ncontinent.<\/p>\n